Gitte Rasmussen is Professor of Social Interaction at the University of Southern Denmark.Theo van Leeuwen is Professor of Language and Communication at the University of Southern Denmark and Honorary Professor at the University of New South Wales, Australia.

• List of Contributors1. IntroductionGitte Rasmussen and Theo Van Leeuwen2. Exploring the phenomenology of shopping as social practice: An inquiry into the multimodal and linguistic repertoires in markets in SydneyDariush Izadi3. Between sensorial pleasure and economic reason: accepting or rejecting offers to taste at the marketLorenza Mondada4. Reassembling meaning while shoppingEmi Otsuji and Alastair Pennycook5. Multimodal engagement and interaction and the appearance of contemporary non-traditional retail shoppingGitte Rasmussen6. Trust, transparency and transactions – revealing participation in collocated and hybrid auction salesSylvaine Tuncer, Christian Heath and Paul Luff7. Checking before checkout: how customers deal with trust and accountability in grocery shopping in online and brick-and-mortar shopsElisabeth Dalby Kristiansen8. Curating a lifestyle experience – how Pottery Barn makes it so.Louise Ravelli9. Going shopping – a social semiotic study of resources for walking offline and onlineSøren Vigild Poulsen10. Community or commerce – the story of eBayTheo Van LeeuwenIndex

Gitte Rasmussen is Professor of Social Interaction at the University of Southern Denmark.Theo van Leeuwen is Professor of Language and Communication at the University of Southern Denmark and Honorary Professor at the University of New South Wales, Australia.

• List of Contributors1. IntroductionGitte Rasmussen and Theo Van Leeuwen2. Exploring the phenomenology of shopping as social practice: An inquiry into the multimodal and linguistic repertoires in markets in SydneyDariush Izadi3. Between sensorial pleasure and economic reason: accepting or rejecting offers to taste at the marketLorenza Mondada4. Reassembling meaning while shoppingEmi Otsuji and Alastair Pennycook5. Multimodal engagement and interaction and the appearance of contemporary non-traditional retail shoppingGitte Rasmussen6. Trust, transparency and transactions – revealing participation in collocated and hybrid auction salesSylvaine Tuncer, Christian Heath and Paul Luff7. Checking before checkout: how customers deal with trust and accountability in grocery shopping in online and brick-and-mortar shopsElisabeth Dalby Kristiansen8. Curating a lifestyle experience – how Pottery Barn makes it so.Louise Ravelli9. Going shopping – a social semiotic study of resources for walking offline and onlineSøren Vigild Poulsen10. Community or commerce – the story of eBayTheo Van LeeuwenIndex