Usman W. Chohan is a public value theorist who serves as Director for Economics and National Development at the Centre for Aerospace & Security Studies (CASS), Rawalpindi, Pakistan.Sven Van Kerckhoven is the Vice-Dean for Education and an Associate Professor Business and Economics at the Brussels School of Governance, Belgium.

• 1. Introduction 2. Public Value Theory and YOLO Capitalism 3. Happier than Ever: The Role of Public Sentiment in Cryptocurrencies, Meme Stocks and NFTs 4. GameStop, WallStreetBets and Capital as Power 5. Speculative Behavior and Expectations in an Economic Turmoil: A Keynesian View 6. Memes as Cultural Artifacts: YOLO Investors, Degeneracy and the Memeified Economy 7. Narrative Economics and YOLO Investors: r/WallStreetBets and the Gamestop Short Squeeze 8. The Behavioural Biases of Cryptocurrency Retail Investors: Lessons from ICOs 9. FOMO in Digital Assets 10. Is A Trader a Trader, No Matter How Small? 11. Social Movements in Contemporary Political Economy: Lessons for YOLO Retail Investors 12. Retail Investors and Anti-System Politics 13. Counter-Hegemonic Finance: The Gamestop Short Squeeze 14. Conclusion

Usman W. Chohan is a public value theorist who serves as Director for Economics and National Development at the Centre for Aerospace & Security Studies (CASS), Rawalpindi, Pakistan.Sven Van Kerckhoven is the Vice-Dean for Education and an Associate Professor Business and Economics at the Brussels School of Governance, Belgium.

• 1. Introduction 2. Public Value Theory and YOLO Capitalism 3. Happier than Ever: The Role of Public Sentiment in Cryptocurrencies, Meme Stocks and NFTs 4. GameStop, WallStreetBets and Capital as Power 5. Speculative Behavior and Expectations in an Economic Turmoil: A Keynesian View 6. Memes as Cultural Artifacts: YOLO Investors, Degeneracy and the Memeified Economy 7. Narrative Economics and YOLO Investors: r/WallStreetBets and the Gamestop Short Squeeze 8. The Behavioural Biases of Cryptocurrency Retail Investors: Lessons from ICOs 9. FOMO in Digital Assets 10. Is A Trader a Trader, No Matter How Small? 11. Social Movements in Contemporary Political Economy: Lessons for YOLO Retail Investors 12. Retail Investors and Anti-System Politics 13. Counter-Hegemonic Finance: The Gamestop Short Squeeze 14. Conclusion

Usman W. Chohan is a public value theorist who serves as Director for Economics and National Development at the Centre for Aerospace & Security Studies (CASS), Rawalpindi, Pakistan.Sven Van Kerckhoven is the Vice-Dean for Education and an Associate Professor Business and Economics at the Brussels School of Governance, Belgium.

• 1. Introduction 2. Public Value Theory and YOLO Capitalism 3. Happier than Ever: The Role of Public Sentiment in Cryptocurrencies, Meme Stocks and NFTs 4. GameStop, WallStreetBets and Capital as Power 5. Speculative Behavior and Expectations in an Economic Turmoil: A Keynesian View 6. Memes as Cultural Artifacts: YOLO Investors, Degeneracy and the Memeified Economy 7. Narrative Economics and YOLO Investors: r/WallStreetBets and the Gamestop Short Squeeze 8. The Behavioural Biases of Cryptocurrency Retail Investors: Lessons from ICOs 9. FOMO in Digital Assets 10. Is A Trader a Trader, No Matter How Small? 11. Social Movements in Contemporary Political Economy: Lessons for YOLO Retail Investors 12. Retail Investors and Anti-System Politics 13. Counter-Hegemonic Finance: The Gamestop Short Squeeze 14. Conclusion