Cathrine V. Jansson-Boyd is a reader in consumer psychology at Anglia Ruskin University, Cambridge, UK. Her areas of research include tactile perception, aesthetics and sustainability. She has conducted research for many large organizations to further the understanding of various aspects of consumer perception. Her work has been published in both books and journals.Magdalena J. Zawisza is a senior lecturer in psychology at Anglia Ruskin University, Cambridge, UK. She obtained her PhD from Royal Holloway, University of London, UK and MSc from Gdansk University, Poland. Her main research interests include consumer, gender and social psychology. She employs quantitative methodology in her research and consultancy.

• Part I: Introduction and cross-cultural research 1. The history of consumer psychology Cathrine V. Jansson-Boyd and Nigel Marlow 2. Cross-cultural consumption Susan Forquer Gupta 3. Globalization, branding and multicultural consumer behaviour Carlos J. Torelli and María Rodas Part II: Consumer cognition and perception 4. Visual attention in consumer settings J. Wesley Hutchinson, Joy Lu and Evan Weingarten 5. Perception and consumption: Touch, multisensory integration and congruency Cathrine V. Jansson-Boyd 6. The role of procedural knowledge in consumer judgement and decision making Robert S. Wyer, Jr. 7. Unconscious cognition effects in consumer research Claudiu V. Dimofte 8. Capturing the consumer’s unconscious: Applying the implicit association test in consumer research Dominika Maison and Aiden Gregg Part III: Social perception, self, identity and well-being 9. The self in consumption Russell Belk 10. Revisiting self-congruity theory in consumer behaviour: Making sense of the research so far M. Joseph Sirgy, Dong-Jin Lee, and Grace B. Yu 11. Social comparison processes in advertisement: On the relative sales-value of beauty Michael Häfner 12. Applying universal dimensions of social perception to consumer context: An extension of the SCM/BIAF models with the relevance principle Magdalena J. Zawisza 13. Does size matter? Media influences and body image Megan Hurst, Helga Dittmar, Emma Halliwell and Phillippa C. Diedrichs 14. The psychology of healthy eating Lara Spiteri-Cornish Part IV: Social and cultural influences 15. Political marketing: Theory and practice Wojciech Cwalina, Andrzej Falkowski and Bruce I. Newman 16. Religion and consumer behaviour Elizabeth A. Minton and Lynn R. Kahle 17. The psychological consequences of money for economic and social relationships Tomasz Zaleskiewicz and Agata Gasiorowska 18. Young children as consumers: Their vulnerability to persuasion and its effect on their choices Dick Mizerski, Shasha Wang, Alvin Lee and Claire Lambert Part V: Decision making, attitudes and behavioural research 19. Framing effects in consumer judgement and decision making Tobias Krüger, Tobias Vogel and Michaela Wänke 20. Enhancing consumer behaviour with implementation intentions Peter M. Gollwitzer, Maik Bieleke and Paschal Sheeran 21. The elaboration likelihood model: Understanding consumer attitude change Jacob Teeny, Pablo Briñol and Richard E. Petty 22. Transactions as tradeoffs between costs and benefits Bernadette Kamleitner and Ruta Ruzeviciute 23. Naïve theories about marketing and consumption in consumer inference Hélène Deval, Maria L. Cronley, Susan Powell Mantel and Frank R. Kardes 24. What makes tomorrow’s gain worth today’s pain? Cognitive, motivational, and affective influences in consumers’ self-control dilemmas Aparna A. Labroo and Anastasiya Pocheptsova 25. Sex drive and consumer decision making Rui Chen and Maggie Wenjing Liu 26. Ageing and consumer behaviour: Challenges and opportunities Stephanie M. Carpenter and Carolyn Yoon Part VI: Products, branding preferences and sustainability 27. Sustainability and consumer psychology Eda Gurel-Atay, Lynn R. Kahle and Elizabeth A. Minton 28. Moving towards sustainable consumption: A psychological perspective on improvement of public transport Margareta Friman and Tommy Gärling 29. The psychology of branding Arnd Florack and Johanna Palcu 30. Aesthetics: Antecedents, underlying processes and behavioural consequences Martin Reimann and C. Clark Cao 31. Anthropomorphism Pankaj Aggarwal and Ann L. McGill Part VII: Internet and electronic media 32. Novel phenomena, evolving frameworks: Exploring social influence in the online world Rebecca Walker Reczek and Cait Lamberton 33. Representations of race, gender, and sexual orientation in gaming content Melody A. Stotler and Karen E. Dill-Shackleford 34. Personality-customized advertising in the digital environment Sandra Matz

Cathrine V. Jansson-Boyd is a reader in consumer psychology at Anglia Ruskin University, Cambridge, UK. Her areas of research include tactile perception, aesthetics and sustainability. She has conducted research for many large organizations to further the understanding of various aspects of consumer perception. Her work has been published in both books and journals.Magdalena J. Zawisza is a senior lecturer in psychology at Anglia Ruskin University, Cambridge, UK. She obtained her PhD from Royal Holloway, University of London, UK and MSc from Gdansk University, Poland. Her main research interests include consumer, gender and social psychology. She employs quantitative methodology in her research and consultancy.

• Part I: Introduction and cross-cultural research 1. The history of consumer psychology Cathrine V. Jansson-Boyd and Nigel Marlow 2. Cross-cultural consumption Susan Forquer Gupta 3. Globalization, branding and multicultural consumer behaviour Carlos J. Torelli and María Rodas Part II: Consumer cognition and perception 4. Visual attention in consumer settings J. Wesley Hutchinson, Joy Lu and Evan Weingarten 5. Perception and consumption: Touch, multisensory integration and congruency Cathrine V. Jansson-Boyd 6. The role of procedural knowledge in consumer judgement and decision making Robert S. Wyer, Jr. 7. Unconscious cognition effects in consumer research Claudiu V. Dimofte 8. Capturing the consumer’s unconscious: Applying the implicit association test in consumer research Dominika Maison and Aiden Gregg Part III: Social perception, self, identity and well-being 9. The self in consumption Russell Belk 10. Revisiting self-congruity theory in consumer behaviour: Making sense of the research so far M. Joseph Sirgy, Dong-Jin Lee, and Grace B. Yu 11. Social comparison processes in advertisement: On the relative sales-value of beauty Michael Häfner 12. Applying universal dimensions of social perception to consumer context: An extension of the SCM/BIAF models with the relevance principle Magdalena J. Zawisza 13. Does size matter? Media influences and body image Megan Hurst, Helga Dittmar, Emma Halliwell and Phillippa C. Diedrichs 14. The psychology of healthy eating Lara Spiteri-Cornish Part IV: Social and cultural influences 15. Political marketing: Theory and practice Wojciech Cwalina, Andrzej Falkowski and Bruce I. Newman 16. Religion and consumer behaviour Elizabeth A. Minton and Lynn R. Kahle 17. The psychological consequences of money for economic and social relationships Tomasz Zaleskiewicz and Agata Gasiorowska 18. Young children as consumers: Their vulnerability to persuasion and its effect on their choices Dick Mizerski, Shasha Wang, Alvin Lee and Claire Lambert Part V: Decision making, attitudes and behavioural research 19. Framing effects in consumer judgement and decision making Tobias Krüger, Tobias Vogel and Michaela Wänke 20. Enhancing consumer behaviour with implementation intentions Peter M. Gollwitzer, Maik Bieleke and Paschal Sheeran 21. The elaboration likelihood model: Understanding consumer attitude change Jacob Teeny, Pablo Briñol and Richard E. Petty 22. Transactions as tradeoffs between costs and benefits Bernadette Kamleitner and Ruta Ruzeviciute 23. Naïve theories about marketing and consumption in consumer inference Hélène Deval, Maria L. Cronley, Susan Powell Mantel and Frank R. Kardes 24. What makes tomorrow’s gain worth today’s pain? Cognitive, motivational, and affective influences in consumers’ self-control dilemmas Aparna A. Labroo and Anastasiya Pocheptsova 25. Sex drive and consumer decision making Rui Chen and Maggie Wenjing Liu 26. Ageing and consumer behaviour: Challenges and opportunities Stephanie M. Carpenter and Carolyn Yoon Part VI: Products, branding preferences and sustainability 27. Sustainability and consumer psychology Eda Gurel-Atay, Lynn R. Kahle and Elizabeth A. Minton 28. Moving towards sustainable consumption: A psychological perspective on improvement of public transport Margareta Friman and Tommy Gärling 29. The psychology of branding Arnd Florack and Johanna Palcu 30. Aesthetics: Antecedents, underlying processes and behavioural consequences Martin Reimann and C. Clark Cao 31. Anthropomorphism Pankaj Aggarwal and Ann L. McGill Part VII: Internet and electronic media 32. Novel phenomena, evolving frameworks: Exploring social influence in the online world Rebecca Walker Reczek and Cait Lamberton 33. Representations of race, gender, and sexual orientation in gaming content Melody A. Stotler and Karen E. Dill-Shackleford 34. Personality-customized advertising in the digital environment Sandra Matz

Cathrine V. Jansson-Boyd is a reader in consumer psychology at Anglia Ruskin University, Cambridge, UK. Her areas of research include tactile perception, aesthetics and sustainability. She has conducted research for many large organizations to further the understanding of various aspects of consumer perception. Her work has been published in both books and journals.Magdalena J. Zawisza is a senior lecturer in psychology at Anglia Ruskin University, Cambridge, UK. She obtained her PhD from Royal Holloway, University of London, UK and MSc from Gdansk University, Poland. Her main research interests include consumer, gender and social psychology. She employs quantitative methodology in her research and consultancy.

• Part I: Introduction and cross-cultural research 1. The history of consumer psychology Cathrine V. Jansson-Boyd and Nigel Marlow 2. Cross-cultural consumption Susan Forquer Gupta 3. Globalization, branding and multicultural consumer behaviour Carlos J. Torelli and María Rodas Part II: Consumer cognition and perception 4. Visual attention in consumer settings J. Wesley Hutchinson, Joy Lu and Evan Weingarten 5. Perception and consumption: Touch, multisensory integration and congruency Cathrine V. Jansson-Boyd 6. The role of procedural knowledge in consumer judgement and decision making Robert S. Wyer, Jr. 7. Unconscious cognition effects in consumer research Claudiu V. Dimofte 8. Capturing the consumer’s unconscious: Applying the implicit association test in consumer research Dominika Maison and Aiden Gregg Part III: Social perception, self, identity and well-being 9. The self in consumption Russell Belk 10. Revisiting self-congruity theory in consumer behaviour: Making sense of the research so far M. Joseph Sirgy, Dong-Jin Lee, and Grace B. Yu 11. Social comparison processes in advertisement: On the relative sales-value of beauty Michael Häfner 12. Applying universal dimensions of social perception to consumer context: An extension of the SCM/BIAF models with the relevance principle Magdalena J. Zawisza 13. Does size matter? Media influences and body image Megan Hurst, Helga Dittmar, Emma Halliwell and Phillippa C. Diedrichs 14. The psychology of healthy eating Lara Spiteri-Cornish Part IV: Social and cultural influences 15. Political marketing: Theory and practice Wojciech Cwalina, Andrzej Falkowski and Bruce I. Newman 16. Religion and consumer behaviour Elizabeth A. Minton and Lynn R. Kahle 17. The psychological consequences of money for economic and social relationships Tomasz Zaleskiewicz and Agata Gasiorowska 18. Young children as consumers: Their vulnerability to persuasion and its effect on their choices Dick Mizerski, Shasha Wang, Alvin Lee and Claire Lambert Part V: Decision making, attitudes and behavioural research 19. Framing effects in consumer judgement and decision making Tobias Krüger, Tobias Vogel and Michaela Wänke 20. Enhancing consumer behaviour with implementation intentions Peter M. Gollwitzer, Maik Bieleke and Paschal Sheeran 21. The elaboration likelihood model: Understanding consumer attitude change Jacob Teeny, Pablo Briñol and Richard E. Petty 22. Transactions as tradeoffs between costs and benefits Bernadette Kamleitner and Ruta Ruzeviciute 23. Naïve theories about marketing and consumption in consumer inference Hélène Deval, Maria L. Cronley, Susan Powell Mantel and Frank R. Kardes 24. What makes tomorrow’s gain worth today’s pain? Cognitive, motivational, and affective influences in consumers’ self-control dilemmas Aparna A. Labroo and Anastasiya Pocheptsova 25. Sex drive and consumer decision making Rui Chen and Maggie Wenjing Liu 26. Ageing and consumer behaviour: Challenges and opportunities Stephanie M. Carpenter and Carolyn Yoon Part VI: Products, branding preferences and sustainability 27. Sustainability and consumer psychology Eda Gurel-Atay, Lynn R. Kahle and Elizabeth A. Minton 28. Moving towards sustainable consumption: A psychological perspective on improvement of public transport Margareta Friman and Tommy Gärling 29. The psychology of branding Arnd Florack and Johanna Palcu 30. Aesthetics: Antecedents, underlying processes and behavioural consequences Martin Reimann and C. Clark Cao 31. Anthropomorphism Pankaj Aggarwal and Ann L. McGill Part VII: Internet and electronic media 32. Novel phenomena, evolving frameworks: Exploring social influence in the online world Rebecca Walker Reczek and Cait Lamberton 33. Representations of race, gender, and sexual orientation in gaming content Melody A. Stotler and Karen E. Dill-Shackleford 34. Personality-customized advertising in the digital environment Sandra Matz