Nimit Chowdhary, BE(Mech), MBA, PhD (Management), is Vice Chancellor of Rajasthan Technical University, Kota, Rajasthan, India. Earlier he served as a Professor and Head at the Department of Tourism and Hospitality Management, Jamia Millia Islamia, New Delhi. He has more than 32 years of postgraduate teaching and research experience. He has been a Full Professor for close to 19 years, serving in all the country’s regions. He has also been a Professor at ITESM, Mexico, and Shaoxing University, China. He has also taught at the University of Girona, Spain, the University of Gotland, Sweden, and GEA Academy, Slovenia. Recently, he has been associated as Adjunct Faculty with Arizona State University, USA.Sunayana, MBA, PhD, is an Associate Professor in the Faculty of Management Studies at Jamia Millia Islamia’s Department of Management Studies, New Delhi, India. She has earned a PhD in Management Studies from Jiwaji University in Gwalior, MP, and an MBA from Maharshi Dayanand Saraswati University in Ajmer. At the Government Engineering College in Jhalawar, Rajasthan, she previously held the position of lecturer. She has been a teacher for more than 19 years.Monika Prakash, MBA, MCom, PhD, is a Professor at the Indian Institute of Tourism and Travel Management (IITTM), Noida, India. Earlier, she headed the IITTM Noida and IITTM Gwalior. She has over 27 years of university-level teaching experience and has been a full professor since 2013. She leads the prestigious Incredible India Tourist Facilitator Programme (IITFP) of the Ministry of Tourism, Government of India. In addition, she is a researcher, trainer, and academic administrator.

• About the authorsPreface Acknowledgement 1 What Is Research?: Understanding Everyday Inquiry 2 Different Roads to Knowledge: Types of Research 3 Your Research Journey: What Changes at Each Level? 4 How Do We Think?: Deductive vs Inductive Reasoning 5 What Do We Know and How?: Ontology, Epistemology, Axiology 6 Thinking Smart: Indian and Global Styles of Reasoning 7 Philosophy in Action: Solving Real Problems Through Paradigms 8 From Beliefs to Methods: Connecting Philosophy with Research Practice 9 Sharpening the Focus: From Ideas to Hypotheses 10 Anatomy of a Research Study: From Title to Implications 11 From Curiosity to Clarity: Crafting a Research Idea 12 Standing on Giants’ Shoulders: Doing a Literature Review 13 What’s Missing?: Finding the Research Gap 14 Your Guiding Map: Theoretical and Conceptual Frameworks 15 From What Happens to Why: Linking Phenomena and Theory 16 The Building Blocks: Understanding Variables 17 Measuring Meaning: Tools, Scales, and Precision 18 Making Assumptions Smartly: Hypotheses and Their Testing 19 Choosing Your Path: Methodology and Methods 20 Trust Matters: Reducing Error and Bias in Research 21 By the Numbers: Designs in Quantitative Research 22 The Stat Toolkit: Choosing and Using the Right Statistical Methods 23 Beyond Numbers: Exploring Qualitative Research 24 Tasting the Whole Pot: Smart Sampling Techniques 25 Getting the Right Info: Tools for Collecting Data 26 What’s It about?: Crafting Titles and Abstracts 27 From Research to Impact: Presenting Your Research 28 Chapters That Count: How to Organise Your Thesis 29 What’s Fair Is True: Understanding Research Ethics Index

Nimit Chowdhary, BE(Mech), MBA, PhD (Management), is Vice Chancellor of Rajasthan Technical University, Kota, Rajasthan, India. Earlier he served as a Professor and Head at the Department of Tourism and Hospitality Management, Jamia Millia Islamia, New Delhi. He has more than 32 years of postgraduate teaching and research experience. He has been a Full Professor for close to 19 years, serving in all the country’s regions. He has also been a Professor at ITESM, Mexico, and Shaoxing University, China. He has also taught at the University of Girona, Spain, the University of Gotland, Sweden, and GEA Academy, Slovenia. Recently, he has been associated as Adjunct Faculty with Arizona State University, USA.Sunayana, MBA, PhD, is an Associate Professor in the Faculty of Management Studies at Jamia Millia Islamia’s Department of Management Studies, New Delhi, India. She has earned a PhD in Management Studies from Jiwaji University in Gwalior, MP, and an MBA from Maharshi Dayanand Saraswati University in Ajmer. At the Government Engineering College in Jhalawar, Rajasthan, she previously held the position of lecturer. She has been a teacher for more than 19 years.Monika Prakash, MBA, MCom, PhD, is a Professor at the Indian Institute of Tourism and Travel Management (IITTM), Noida, India. Earlier, she headed the IITTM Noida and IITTM Gwalior. She has over 27 years of university-level teaching experience and has been a full professor since 2013. She leads the prestigious Incredible India Tourist Facilitator Programme (IITFP) of the Ministry of Tourism, Government of India. In addition, she is a researcher, trainer, and academic administrator.

• About the authorsPreface Acknowledgement 1 What Is Research?: Understanding Everyday Inquiry 2 Different Roads to Knowledge: Types of Research 3 Your Research Journey: What Changes at Each Level? 4 How Do We Think?: Deductive vs Inductive Reasoning 5 What Do We Know and How?: Ontology, Epistemology, Axiology 6 Thinking Smart: Indian and Global Styles of Reasoning 7 Philosophy in Action: Solving Real Problems Through Paradigms 8 From Beliefs to Methods: Connecting Philosophy with Research Practice 9 Sharpening the Focus: From Ideas to Hypotheses 10 Anatomy of a Research Study: From Title to Implications 11 From Curiosity to Clarity: Crafting a Research Idea 12 Standing on Giants’ Shoulders: Doing a Literature Review 13 What’s Missing?: Finding the Research Gap 14 Your Guiding Map: Theoretical and Conceptual Frameworks 15 From What Happens to Why: Linking Phenomena and Theory 16 The Building Blocks: Understanding Variables 17 Measuring Meaning: Tools, Scales, and Precision 18 Making Assumptions Smartly: Hypotheses and Their Testing 19 Choosing Your Path: Methodology and Methods 20 Trust Matters: Reducing Error and Bias in Research 21 By the Numbers: Designs in Quantitative Research 22 The Stat Toolkit: Choosing and Using the Right Statistical Methods 23 Beyond Numbers: Exploring Qualitative Research 24 Tasting the Whole Pot: Smart Sampling Techniques 25 Getting the Right Info: Tools for Collecting Data 26 What’s It about?: Crafting Titles and Abstracts 27 From Research to Impact: Presenting Your Research 28 Chapters That Count: How to Organise Your Thesis 29 What’s Fair Is True: Understanding Research Ethics Index

Nimit Chowdhary, BE(Mech), MBA, PhD (Management), is Vice Chancellor of Rajasthan Technical University, Kota, Rajasthan, India. Earlier he served as a Professor and Head at the Department of Tourism and Hospitality Management, Jamia Millia Islamia, New Delhi. He has more than 32 years of postgraduate teaching and research experience. He has been a Full Professor for close to 19 years, serving in all the country’s regions. He has also been a Professor at ITESM, Mexico, and Shaoxing University, China. He has also taught at the University of Girona, Spain, the University of Gotland, Sweden, and GEA Academy, Slovenia. Recently, he has been associated as Adjunct Faculty with Arizona State University, USA.Sunayana, MBA, PhD, is an Associate Professor in the Faculty of Management Studies at Jamia Millia Islamia’s Department of Management Studies, New Delhi, India. She has earned a PhD in Management Studies from Jiwaji University in Gwalior, MP, and an MBA from Maharshi Dayanand Saraswati University in Ajmer. At the Government Engineering College in Jhalawar, Rajasthan, she previously held the position of lecturer. She has been a teacher for more than 19 years.Monika Prakash, MBA, MCom, PhD, is a Professor at the Indian Institute of Tourism and Travel Management (IITTM), Noida, India. Earlier, she headed the IITTM Noida and IITTM Gwalior. She has over 27 years of university-level teaching experience and has been a full professor since 2013. She leads the prestigious Incredible India Tourist Facilitator Programme (IITFP) of the Ministry of Tourism, Government of India. In addition, she is a researcher, trainer, and academic administrator.

• About the authorsPreface Acknowledgement 1 What Is Research?: Understanding Everyday Inquiry 2 Different Roads to Knowledge: Types of Research 3 Your Research Journey: What Changes at Each Level? 4 How Do We Think?: Deductive vs Inductive Reasoning 5 What Do We Know and How?: Ontology, Epistemology, Axiology 6 Thinking Smart: Indian and Global Styles of Reasoning 7 Philosophy in Action: Solving Real Problems Through Paradigms 8 From Beliefs to Methods: Connecting Philosophy with Research Practice 9 Sharpening the Focus: From Ideas to Hypotheses 10 Anatomy of a Research Study: From Title to Implications 11 From Curiosity to Clarity: Crafting a Research Idea 12 Standing on Giants’ Shoulders: Doing a Literature Review 13 What’s Missing?: Finding the Research Gap 14 Your Guiding Map: Theoretical and Conceptual Frameworks 15 From What Happens to Why: Linking Phenomena and Theory 16 The Building Blocks: Understanding Variables 17 Measuring Meaning: Tools, Scales, and Precision 18 Making Assumptions Smartly: Hypotheses and Their Testing 19 Choosing Your Path: Methodology and Methods 20 Trust Matters: Reducing Error and Bias in Research 21 By the Numbers: Designs in Quantitative Research 22 The Stat Toolkit: Choosing and Using the Right Statistical Methods 23 Beyond Numbers: Exploring Qualitative Research 24 Tasting the Whole Pot: Smart Sampling Techniques 25 Getting the Right Info: Tools for Collecting Data 26 What’s It about?: Crafting Titles and Abstracts 27 From Research to Impact: Presenting Your Research 28 Chapters That Count: How to Organise Your Thesis 29 What’s Fair Is True: Understanding Research Ethics Index