Bokus
Nimit Chowdhary, Monika Prakash - Tourism and Hospitality Marketing, Inbunden

Inbunden, Engelska, 2026

Tourism and Hospitality Marketing

Concepts and Cases

Av Nimit Chowdhary, Monika Prakash

2564 kr

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Beskrivning
This book provides a comprehensive overview of marketing for the tourism and hospitality industry. With a focus on the Indian subcontinent, it explores various frameworks and marketing strategies and their application in diverseareas and markets.The volume discusses the dynamics of the tourism and hospitality industries and provides an overview of conventional and non-conventional marketing strategies for better decision making, service, and promotion. It looks at tools and techniques for businesses to understand the customer’s needs, customer behaviour, building partnerships with other service providers, using digital and social media marketing, and using a marketing mix to design an overall marketing strategy which will serve the business’s objectives. With various case studies, the book analyses the essential marketing tenets for the hospitality and tourism industry and the importance of implementing a marketing plan which prioritizes the customer relationship.This book will be an indispensable resource for students and academics, as well as industry professionals working in tourism, hospitality, travel management, marketing, communication, digital marketing, and public relations.
Produktinformation
  • Utgivningsdatum: 2026-10-23
  • Mått: 156 x 234 x 47 mm
  • Vikt: 1 540 g
  • Format: Inbunden
  • Språk: Engelska
  • Antal sidor: 728
  • Förlag: Taylor & Francis Ltd
  • ISBN: 9781032318981
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Mer om författaren

Nimit Chowdhary is Vice Chancellor of Rajasthan Technical University, Kota. He also serves as Professor of Tourism and Hospitality Management at Jamia Millia Islamia, New Delhi, India. His research areas include tourismmarketing, destination management, services, and entrepreneurship. His recent books include Handbook of Research and Publication Ethics (2021), Interpretation and Tour Leadership: Principles and Practices of TourGuiding (2022), Indian Tourism: Diaspora Perspectives (2022), Research and Publication Ethics: An Introduction (2024), and Research Made Simple: A Beginners Guide (2026).Monika Prakash is a Professor and Nodal Officer at the Indian Institute of Tourism and Travel Management (IITTM), Noida, India. She is currently leading the prestigious Incredible India Tourist Facilitator Programme (IITFP)of the Ministry of Tourism, Government of India. She recently published the books Interpretation and Tour Leadership: Principles and Practices of Tour Guiding (2022) and Research and Publication Ethics: An Introduction (2024).

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