Nimit Chowdhary is Vice Chancellor of Rajasthan Technical University, Kota. He also serves as Professor of Tourism and Hospitality Management at Jamia Millia Islamia, New Delhi, India. His research areas include tourismmarketing, destination management, services, and entrepreneurship. His recent books include Handbook of Research and Publication Ethics (2021), Interpretation and Tour Leadership: Principles and Practices of TourGuiding (2022), Indian Tourism: Diaspora Perspectives (2022), Research and Publication Ethics: An Introduction (2024), and Research Made Simple: A Beginners Guide (2026).Monika Prakash is a Professor and Nodal Officer at the Indian Institute of Tourism and Travel Management (IITTM), Noida, India. She is currently leading the prestigious Incredible India Tourist Facilitator Programme (IITFP)of the Ministry of Tourism, Government of India. She recently published the books Interpretation and Tour Leadership: Principles and Practices of Tour Guiding (2022) and Research and Publication Ethics: An Introduction (2024).

• Section A: Foundation 1 Introduction 2 Marketing 3 Market Environment 4 Service Quality in Tourism 5 Tourism Market Research 6 Tourist Behaviour 7 Market Segmentation Section B: Elements of Marketing Mix 8 Product- the 1st P 9 Process- the 6th P 10 Physical Evidence- the 7th P 11 People- the 5th P 12 Place- the 2nd P 13 Yield Management 14 Promotion- the 3rd P 15 Non-conventional Marketing 16 Pricing- the 4th P 17 Partnering- the 8th P Section C: Strategy 18 Marketing Plan 19 Marketing Strategy 20 Managing Customer Relationships 21 Quality Management

Nimit Chowdhary is Vice Chancellor of Rajasthan Technical University, Kota. He also serves as Professor of Tourism and Hospitality Management at Jamia Millia Islamia, New Delhi, India. His research areas include tourismmarketing, destination management, services, and entrepreneurship. His recent books include Handbook of Research and Publication Ethics (2021), Interpretation and Tour Leadership: Principles and Practices of TourGuiding (2022), Indian Tourism: Diaspora Perspectives (2022), Research and Publication Ethics: An Introduction (2024), and Research Made Simple: A Beginners Guide (2026).Monika Prakash is a Professor and Nodal Officer at the Indian Institute of Tourism and Travel Management (IITTM), Noida, India. She is currently leading the prestigious Incredible India Tourist Facilitator Programme (IITFP)of the Ministry of Tourism, Government of India. She recently published the books Interpretation and Tour Leadership: Principles and Practices of Tour Guiding (2022) and Research and Publication Ethics: An Introduction (2024).

• Section A: Foundation 1 Introduction 2 Marketing 3 Market Environment 4 Service Quality in Tourism 5 Tourism Market Research 6 Tourist Behaviour 7 Market Segmentation Section B: Elements of Marketing Mix 8 Product- the 1st P 9 Process- the 6th P 10 Physical Evidence- the 7th P 11 People- the 5th P 12 Place- the 2nd P 13 Yield Management 14 Promotion- the 3rd P 15 Non-conventional Marketing 16 Pricing- the 4th P 17 Partnering- the 8th P Section C: Strategy 18 Marketing Plan 19 Marketing Strategy 20 Managing Customer Relationships 21 Quality Management

Nimit Chowdhary is Vice Chancellor of Rajasthan Technical University, Kota. He also serves as Professor of Tourism and Hospitality Management at Jamia Millia Islamia, New Delhi, India. His research areas include tourismmarketing, destination management, services, and entrepreneurship. His recent books include Handbook of Research and Publication Ethics (2021), Interpretation and Tour Leadership: Principles and Practices of TourGuiding (2022), Indian Tourism: Diaspora Perspectives (2022), Research and Publication Ethics: An Introduction (2024), and Research Made Simple: A Beginners Guide (2026).Monika Prakash is a Professor and Nodal Officer at the Indian Institute of Tourism and Travel Management (IITTM), Noida, India. She is currently leading the prestigious Incredible India Tourist Facilitator Programme (IITFP)of the Ministry of Tourism, Government of India. She recently published the books Interpretation and Tour Leadership: Principles and Practices of Tour Guiding (2022) and Research and Publication Ethics: An Introduction (2024).

• Section A: Foundation 1 Introduction 2 Marketing 3 Market Environment 4 Service Quality in Tourism 5 Tourism Market Research 6 Tourist Behaviour 7 Market Segmentation Section B: Elements of Marketing Mix 8 Product- the 1st P 9 Process- the 6th P 10 Physical Evidence- the 7th P 11 People- the 5th P 12 Place- the 2nd P 13 Yield Management 14 Promotion- the 3rd P 15 Non-conventional Marketing 16 Pricing- the 4th P 17 Partnering- the 8th P Section C: Strategy 18 Marketing Plan 19 Marketing Strategy 20 Managing Customer Relationships 21 Quality Management