Satyajit Chakrabarti is the Director of Institute of Engineering & Management, Kolkata, India. He obtained his PhD in Nanotechnology from the National Institute of Technology and a Master’s in Computer Science from the University of British Columbia. He is an avid philanthropist and social entrepreneur. He has published extensively in the fields of artificial intelligence, IOT and data science and has over 20 patents files in various fields of technology. His special expertise includes management consulting, strategic management, technology applications, and problem- solving using innovation and innovative technologies.Soumik Gangopadhyay is Professor of Marketing at the Institute of Engineering and Management, Kolkata, India. He has done Bachelor in Pharmacy, MBA (Mktg.), MBA (HHSM) from BITS-Pilani and Doctor of Philosophy. He has conducted extensive training sessions in the areas of marketing, strategy, and decision making for senior Indian defence personnel and corporate executives such as those of the Indian Oil Corporation, CESC, and Eli Lilly, among others. He has published extensively in several areas of research on management.Isita Lahiri is Professor in the Department of Business Administration, University of Kalyani, West Bengal, India. She has extensive research experience in creating and expanding knowledge in the field of management practices. Her areas of interest are marketing, consumer behaviour, brand management, and marketing research.Soma Sur is Professor and Former Dean of Xavier Business School in St. Xavier’s University, Kolkata, India. She is presently the Honorary Director of the Father Lafont Centre for Excellence in Research and Innovation. She has published widely and has experience in training and consultancy. Her teaching and research interests are in the areas of strategic management, marketing management, service marketing, consumer behaviour, customer relationship management, online marketing, green marketing, sustainable development, behavioural finance, and health management.Subrata Chattopadhyay is Professor at the University of Engineering and Management, Kolkata, India. He has published extensively on computation in estate management, transport management, and values and ethics for engineers and managers. He was conferred the prestigious MTC Global Top Thinkers award in 2015. In 2019 he was awarded Mentor of the Year by HRD India.Rishi Raj Sharma is currently associated with the Department of Business Management, and is Associate Dean of, Guru Nanak Dev University RC, Gurdaspur, Punjab, India. His areas of interest are marketing, consumer behaviour, behavioural marketing, social marketing, and digital marketing. He has published books and papers in the areas of general management, marketing, and others. He has received the Gold Medal for the best empirical research paper at a conference hosted by the All India Commerce Association, at Bangalore University (2013), KIIT University (2014), Panjab University (2018) and LPU (2020).

• List of Figures xiList of Tables xiiiList of Contributors xvPreface xxviiAcknowledgements xxviiiIntroduction 1PART 1Social Sustainability 91 Rethinking the Environmental Kuznets Curve: Quantity Growth vs. Quality Growth 11AYHAN KULOĞLU AND MERT TOPCU2 Model framework characterizing long term sustainable and successful social enterprises: A case of Greenway Appliances 19SMITA MEHENDALE AND LALITPRAKASH BARAIK3 Employment versus Unemployment: A Study on Psychological Distress During COVID-19 27SHREYA BHATTACHARJEE AND ROOPREKHA BAKSI4 Corporate Social Responsibility Practices in Small and Medium Indian Enterprises 35KALYANI GOHAIN5 Green Finance – Integral Adaptation to Climate Change 42AJANTA GHOSH AND SUJIT DUTTA6 Impact of the MGNREGA on Women’s Empowerment in the Light of Social Sustainability –A Study on Selective Areas of West Bengal in India 52MOHUA DAS MAZUMDAR AND SAJAL MONDAL7 Impact of the COVID-19 Pandemic on the Migratory Behaviour of the Workers of Rural India: An Empirical Analysis 62SUBRATO ADHIKARI, ANIRBAN MANDAL, AND SAIKAT CHAKRABARTI8 Forms of Online Lectures: A Key Factor in Making Online Education a Sustainable Future Option for Lifelong Learning 70LALIMA MUKHERJEE, SMITA DATTA9 Influencers of Online Education and Social Sustainability of Blended Learning 77ARIJIT GHOSH, ANIRBAN SARKAR, AND SUCHITRA KUMARI10 Two-Part Public Policy to Balance Technological External Diseconomies: A normative approach 85RABIN MAZUMDERPART 2Economic Sustainability 9511 Socio-economic Repercussions of COVID-19 and Economic Sustainability in the Aftermath: An Indian Perspective 97AMITAVA BASU, SUGATO BANERJEE, AMALENDU SAMANTA, SUBHAMAY PANDA, AND RAKHI CHOWDHURY12 Toward Sustainable Livelihood Promotion for Artisans – A Holistic Marketing Framework for Improving the Indian Handicraft Sector 111ARUNAVA DALAL, SUBRATA CHATTOPADHYAY, AND SUBHAJIT BHATTACHARYA13 Perceptions of Financial Literacy among Students in Higher Education 120GARGI DAS BHATTACHARYA AND ANIRBAN SARKAR14 Impact of COVID-19 on the Share Prices of Life Insurance Companies: A Case of Economic Sustainability in India 129SHALINI SINGH, BHAVNA SHARMA, AND GARIMA MADAAN DUA15 Sustainable Agronomic Practices: India’s Efforts Toward Booming Agricultural Growth 139SWATI MISHRA AND MANJULA UPADHYAY16 Is Health Insurance a Sustainable Strategy for achieving Universal Health Coverage in India? 153ARCHANA BAKSHIPART 3Strategic Sustainability 16317 Inorganic Modes – An Inevitable Choice for the Sustainable Growth of RIL During the COVID-19 Pandemic 165MANISH SHARMA, KOMAL MISHRA, DINESH SHARMA, AND AKRITI SRIVASTAVA18 Is the Premier League Really Balanced? Evidence From Multiple Measures 176MITHUN KUMAR GUHA AND SOMROOP SIDDHANTA19 Innovative Strategies in the Hospitality Industry: A Systematic Literature Review 185PRATIM CHATTERJEE AND SMITA DATTA20 Strategic Handling of the COVID-19 Crisis in the Christian Medical College, Vellore – A Case Study 193SAMUEL NJ DAVID, R. RAGHUNATHAN, SONIA VALAS, JOY MAMMEN, ABIMANESH S, KRUPA GEORGE, ARUN BENNET SAMUEL, AND PRABAKARAN RAVINDRAN21 Determinants of Brand Loyalty and Purchase Intention for FMCG Products in the Days of COVID-19 204MRINAL KANTI DAS, SOUMYA MUKHERJEE, AND DIPAK SAHA22 Customers’ Attitudes to Using Artificial Intelligence–Enabled Applications for Internet-Based Home Services in their Daily Lives 219PRITHAGHOSH AND RABINMAZUMDERIndex 229

Satyajit Chakrabarti is the Director of Institute of Engineering & Management, Kolkata, India. He obtained his PhD in Nanotechnology from the National Institute of Technology and a Master’s in Computer Science from the University of British Columbia. He is an avid philanthropist and social entrepreneur. He has published extensively in the fields of artificial intelligence, IOT and data science and has over 20 patents files in various fields of technology. His special expertise includes management consulting, strategic management, technology applications, and problem- solving using innovation and innovative technologies.Soumik Gangopadhyay is Professor of Marketing at the Institute of Engineering and Management, Kolkata, India. He has done Bachelor in Pharmacy, MBA (Mktg.), MBA (HHSM) from BITS-Pilani and Doctor of Philosophy. He has conducted extensive training sessions in the areas of marketing, strategy, and decision making for senior Indian defence personnel and corporate executives such as those of the Indian Oil Corporation, CESC, and Eli Lilly, among others. He has published extensively in several areas of research on management.Isita Lahiri is Professor in the Department of Business Administration, University of Kalyani, West Bengal, India. She has extensive research experience in creating and expanding knowledge in the field of management practices. Her areas of interest are marketing, consumer behaviour, brand management, and marketing research.Soma Sur is Professor and Former Dean of Xavier Business School in St. Xavier’s University, Kolkata, India. She is presently the Honorary Director of the Father Lafont Centre for Excellence in Research and Innovation. She has published widely and has experience in training and consultancy. Her teaching and research interests are in the areas of strategic management, marketing management, service marketing, consumer behaviour, customer relationship management, online marketing, green marketing, sustainable development, behavioural finance, and health management.Subrata Chattopadhyay is Professor at the University of Engineering and Management, Kolkata, India. He has published extensively on computation in estate management, transport management, and values and ethics for engineers and managers. He was conferred the prestigious MTC Global Top Thinkers award in 2015. In 2019 he was awarded Mentor of the Year by HRD India.Rishi Raj Sharma is currently associated with the Department of Business Management, and is Associate Dean of, Guru Nanak Dev University RC, Gurdaspur, Punjab, India. His areas of interest are marketing, consumer behaviour, behavioural marketing, social marketing, and digital marketing. He has published books and papers in the areas of general management, marketing, and others. He has received the Gold Medal for the best empirical research paper at a conference hosted by the All India Commerce Association, at Bangalore University (2013), KIIT University (2014), Panjab University (2018) and LPU (2020).

• List of Figures xiList of Tables xiiiList of Contributors xvPreface xxviiAcknowledgements xxviiiIntroduction 1PART 1Social Sustainability 91 Rethinking the Environmental Kuznets Curve: Quantity Growth vs. Quality Growth 11AYHAN KULOĞLU AND MERT TOPCU2 Model framework characterizing long term sustainable and successful social enterprises: A case of Greenway Appliances 19SMITA MEHENDALE AND LALITPRAKASH BARAIK3 Employment versus Unemployment: A Study on Psychological Distress During COVID-19 27SHREYA BHATTACHARJEE AND ROOPREKHA BAKSI4 Corporate Social Responsibility Practices in Small and Medium Indian Enterprises 35KALYANI GOHAIN5 Green Finance – Integral Adaptation to Climate Change 42AJANTA GHOSH AND SUJIT DUTTA6 Impact of the MGNREGA on Women’s Empowerment in the Light of Social Sustainability –A Study on Selective Areas of West Bengal in India 52MOHUA DAS MAZUMDAR AND SAJAL MONDAL7 Impact of the COVID-19 Pandemic on the Migratory Behaviour of the Workers of Rural India: An Empirical Analysis 62SUBRATO ADHIKARI, ANIRBAN MANDAL, AND SAIKAT CHAKRABARTI8 Forms of Online Lectures: A Key Factor in Making Online Education a Sustainable Future Option for Lifelong Learning 70LALIMA MUKHERJEE, SMITA DATTA9 Influencers of Online Education and Social Sustainability of Blended Learning 77ARIJIT GHOSH, ANIRBAN SARKAR, AND SUCHITRA KUMARI10 Two-Part Public Policy to Balance Technological External Diseconomies: A normative approach 85RABIN MAZUMDERPART 2Economic Sustainability 9511 Socio-economic Repercussions of COVID-19 and Economic Sustainability in the Aftermath: An Indian Perspective 97AMITAVA BASU, SUGATO BANERJEE, AMALENDU SAMANTA, SUBHAMAY PANDA, AND RAKHI CHOWDHURY12 Toward Sustainable Livelihood Promotion for Artisans – A Holistic Marketing Framework for Improving the Indian Handicraft Sector 111ARUNAVA DALAL, SUBRATA CHATTOPADHYAY, AND SUBHAJIT BHATTACHARYA13 Perceptions of Financial Literacy among Students in Higher Education 120GARGI DAS BHATTACHARYA AND ANIRBAN SARKAR14 Impact of COVID-19 on the Share Prices of Life Insurance Companies: A Case of Economic Sustainability in India 129SHALINI SINGH, BHAVNA SHARMA, AND GARIMA MADAAN DUA15 Sustainable Agronomic Practices: India’s Efforts Toward Booming Agricultural Growth 139SWATI MISHRA AND MANJULA UPADHYAY16 Is Health Insurance a Sustainable Strategy for achieving Universal Health Coverage in India? 153ARCHANA BAKSHIPART 3Strategic Sustainability 16317 Inorganic Modes – An Inevitable Choice for the Sustainable Growth of RIL During the COVID-19 Pandemic 165MANISH SHARMA, KOMAL MISHRA, DINESH SHARMA, AND AKRITI SRIVASTAVA18 Is the Premier League Really Balanced? Evidence From Multiple Measures 176MITHUN KUMAR GUHA AND SOMROOP SIDDHANTA19 Innovative Strategies in the Hospitality Industry: A Systematic Literature Review 185PRATIM CHATTERJEE AND SMITA DATTA20 Strategic Handling of the COVID-19 Crisis in the Christian Medical College, Vellore – A Case Study 193SAMUEL NJ DAVID, R. RAGHUNATHAN, SONIA VALAS, JOY MAMMEN, ABIMANESH S, KRUPA GEORGE, ARUN BENNET SAMUEL, AND PRABAKARAN RAVINDRAN21 Determinants of Brand Loyalty and Purchase Intention for FMCG Products in the Days of COVID-19 204MRINAL KANTI DAS, SOUMYA MUKHERJEE, AND DIPAK SAHA22 Customers’ Attitudes to Using Artificial Intelligence–Enabled Applications for Internet-Based Home Services in their Daily Lives 219PRITHAGHOSH AND RABINMAZUMDERIndex 229

Satyajit Chakrabarti is the Director of Institute of Engineering & Management, Kolkata, India. He obtained his PhD in Nanotechnology from the National Institute of Technology and a Master’s in Computer Science from the University of British Columbia. He is an avid philanthropist and social entrepreneur. He has published extensively in the fields of artificial intelligence, IOT and data science and has over 20 patents files in various fields of technology. His special expertise includes management consulting, strategic management, technology applications, and problem- solving using innovation and innovative technologies.Soumik Gangopadhyay is Professor of Marketing at the Institute of Engineering and Management, Kolkata, India. He has done Bachelor in Pharmacy, MBA (Mktg.), MBA (HHSM) from BITS-Pilani and Doctor of Philosophy. He has conducted extensive training sessions in the areas of marketing, strategy, and decision making for senior Indian defence personnel and corporate executives such as those of the Indian Oil Corporation, CESC, and Eli Lilly, among others. He has published extensively in several areas of research on management.Isita Lahiri is Professor in the Department of Business Administration, University of Kalyani, West Bengal, India. She has extensive research experience in creating and expanding knowledge in the field of management practices. Her areas of interest are marketing, consumer behaviour, brand management, and marketing research.Soma Sur is Professor and Former Dean of Xavier Business School in St. Xavier’s University, Kolkata, India. She is presently the Honorary Director of the Father Lafont Centre for Excellence in Research and Innovation. She has published widely and has experience in training and consultancy. Her teaching and research interests are in the areas of strategic management, marketing management, service marketing, consumer behaviour, customer relationship management, online marketing, green marketing, sustainable development, behavioural finance, and health management.Subrata Chattopadhyay is Professor at the University of Engineering and Management, Kolkata, India. He has published extensively on computation in estate management, transport management, and values and ethics for engineers and managers. He was conferred the prestigious MTC Global Top Thinkers award in 2015. In 2019 he was awarded Mentor of the Year by HRD India.Rishi Raj Sharma is currently associated with the Department of Business Management, and is Associate Dean of, Guru Nanak Dev University RC, Gurdaspur, Punjab, India. His areas of interest are marketing, consumer behaviour, behavioural marketing, social marketing, and digital marketing. He has published books and papers in the areas of general management, marketing, and others. He has received the Gold Medal for the best empirical research paper at a conference hosted by the All India Commerce Association, at Bangalore University (2013), KIIT University (2014), Panjab University (2018) and LPU (2020).

• List of Figures xiList of Tables xiiiList of Contributors xvPreface xxviiAcknowledgements xxviiiIntroduction 1PART 1Social Sustainability 91 Rethinking the Environmental Kuznets Curve: Quantity Growth vs. Quality Growth 11AYHAN KULOĞLU AND MERT TOPCU2 Model framework characterizing long term sustainable and successful social enterprises: A case of Greenway Appliances 19SMITA MEHENDALE AND LALITPRAKASH BARAIK3 Employment versus Unemployment: A Study on Psychological Distress During COVID-19 27SHREYA BHATTACHARJEE AND ROOPREKHA BAKSI4 Corporate Social Responsibility Practices in Small and Medium Indian Enterprises 35KALYANI GOHAIN5 Green Finance – Integral Adaptation to Climate Change 42AJANTA GHOSH AND SUJIT DUTTA6 Impact of the MGNREGA on Women’s Empowerment in the Light of Social Sustainability –A Study on Selective Areas of West Bengal in India 52MOHUA DAS MAZUMDAR AND SAJAL MONDAL7 Impact of the COVID-19 Pandemic on the Migratory Behaviour of the Workers of Rural India: An Empirical Analysis 62SUBRATO ADHIKARI, ANIRBAN MANDAL, AND SAIKAT CHAKRABARTI8 Forms of Online Lectures: A Key Factor in Making Online Education a Sustainable Future Option for Lifelong Learning 70LALIMA MUKHERJEE, SMITA DATTA9 Influencers of Online Education and Social Sustainability of Blended Learning 77ARIJIT GHOSH, ANIRBAN SARKAR, AND SUCHITRA KUMARI10 Two-Part Public Policy to Balance Technological External Diseconomies: A normative approach 85RABIN MAZUMDERPART 2Economic Sustainability 9511 Socio-economic Repercussions of COVID-19 and Economic Sustainability in the Aftermath: An Indian Perspective 97AMITAVA BASU, SUGATO BANERJEE, AMALENDU SAMANTA, SUBHAMAY PANDA, AND RAKHI CHOWDHURY12 Toward Sustainable Livelihood Promotion for Artisans – A Holistic Marketing Framework for Improving the Indian Handicraft Sector 111ARUNAVA DALAL, SUBRATA CHATTOPADHYAY, AND SUBHAJIT BHATTACHARYA13 Perceptions of Financial Literacy among Students in Higher Education 120GARGI DAS BHATTACHARYA AND ANIRBAN SARKAR14 Impact of COVID-19 on the Share Prices of Life Insurance Companies: A Case of Economic Sustainability in India 129SHALINI SINGH, BHAVNA SHARMA, AND GARIMA MADAAN DUA15 Sustainable Agronomic Practices: India’s Efforts Toward Booming Agricultural Growth 139SWATI MISHRA AND MANJULA UPADHYAY16 Is Health Insurance a Sustainable Strategy for achieving Universal Health Coverage in India? 153ARCHANA BAKSHIPART 3Strategic Sustainability 16317 Inorganic Modes – An Inevitable Choice for the Sustainable Growth of RIL During the COVID-19 Pandemic 165MANISH SHARMA, KOMAL MISHRA, DINESH SHARMA, AND AKRITI SRIVASTAVA18 Is the Premier League Really Balanced? Evidence From Multiple Measures 176MITHUN KUMAR GUHA AND SOMROOP SIDDHANTA19 Innovative Strategies in the Hospitality Industry: A Systematic Literature Review 185PRATIM CHATTERJEE AND SMITA DATTA20 Strategic Handling of the COVID-19 Crisis in the Christian Medical College, Vellore – A Case Study 193SAMUEL NJ DAVID, R. RAGHUNATHAN, SONIA VALAS, JOY MAMMEN, ABIMANESH S, KRUPA GEORGE, ARUN BENNET SAMUEL, AND PRABAKARAN RAVINDRAN21 Determinants of Brand Loyalty and Purchase Intention for FMCG Products in the Days of COVID-19 204MRINAL KANTI DAS, SOUMYA MUKHERJEE, AND DIPAK SAHA22 Customers’ Attitudes to Using Artificial Intelligence–Enabled Applications for Internet-Based Home Services in their Daily Lives 219PRITHAGHOSH AND RABINMAZUMDERIndex 229