Tom Bivins is the John L. Hulteng Chair in Media Ethics and the head of the Graduate Certificate Program in Communication Ethics in the School of Journalism and Communication at the University of Oregon, USA.

• PART I: THE BASICS 1. What Is Media Ethics? 2. Moral Claimants, Obligation, and Social Responsibility 3. The Media and Professionalism PART II: THE THEORIES 4. Introduction 5. The Argument over Means and Ends 6. Virtue and Caring 7. Free Speech 8. A Checklist for Ethical Decision Making PART III: ISSUES AND APPLICATIONS 9. Ethical Issues Across the Media 10. Ethical Issues Common to Both Public Relations and Advertising 11. Ethics and Public Relations 12. Ethics and Advertising 13. Ethics in News Journalism

Tom Bivins is the John L. Hulteng Chair in Media Ethics and the head of the Graduate Certificate Program in Communication Ethics in the School of Journalism and Communication at the University of Oregon, USA.

• PART I: THE BASICS 1. What Is Media Ethics? 2. Moral Claimants, Obligation, and Social Responsibility 3. The Media and Professionalism PART II: THE THEORIES 4. Introduction 5. The Argument over Means and Ends 6. Virtue and Caring 7. Free Speech 8. A Checklist for Ethical Decision Making PART III: ISSUES AND APPLICATIONS 9. Ethical Issues Across the Media 10. Ethical Issues Common to Both Public Relations and Advertising 11. Ethics and Public Relations 12. Ethics and Advertising 13. Ethics in News Journalism