Competitive Advantage, Strategy and Innovation in Africa

Mohammed El Amine Abdelli is a Visiting Researcher at University of Salamanca, Spain and Member of Laboratory LEGO, University of Brest, France.Nawal Chemma is an Associate Professor at the University of Relizane, Algeria.Soudani Ahlem is a Professor of Economics, Business and Management at the University of Guelma, Algeria.Samir B. Maliki is currently Visiting Professor at the Univeristy of Brest in France and a Professor of Economics and Business at the University of Tlemcen, Algeria.Gurmeet Singh is currently working as Professor and Head in School of Business & Management at the University of the South Pacific in Fiji.

• Part 1: Entrepreneurial Orientation, innovations and competitive advantages Chapter 1: Entrepreneurial Orientation and SMEs Upgrading Trajectory for Edible Oil Suppliers: The Mediating Roles of Organizational Culture and Business Environment Dynamics Chapter 2: A study of innovations and creativities as a competitive advantages strategy in the context of i-Sustainability Plus theory via an African cultural approach Chapter 3: An African cultural study of proximity learning, competitive intelligence, cultural sustainability/synergy and 7PS model as an innovative infrastructure through the 5th wave and DCT theories Part 2: Case studies and future agenda Chapter 4: Determinants of Category Management: Test of the Easy Shopping Mediating Role between Efficient Assortments and Shopping Time Chapter 5: A Framework for Analyzing the Link between Innovation and Employment: Evidence from Firm-Level Data in Selected African and Asian Countries Chapter 6: The duality of digital innovation and sustainable development in MENA countries Chapter 7: Industrial Value Co-creation: Lessons from Manufacturing Industries in Tanzania Chapter 8: Addressing the Challenges of Entrepreneurship and Innovation in Nigeria: The Roles of Tertiary Education