Mohamad Saifudin Mohamad Saleh holds a PhD degree in Environmental Communication from the Faculty of Sustainability, Leuphana University of Lüneburg, Germany. Upon graduation in September 2016, he started his career as a senior lecturer at the School of Communication, Universiti Sains Malaysia (USM). He was appointed the deputy dean of Academic, Career, and International at the same school in 2022. His areas of specialisation are environmental communication, sustainability communication, and media and environmental non-governmental organisations (ENGOs). He recently completed his research on Islamic environmental communication in Malaysia and sustainable university branding. He is currently leading national research on sustainable lifestyles in Malaysia.Nur Atikah A Rahman obtained her PhD in Mass Communication from Universiti Putra Malaysia. Her education background includes a Master of Arts in Communication (Advertising Strategy) and a Bachelor of Communication (Persuasive Advertising) from Universiti Sains Malaysia. In June 2020, she attained the Foundation Certificate from the Institute of Practitioners in Advertising (IPA), Incorporated by Royal Charter, UK, which was funded by the Association of Accredited Advertising Agents Malaysia (4As). The focus of her current research is on self-branding in the social media realm, the role of social media influencers in brand loyalty, creative content strategies, and advertising.Shaidatul Akma Adi Kasuma completed her PhD in Arts Education at the Centre of Education Studies, University of Warwick, UK. Prior to that, she obtained her Master’s in Linguistics from Universiti Malaya, and Bachelor’s in Science with Education (TESL) from Universiti Teknologi Malaysia. She is interested in the areas of technology in language learning, higher education, discourse analysis, and applied linguistics. Her publications are mainly on language learning education, and she looks forward to expanding her language and linguistics interest to more niche areas including language and sustainability communication in social media.

• Table of contentsAbout the contributorsIntroductionChapter 1Sustainability Communication: West vs AsiaBy Mohamad Saifudin Mohamad SalehChapter 2Language and Sustainability CommunicationBy Shaidatul Akma Adi KasumaChapter 3The Roles of the Sharing Economy in Promoting Sustainability Communication and Practices in ChinaBy Zhang Tong, Huang Miao, and Mohamad Saifudin Mohamad SalehChapter 4Strategic Sustainability Communication Model of the Listed Companies in the Stock Exchange of ThailandBy Rittipol KuntasuwunChapter 5Persuasion in Sustainability Communication: A Study of Penang Green Council’s InitiativesBy Debbita Tan Ai Lin and Shaidatul Akma Adi KasumaChapter 6Ideating Sustainability Content in Social MediaBy Nur Atikah A RahmanChapter 7Into the Practices of Malaysian Gaming Influencers: Do They Promote Sustainable Development?By Nurzali IsmailChapter 8Virtual Exhibition of Indonesian Geopark as a Sustainability Communication EffortBy Eli Jamilah Mihardja, Togu S. Pardede, and Nurul Selen Azizah ASPChapter 9Gamification and Sustainable Behaviour: A Case Study of ChinaBy Huang Miao, Mohamad Saifudin Mohamad Saifudin and Izzal Asnira ZolkepliChapter 10Factors Encouraging Journalists in Pursuing Sustainability CommunicationBy Anna Agustina and Adnan HusseinChapter 11Community Radio and Climate Change in IndonesiaBy Emilia Bassar and ImpronChapter 12Towards Sustainability in Corporate Social ResponsibilityBy Suriati Saad, Jamilah Ahmad & Mahadevan KrishnanChapter 13Edutainment in Sustainability: Can Sustainability Communication also be Fun? By Mohamad Saifudin Mohamad SalehChapter 14Communicating Science Information to the Fishing Community in the PhilippinesBy Joesyl Marie V. de la Cruz-Aranas, Rona Dhel Cabrias-Alingasa, and Daryl Lustracion SuperioConclusionIndex

Mohamad Saifudin Mohamad Saleh holds a PhD degree in Environmental Communication from the Faculty of Sustainability, Leuphana University of Lüneburg, Germany. Upon graduation in September 2016, he started his career as a senior lecturer at the School of Communication, Universiti Sains Malaysia (USM). He was appointed the deputy dean of Academic, Career, and International at the same school in 2022. His areas of specialisation are environmental communication, sustainability communication, and media and environmental non-governmental organisations (ENGOs). He recently completed his research on Islamic environmental communication in Malaysia and sustainable university branding. He is currently leading national research on sustainable lifestyles in Malaysia.Nur Atikah A Rahman obtained her PhD in Mass Communication from Universiti Putra Malaysia. Her education background includes a Master of Arts in Communication (Advertising Strategy) and a Bachelor of Communication (Persuasive Advertising) from Universiti Sains Malaysia. In June 2020, she attained the Foundation Certificate from the Institute of Practitioners in Advertising (IPA), Incorporated by Royal Charter, UK, which was funded by the Association of Accredited Advertising Agents Malaysia (4As). The focus of her current research is on self-branding in the social media realm, the role of social media influencers in brand loyalty, creative content strategies, and advertising.Shaidatul Akma Adi Kasuma completed her PhD in Arts Education at the Centre of Education Studies, University of Warwick, UK. Prior to that, she obtained her Master’s in Linguistics from Universiti Malaya, and Bachelor’s in Science with Education (TESL) from Universiti Teknologi Malaysia. She is interested in the areas of technology in language learning, higher education, discourse analysis, and applied linguistics. Her publications are mainly on language learning education, and she looks forward to expanding her language and linguistics interest to more niche areas including language and sustainability communication in social media.

• Table of contentsAbout the contributorsIntroductionChapter 1Sustainability Communication: West vs AsiaBy Mohamad Saifudin Mohamad SalehChapter 2Language and Sustainability CommunicationBy Shaidatul Akma Adi KasumaChapter 3The Roles of the Sharing Economy in Promoting Sustainability Communication and Practices in ChinaBy Zhang Tong, Huang Miao, and Mohamad Saifudin Mohamad SalehChapter 4Strategic Sustainability Communication Model of the Listed Companies in the Stock Exchange of ThailandBy Rittipol KuntasuwunChapter 5Persuasion in Sustainability Communication: A Study of Penang Green Council’s InitiativesBy Debbita Tan Ai Lin and Shaidatul Akma Adi KasumaChapter 6Ideating Sustainability Content in Social MediaBy Nur Atikah A RahmanChapter 7Into the Practices of Malaysian Gaming Influencers: Do They Promote Sustainable Development?By Nurzali IsmailChapter 8Virtual Exhibition of Indonesian Geopark as a Sustainability Communication EffortBy Eli Jamilah Mihardja, Togu S. Pardede, and Nurul Selen Azizah ASPChapter 9Gamification and Sustainable Behaviour: A Case Study of ChinaBy Huang Miao, Mohamad Saifudin Mohamad Saifudin and Izzal Asnira ZolkepliChapter 10Factors Encouraging Journalists in Pursuing Sustainability CommunicationBy Anna Agustina and Adnan HusseinChapter 11Community Radio and Climate Change in IndonesiaBy Emilia Bassar and ImpronChapter 12Towards Sustainability in Corporate Social ResponsibilityBy Suriati Saad, Jamilah Ahmad & Mahadevan KrishnanChapter 13Edutainment in Sustainability: Can Sustainability Communication also be Fun? By Mohamad Saifudin Mohamad SalehChapter 14Communicating Science Information to the Fishing Community in the PhilippinesBy Joesyl Marie V. de la Cruz-Aranas, Rona Dhel Cabrias-Alingasa, and Daryl Lustracion SuperioConclusionIndex

Mohamad Saifudin Mohamad Saleh holds a PhD degree in Environmental Communication from the Faculty of Sustainability, Leuphana University of Lüneburg, Germany. Upon graduation in September 2016, he started his career as a senior lecturer at the School of Communication, Universiti Sains Malaysia (USM). He was appointed the deputy dean of Academic, Career, and International at the same school in 2022. His areas of specialisation are environmental communication, sustainability communication, and media and environmental non-governmental organisations (ENGOs). He recently completed his research on Islamic environmental communication in Malaysia and sustainable university branding. He is currently leading national research on sustainable lifestyles in Malaysia.Nur Atikah A Rahman obtained her PhD in Mass Communication from Universiti Putra Malaysia. Her education background includes a Master of Arts in Communication (Advertising Strategy) and a Bachelor of Communication (Persuasive Advertising) from Universiti Sains Malaysia. In June 2020, she attained the Foundation Certificate from the Institute of Practitioners in Advertising (IPA), Incorporated by Royal Charter, UK, which was funded by the Association of Accredited Advertising Agents Malaysia (4As). The focus of her current research is on self-branding in the social media realm, the role of social media influencers in brand loyalty, creative content strategies, and advertising.Shaidatul Akma Adi Kasuma completed her PhD in Arts Education at the Centre of Education Studies, University of Warwick, UK. Prior to that, she obtained her Master’s in Linguistics from Universiti Malaya, and Bachelor’s in Science with Education (TESL) from Universiti Teknologi Malaysia. She is interested in the areas of technology in language learning, higher education, discourse analysis, and applied linguistics. Her publications are mainly on language learning education, and she looks forward to expanding her language and linguistics interest to more niche areas including language and sustainability communication in social media.

• Table of contentsAbout the contributorsIntroductionChapter 1Sustainability Communication: West vs AsiaBy Mohamad Saifudin Mohamad SalehChapter 2Language and Sustainability CommunicationBy Shaidatul Akma Adi KasumaChapter 3The Roles of the Sharing Economy in Promoting Sustainability Communication and Practices in ChinaBy Zhang Tong, Huang Miao, and Mohamad Saifudin Mohamad SalehChapter 4Strategic Sustainability Communication Model of the Listed Companies in the Stock Exchange of ThailandBy Rittipol KuntasuwunChapter 5Persuasion in Sustainability Communication: A Study of Penang Green Council’s InitiativesBy Debbita Tan Ai Lin and Shaidatul Akma Adi KasumaChapter 6Ideating Sustainability Content in Social MediaBy Nur Atikah A RahmanChapter 7Into the Practices of Malaysian Gaming Influencers: Do They Promote Sustainable Development?By Nurzali IsmailChapter 8Virtual Exhibition of Indonesian Geopark as a Sustainability Communication EffortBy Eli Jamilah Mihardja, Togu S. Pardede, and Nurul Selen Azizah ASPChapter 9Gamification and Sustainable Behaviour: A Case Study of ChinaBy Huang Miao, Mohamad Saifudin Mohamad Saifudin and Izzal Asnira ZolkepliChapter 10Factors Encouraging Journalists in Pursuing Sustainability CommunicationBy Anna Agustina and Adnan HusseinChapter 11Community Radio and Climate Change in IndonesiaBy Emilia Bassar and ImpronChapter 12Towards Sustainability in Corporate Social ResponsibilityBy Suriati Saad, Jamilah Ahmad & Mahadevan KrishnanChapter 13Edutainment in Sustainability: Can Sustainability Communication also be Fun? By Mohamad Saifudin Mohamad SalehChapter 14Communicating Science Information to the Fishing Community in the PhilippinesBy Joesyl Marie V. de la Cruz-Aranas, Rona Dhel Cabrias-Alingasa, and Daryl Lustracion SuperioConclusionIndex