Nance McCown (Ph.D., University of Maryland) is a professor of communication at Messiah University. Linjuan Rita Men (Ph.D., University of Miami; APR) is a professor of public relations at the University of Florida. Hua Jiang (Ph.D., University of Maryland) is an associate professor in the public relations department of the Newhouse School, Syracuse University. Hongmei Shen (Ph.D., University of Maryland; APR) is a professor and public relations emphasis head in the School of Journalism & Media Studies at the San Diego State University.

"Does your organization want more engaged employees? Read. This. Book. Through diverse global case studies, it’s an encyclopedia of approaches to, and answers for trust issues, greater DE&I, crises, employee activism, new technologies, the changing workplace and more. It’s a must-read for communicators and leaders." Bruce K. Berger, Ph.D.Professor Emeritus, University of Alabama; Founding Director of the Plank Center for Leadership in PR; and former CCO, Whirlpool Corporation and President of Whirlpool Foundation"In the current landscape, effective internal communication holds increased significance for organizations of all types. Drawing on recent theoretical advancements in the areas of internal communication and employee engagement, this book is a valuable resource for readers seeking new knowledge in the field. The guidance and insights provided by the book will undoubtedly play a significant role in the continuous improvement of internal communication practices in management."Ana Tkalac Verčič, Ph.D.Full Professor, Marketing Department, Faculty of Economics & Business, University of ZagrebTrg J. F. Kennedyja 6, 10000 Zagreb, Croatia"Internal Communications today boils down to smart, engaged employees who can drive sustained business success. The concepts, models and insights presented here represent world class thinking and operational frameworks for strategic impact."Gary F. GratesGlobally Renowned Expert, Organizational Communications/Employee Engagement

• Table of ContentsContributorsAcknowledgementsIntroductionSection 1: Leadership & TrustChapter 1HOPE International: A Case Study in Nonprofit Employee Engagement through Internal Communication, Leadership and Culture Nance McCownChapter 2 Exploring Internal Communication, Employee Engagement and Trust within a Government Contractor: A Case StudyLaura L. LemonChapter 3 Leading Institutional Change through Digital Communication: A Case Study on the Launch of the U.S. Army Combat Fitness Test Marc Vielledent and Chase SpearsSection 2: Organizational ChangeChapter 4 Interdisciplinary Approaches in Internal Communication to Effect Successful Organizational Change: Leveraging Agile Project Management and Behavioral NeuroeconomicsConilyn Poulsen JudgeChapter 5 Navigating Change through Chaos: A Case Study of RWJBarnabas Health’s Change Communication during Covid-19Yi LuoSection 3: Internal Issues & CrisesChapter 6 The Myth of Emotion-Focused Employee Crisis Communication? How Information-Focused Employee Crisis Communication during COVID-19 Pandemic Job Disruption Drives Post-Pandemic Intent-to-Perform and Intent-to-Return in Hospitality EmployeesMinjeong KangChapter 7 To Stay Silent or Speak Up Against Corporate Racial Discrimination? An Internal Public Segmentation Approach to Employee Voice and Silence BehaviorsHyunji (Dana) Lim and Young KimChapter 8 Dealing with Employees in Crises: Examining Contingent Organization–Public Relationships (COPR) for Internal CommunicationYang Cheng, Peiyao Liu, and Callie BurnetteSection 4: Employee ActivismChapter 9 Internal Communication and Employee Activism: Netflix’s Dave Chappelle Woes and Perspectives from the FieldArunima Krishna, Raymond L. Kotcher, and Donald K. WrightChapter 10 What Makes Employees Become Activists? Investigating Employee Activism in the AI CommunityJie Jin and Leping YouSection 5: Internal Communication & Emerging Technologies Chapter 11 Internal Social Media and Employee EngagementVibeke Thøis MadsenChapter 12 Nice-to-know: Role Expectations on Enterprise Social Media in the Aviation IndustryJoost Verhoeven and Ward van ZoonenChapter 13 Management of Cybersecurity through Internal CommunicationSolyee Kim and Jeonghyun Janice LeeSection 6: Internal CSR/CSAChapter 14 The Roles of Internal Communication in Driving Corporate Volunteering among Chinese Employees: An Integrated Approach of Social Influence and Volunteering MotivationsYi-Ru Regina Chen, Minqin Ma and Chun-Ju Flora Hung-BaeseckeChapter 15 Engaged Employees through Internal CSR Communication: A Case Study of Home DepotChuqing Dong and Baobao SongChapter 16 The Impact of Corporate Social Advocacy (CSA): A Case Study on Building Employee-Company Relationships through Corporate Engagement in the Fight Against Asian HateKeonyoung ParkSection 7: Diversity, Equity & InclusionChapter 17 How higher education engages employees into DE&I: A thematic analysis of strategic plans and Chief Diversity Officer job duties of the California State University SystemCheng HongSection 8: Remote Work, Flexible Work, & Work-Life IntegrationChapter 18 Rethinking the Way of Working: In Search of Sustainable EngagementAlessandra Mazzei, Luca Quaratino, Alfonsa Butera, and Sara ContiChapter 19 Boundary Communication: Smartphone Usage in Employees’ Work–Family Conflicts When Working from HomeFeihong PanSection 9: Internal Communication & Engagement in a Global ContextChapter 20 Application of the AVID framework in a U.K. Fire and Rescue ServiceKevin RuckChapter 21 Revs Your Heart: How Yamaha Motors Revved up its Employees During Corporate TransformationMasamichi Shimizu and Koichi YamamuraChapter 22ConclusionNance McCown, Linjuan Rita Men, Hua Jiang and Hongmei Shen