Seongseop (Sam) Kim is Professor, School of Hotel and Tourism Management, The Hong Kong Polytechnic University. He is a prolific author in the field of tourism and hospitality and is on the editorial board of multiple international journals. Dan Wang is Associate Professor at the School of Hotel and Tourism Management, the Hong Kong Polytechnic University. She is interested in the impact of information technology on tourist’s behaviour and organizational changes from the sociological and management lens.

• Preface: Future of Tourism MarketingSeongseop (Sam) Kim and Dan Wang1. Consumer adoption of the Uber mobile application: Insights from diffusion of innovation theory and technology acceptance modelSomang Min, Kevin Kam Fung So and Miyoung Jeong2. Marketing robot services in hospitality and tourism: the role of anthropomorphismJamie Murphy, Ulrike Gretzel and Juho Pesonen3. Classifying technological innovation attributes for hotels: an application of the Kano modelChun-Fang Chiang, Wen-Yu Chen and Chia-Yuan Hsu4. The view from above: the relevance of shared aerial drone videos for destination marketingUglješa Stankov, James Kennell, Alastair M. Morrison and Miroslav D. Vujičić5. Using tracking technology to improve marketing: insights from a historic town in Tasmania, AustraliaBob Mckercher, Anne Hardy and Jagannath Aryal6. Consequences of psychological benefits of using eco-friendly services in the context of drone food delivery servicesJinsoo Hwang, Sun-Bai Cho and Woohyoung Kim7. Integrating virtual reality devices into the body: effects of technological embodiment on customer engagement and behavioral intentions toward the destinationCarlos Flavián, Sergio Ibáñez-Sánchez and Carlos Orús8. Tourists as Mobile Gamers: Gamification for Tourism MarketingFeifei Xu, Feng Tian, Dimitrios Buhalis, Jessica Weber and Hongmei Zhang

Seongseop (Sam) Kim is Professor, School of Hotel and Tourism Management, The Hong Kong Polytechnic University. He is a prolific author in the field of tourism and hospitality and is on the editorial board of multiple international journals. Dan Wang is Associate Professor at the School of Hotel and Tourism Management, the Hong Kong Polytechnic University. She is interested in the impact of information technology on tourist’s behaviour and organizational changes from the sociological and management lens.

• Preface: Future of Tourism MarketingSeongseop (Sam) Kim and Dan Wang1. Consumer adoption of the Uber mobile application: Insights from diffusion of innovation theory and technology acceptance modelSomang Min, Kevin Kam Fung So and Miyoung Jeong2. Marketing robot services in hospitality and tourism: the role of anthropomorphismJamie Murphy, Ulrike Gretzel and Juho Pesonen3. Classifying technological innovation attributes for hotels: an application of the Kano modelChun-Fang Chiang, Wen-Yu Chen and Chia-Yuan Hsu4. The view from above: the relevance of shared aerial drone videos for destination marketingUglješa Stankov, James Kennell, Alastair M. Morrison and Miroslav D. Vujičić5. Using tracking technology to improve marketing: insights from a historic town in Tasmania, AustraliaBob Mckercher, Anne Hardy and Jagannath Aryal6. Consequences of psychological benefits of using eco-friendly services in the context of drone food delivery servicesJinsoo Hwang, Sun-Bai Cho and Woohyoung Kim7. Integrating virtual reality devices into the body: effects of technological embodiment on customer engagement and behavioral intentions toward the destinationCarlos Flavián, Sergio Ibáñez-Sánchez and Carlos Orús8. Tourists as Mobile Gamers: Gamification for Tourism MarketingFeifei Xu, Feng Tian, Dimitrios Buhalis, Jessica Weber and Hongmei Zhang

Seongseop (Sam) Kim is Professor, School of Hotel and Tourism Management, The Hong Kong Polytechnic University. He is a prolific author in the field of tourism and hospitality and is on the editorial board of multiple international journals. Dan Wang is Associate Professor at the School of Hotel and Tourism Management, the Hong Kong Polytechnic University. She is interested in the impact of information technology on tourist’s behaviour and organizational changes from the sociological and management lens.

• Preface: Future of Tourism MarketingSeongseop (Sam) Kim and Dan Wang1. Consumer adoption of the Uber mobile application: Insights from diffusion of innovation theory and technology acceptance modelSomang Min, Kevin Kam Fung So and Miyoung Jeong2. Marketing robot services in hospitality and tourism: the role of anthropomorphismJamie Murphy, Ulrike Gretzel and Juho Pesonen3. Classifying technological innovation attributes for hotels: an application of the Kano modelChun-Fang Chiang, Wen-Yu Chen and Chia-Yuan Hsu4. The view from above: the relevance of shared aerial drone videos for destination marketingUglješa Stankov, James Kennell, Alastair M. Morrison and Miroslav D. Vujičić5. Using tracking technology to improve marketing: insights from a historic town in Tasmania, AustraliaBob Mckercher, Anne Hardy and Jagannath Aryal6. Consequences of psychological benefits of using eco-friendly services in the context of drone food delivery servicesJinsoo Hwang, Sun-Bai Cho and Woohyoung Kim7. Integrating virtual reality devices into the body: effects of technological embodiment on customer engagement and behavioral intentions toward the destinationCarlos Flavián, Sergio Ibáñez-Sánchez and Carlos Orús8. Tourists as Mobile Gamers: Gamification for Tourism MarketingFeifei Xu, Feng Tian, Dimitrios Buhalis, Jessica Weber and Hongmei Zhang