Ilaria Moschini, PhD, is Assistant Professor of English Linguistics and Translation in the Department of Education, Languages, Intercultures, Literatures and Psychology at the University of Florence, Italy. Her main research interests are digital media language and political discourse that she investigates adopting a critical multimodal approach.Maria Grazia Sindoni, PhD, is Professor of English Linguistics and Translation in the Department of Ancient and Modern Civilizations at the University of Messina, Italy. Her main interests include multimodal discourse studies, systemic-functional grammar, applied linguistics and video-mediated communication.

“Mediation and Multimodal Meaning Making in Digital Environments offers a comprehensive and exciting multimodal exploration of how knowledge, representation and practices are digitally mediated. It maps this complex landscape through a wide range of studies by leading experts in the field and new voices within multimodality to engage with a diversity of texts (from paintings to art museum websites), genres as well as questions of how digital mediation shapes identities and cognition.” – Carey Jewitt, UCL- Institute of Education (IOE), London (UK)“What a fantastic and timely contribution to multimodal studies! This book provides fresh and engaging perspectives on the digital mediation of knowledge, practices and genres in a wide range of areas, from artistic production and cultural heritage to commerce and healthcare.” – David Machin, Zhejiang University, Hangzhou (China)

• The Digital Mediation of Knowledge, Representations and Practices through the Lenses of a Multimodal Theory of CommunicationIlaria Moschini, Maria Grazia SindoniSection A. The Digital Mediation of Practices Art as Research into Semiotic Technology. The Case of David Hockney’s Digital ArtTheo van Leeuwen, Christian Mosbæk Johannessen What Happened to the Artist? Representation and Positioning in Art Museum WebsitesJennifer Blunden "A War to End All Wars": Re-enacting and Re-embodying War Discourse. A Multimodal Analysis of Agency at WWI GalleriesMariavita Cambria Website Interactivity as Representations of Social Actions? Developing a Social Semiotic Discourse Approach to Interaction DesignSøren Vigild PoulsenSection B. Awareness, Identities and Cognition in Digital Mediation Interrelation: Gaze and Multimodal EnsemblesJarret Geenen, Jesse Pirini "I’m So Confused!". Social Reading Practices and Their Semiotic Affordances on GoodreadsSusanne Reichl, Miriam Mayrhofer and Christina Schuster Interactivity and Multimodal Cohesion in Digital Fairy TalesVictoria Yefymenko A Look Back at Early Economics Blogs: a Multimodal Analysis of Indexicality and Identity ConstructionFranca PoppiSection C. The Digital Mediation of Texts and Genres Multimodality and Genre Evolution. A Decade-by-decade Approach to Online Video Genre AnalysisAnthony Baldry Video Abstracts: Methodological Reflections When Analyzing a Nascent Genre and its Associated Scientific CommunityFrancesca Coccetta Healthy Pic Hashtagging in Twitter: the Role of Infographics in #AntibioticGuardianAnna Franca Plastina Towards a Framework for Video Mediated "Cooper-action". Discourse Practices, Bonding and Distance in Synchronous and Asynchronous Digital Video Spaces Maria Grazia Sindoni, Ilaria Moschini

Ilaria Moschini, PhD, is Assistant Professor of English Linguistics and Translation in the Department of Education, Languages, Intercultures, Literatures and Psychology at the University of Florence, Italy. Her main research interests are digital media language and political discourse that she investigates adopting a critical multimodal approach.Maria Grazia Sindoni, PhD, is Professor of English Linguistics and Translation in the Department of Ancient and Modern Civilizations at the University of Messina, Italy. Her main interests include multimodal discourse studies, systemic-functional grammar, applied linguistics and video-mediated communication.

“Mediation and Multimodal Meaning Making in Digital Environments offers a comprehensive and exciting multimodal exploration of how knowledge, representation and practices are digitally mediated. It maps this complex landscape through a wide range of studies by leading experts in the field and new voices within multimodality to engage with a diversity of texts (from paintings to art museum websites), genres as well as questions of how digital mediation shapes identities and cognition.” – Carey Jewitt, UCL- Institute of Education (IOE), London (UK)“What a fantastic and timely contribution to multimodal studies! This book provides fresh and engaging perspectives on the digital mediation of knowledge, practices and genres in a wide range of areas, from artistic production and cultural heritage to commerce and healthcare.” – David Machin, Zhejiang University, Hangzhou (China)

• The Digital Mediation of Knowledge, Representations and Practices through the Lenses of a Multimodal Theory of CommunicationIlaria Moschini, Maria Grazia SindoniSection A. The Digital Mediation of Practices Art as Research into Semiotic Technology. The Case of David Hockney’s Digital ArtTheo van Leeuwen, Christian Mosbæk Johannessen What Happened to the Artist? Representation and Positioning in Art Museum WebsitesJennifer Blunden "A War to End All Wars": Re-enacting and Re-embodying War Discourse. A Multimodal Analysis of Agency at WWI GalleriesMariavita Cambria Website Interactivity as Representations of Social Actions? Developing a Social Semiotic Discourse Approach to Interaction DesignSøren Vigild PoulsenSection B. Awareness, Identities and Cognition in Digital Mediation Interrelation: Gaze and Multimodal EnsemblesJarret Geenen, Jesse Pirini "I’m So Confused!". Social Reading Practices and Their Semiotic Affordances on GoodreadsSusanne Reichl, Miriam Mayrhofer and Christina Schuster Interactivity and Multimodal Cohesion in Digital Fairy TalesVictoria Yefymenko A Look Back at Early Economics Blogs: a Multimodal Analysis of Indexicality and Identity ConstructionFranca PoppiSection C. The Digital Mediation of Texts and Genres Multimodality and Genre Evolution. A Decade-by-decade Approach to Online Video Genre AnalysisAnthony Baldry Video Abstracts: Methodological Reflections When Analyzing a Nascent Genre and its Associated Scientific CommunityFrancesca Coccetta Healthy Pic Hashtagging in Twitter: the Role of Infographics in #AntibioticGuardianAnna Franca Plastina Towards a Framework for Video Mediated "Cooper-action". Discourse Practices, Bonding and Distance in Synchronous and Asynchronous Digital Video Spaces Maria Grazia Sindoni, Ilaria Moschini

Ilaria Moschini, PhD, is Assistant Professor of English Linguistics and Translation in the Department of Education, Languages, Intercultures, Literatures and Psychology at the University of Florence, Italy. Her main research interests are digital media language and political discourse that she investigates adopting a critical multimodal approach.Maria Grazia Sindoni, PhD, is Professor of English Linguistics and Translation in the Department of Ancient and Modern Civilizations at the University of Messina, Italy. Her main interests include multimodal discourse studies, systemic-functional grammar, applied linguistics and video-mediated communication.

“Mediation and Multimodal Meaning Making in Digital Environments offers a comprehensive and exciting multimodal exploration of how knowledge, representation and practices are digitally mediated. It maps this complex landscape through a wide range of studies by leading experts in the field and new voices within multimodality to engage with a diversity of texts (from paintings to art museum websites), genres as well as questions of how digital mediation shapes identities and cognition.” – Carey Jewitt, UCL- Institute of Education (IOE), London (UK)“What a fantastic and timely contribution to multimodal studies! This book provides fresh and engaging perspectives on the digital mediation of knowledge, practices and genres in a wide range of areas, from artistic production and cultural heritage to commerce and healthcare.” – David Machin, Zhejiang University, Hangzhou (China)

• The Digital Mediation of Knowledge, Representations and Practices through the Lenses of a Multimodal Theory of CommunicationIlaria Moschini, Maria Grazia SindoniSection A. The Digital Mediation of Practices Art as Research into Semiotic Technology. The Case of David Hockney’s Digital ArtTheo van Leeuwen, Christian Mosbæk Johannessen What Happened to the Artist? Representation and Positioning in Art Museum WebsitesJennifer Blunden "A War to End All Wars": Re-enacting and Re-embodying War Discourse. A Multimodal Analysis of Agency at WWI GalleriesMariavita Cambria Website Interactivity as Representations of Social Actions? Developing a Social Semiotic Discourse Approach to Interaction DesignSøren Vigild PoulsenSection B. Awareness, Identities and Cognition in Digital Mediation Interrelation: Gaze and Multimodal EnsemblesJarret Geenen, Jesse Pirini "I’m So Confused!". Social Reading Practices and Their Semiotic Affordances on GoodreadsSusanne Reichl, Miriam Mayrhofer and Christina Schuster Interactivity and Multimodal Cohesion in Digital Fairy TalesVictoria Yefymenko A Look Back at Early Economics Blogs: a Multimodal Analysis of Indexicality and Identity ConstructionFranca PoppiSection C. The Digital Mediation of Texts and Genres Multimodality and Genre Evolution. A Decade-by-decade Approach to Online Video Genre AnalysisAnthony Baldry Video Abstracts: Methodological Reflections When Analyzing a Nascent Genre and its Associated Scientific CommunityFrancesca Coccetta Healthy Pic Hashtagging in Twitter: the Role of Infographics in #AntibioticGuardianAnna Franca Plastina Towards a Framework for Video Mediated "Cooper-action". Discourse Practices, Bonding and Distance in Synchronous and Asynchronous Digital Video Spaces Maria Grazia Sindoni, Ilaria Moschini