Supermarket Retailing in Africa

Häftad, Engelska, 2023

Del i serien Routledge Contemporary Africa

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Beskrivning

This book surveys the landscape of supermarket retailing in Africa, showing how this expanding part of the retail sector is changing consumerism on the continent.Drawing on research covering retail formats, consumer behaviour, strategies, operation research, ICT, relationship marketing, and market linkage, the book investigates the many factors impacting the growth of supermarkets in Africa. The contributors employ theories, concepts, and methods in order to help us to understand changing consumer behaviour, the strategies used by suppliers to access supermarkets, the role of service suppliers in the growth of the sector, and ultimately how supermarkets can assist in making the market linkage between producers and consumers in Africa. The chapters provide a comprehensive exploration of modern retail, discussing its growth and future, identifying consumer preferences, as well as suggesting solutions to the challenges that retailers and suppliers on the continent face in developing the sector. This book will be of interest to scholars and students of the retail sector and retail management in Africa.

Produktinformation

Utgivningsdatum:2023-09-25
Mått:156 x 234 x 16 mm
Vikt:840 g
Format:Häftad
Språk:Engelska
Serie:Routledge Contemporary Africa
Antal sidor:200
Förlag:Taylor & Francis Ltd
ISBN:9781032221489

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Mer om författaren

Felix Adamu Nandonde is a Lecturer in Marketing at the Sokoine University of Agriculture, Morogoro, Tanzania. John L. Stanton is a Professor in Food Marketing at Saint Joseph’s University, Philadelphia, USA.

Innehållsförteckning

Understanding Performance of Retail Formats in AfricaConsumer Shopping Patterns and Pricing Considerations for BOP Consumers: The Case of MadagascarFactors Motivating Consumers to Visit Supermarkets in Tanzania: Case of Dar es Salaam and Arusha RegionsUnderstanding Consumers’ Preference of Purchasing Items from Supermarkets as Opposed to Traditional Markets in GhanaICT Usage in Supermarkets in East Africa: Benefits, Challenges, and the Way ForwardAssessing the Technological Relevance of South African Supermarkets in the Face of Changing Consumer BehaviourOperations Research Contribution to the Performance of Supermarkets in East AfricaStrategies Used by Local Food Suppliers to Increase Participation in Modern Food Retailing in TanzaniaExploring the Relationships between Supermarkets and Local Suppliers in Developing Countries: Evidence from TanzaniaUnderstanding the Role of Service Providers on the Development of Supermarkets in AfricaSupermarket retailing in Africa: Lessons Learnt