Monika Prakash – författare

This book provides a comprehensive overview of marketing for the tourism and hospitality industry. With a focus on the Indian subcontinent, it explores various frameworks and marketing strategies and their application in diverse areas and markets.The volume discusses the dynamics of the tourism and hospitality industries and provides an overview of conventional and non-conventional marketing strategies for better decision-making, service and promotion. It looks at tools and techniques for businesses to understand the customer’s needs, customer-behaviour, building partnerships with other service providers, using digital and social media marketing and using a marketing mix to design an overall marketing strategy which will serve the business’s objectives. With various case studies, the book analyses the essential marketing tenets for the hospitality and tourism industry and the importance of implementing a marketing plan which prioritizes customer relationship.This textbook will be an indispensable resource for students, academics, as well as industry professionals working in tourism, hospitality, travel management, marketing, communication, digital marketing and public relations.

This book provides a comprehensive overview of marketing for the tourism and hospitality industry. With a focus on the Indian subcontinent, it explores various frameworks and marketing strategies and their application in diverse areas and markets.The volume discusses the dynamics of the tourism and hospitality industries and provides an overview of conventional and non-conventional marketing strategies for better decision-making, service and promotion. It looks at tools and techniques for businesses to understand the customer’s needs, customer-behaviour, building partnerships with other service providers, using digital and social media marketing and using a marketing mix to design an overall marketing strategy which will serve the business’s objectives. With various case studies, the book analyses the essential marketing tenets for the hospitality and tourism industry and the importance of implementing a marketing plan which prioritizes customer relationship.This textbook will be an indispensable resource for students, academics, as well as industry professionals working in tourism, hospitality, travel management, marketing, communication, digital marketing and public relations.

This book provides a comprehensive overview of research and publication ethics and guides young researchers on how to conduct ethical research and publish their work responsibly. It presents an understanding of ethical practices in research and how they apply to research and publication by examining the different ethical theories and their application. The book also discusses the different factors influencing ethical decision-making and probes into the ethical issues that can arise in the research process. It explores the different forms of scientific misconduct, such as data fabrication and falsification, plagiarism, and conflicts of interest, and provides strategies for ethical research. The book also details the impact of scientific misconduct on research and publication and the strategies for preventing and detecting misconduct.Aligning to the belief that promoting ethical research practices is essential for advancing science and society, this book will be helpful for young researchers, scholars, aspiring researchers, and academicians interested in ethical research practices in multiple disciplines.

This book provides a comprehensive overview of research and publication ethics and guides young researchers on how to conduct ethical research and publish their work responsibly. It presents an understanding of ethical practices in research and how they apply to research and publication by examining the different ethical theories and their application. The book also discusses the different factors influencing ethical decision-making and probes into the ethical issues that can arise in the research process. It explores the different forms of scientific misconduct, such as data fabrication and falsification, plagiarism, and conflicts of interest, and provides strategies for ethical research. The book also details the impact of scientific misconduct on research and publication and the strategies for preventing and detecting misconduct.Aligning to the belief that promoting ethical research practices is essential for advancing science and society, this book will be helpful for young researchers, scholars, aspiring researchers, and academicians interested in ethical research practices in multiple disciplines.

This book sets out to reposition research from an intimidating academic ritual to a practical, intuitive process that anyone can engage with. Research, when taught as a human skill – not just a technical subject – becomes far more powerful, personal, and transformational. It has been shaped by countless interactions with learners over the years. The guiding idea behind this text is simple – research is not reserved for the select few. It is a way of thinking that everyone can learn.Research is not just a means to academic publication or career advancement – it is a fundamental life skill. The ability to ask the right questions, gather evidence, interpret information, and make decisions lies at the heart of both everyday life and academic inquiry. This textbook does not assume prior expertise. The book explains key research concepts using everyday language without oversimplifying them. Technical terms are introduced gradually, explained through stories, examples, and analogies. Wherever possible, concepts are contrasted with similar-sounding but different ideas – hypothesis vs assumption, abstract vs summary, validity vs reliability – to build clarity. Recognising the reduced attention span of today’s learners, the chapters are kept short and focused. Each chapter is self-contained but builds upon earlier ones, creating a gentle and logical progression. Boxed insights, illustrations, and real-life scenarios support the core narrative, making it easier to grasp and remember key ideas.This book will be an invaluable textbook catering to UG and PG students studying Research Methodology across various disciplines like social sciences, management, education, engineering, and allied fields. It provides a comprehensive understanding of the research process, which remains universally applicable. Pedagogically rich, this book ensures relevance and practicality for students to equip them with research skills worldwide.

This book sets out to reposition research from an intimidating academic ritual to a practical, intuitive process that anyone can engage with. Research, when taught as a human skill – not just a technical subject – becomes far more powerful, personal, and transformational. It has been shaped by countless interactions with learners over the years. The guiding idea behind this text is simple – research is not reserved for the select few. It is a way of thinking that everyone can learn.Research is not just a means to academic publication or career advancement – it is a fundamental life skill. The ability to ask the right questions, gather evidence, interpret information, and make decisions lies at the heart of both everyday life and academic inquiry. This textbook does not assume prior expertise. The book explains key research concepts using everyday language without oversimplifying them. Technical terms are introduced gradually, explained through stories, examples, and analogies. Wherever possible, concepts are contrasted with similar-sounding but different ideas – hypothesis vs assumption, abstract vs summary, validity vs reliability – to build clarity. Recognising the reduced attention span of today’s learners, the chapters are kept short and focused. Each chapter is self-contained but builds upon earlier ones, creating a gentle and logical progression. Boxed insights, illustrations, and real-life scenarios support the core narrative, making it easier to grasp and remember key ideas.This book will be an invaluable textbook catering to UG and PG students studying Research Methodology across various disciplines like social sciences, management, education, engineering, and allied fields. It provides a comprehensive understanding of the research process, which remains universally applicable. Pedagogically rich, this book ensures relevance and practicality for students to equip them with research skills worldwide.

Interpretation and Tour Leadership: Principles and Practices of Tour Guiding is a complete manual to tour guiding that is based on the author’s first-hand experience of training more than 3000 tour guides. With a practical hands-on focus, it guides the reader through the key roles and responsibilities of a tour guide from interpretation techniques, leading visitors in difference scenarios, dealing tricky situations to setting up a tour guiding business.Packed with real life international case studies, each chapter follows a thorough pedagogic structure which includes features such as training objectives, key terms, theory highlights, assignments, further reading and links to videos.