Cathrine V. Jansson-Boyd – Författare
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3 produkter
3 produkter
627 kr
Skickas inom 10-15 vardagar
This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars across four continents, the book reflects the cross-cultural and multidisciplinary character of the field. Chapters relate the key consumer concepts to the progressive globalization of markets in which consumers act and consumption takes place. The book is divided into seven sections, offering a truly comprehensive reference work that covers: The historical foundations of the discipline and the rise of globalization The role of cognition and multisensory perception in consumers’ judgements The social self, identity and well-being, including their relation to advertising Social and cultural influences on consumption, including politics and religion Decision making, attitudes and behaviorally based research Sustainable consumption and the role of branding The particularities of online settings in framing and affecting behavior The Routledge International Handbook of Consumer Psychology will be essential reading for anyone interested in how the perceptions, feelings and values of consumers interact with the decisions they make in relation to products and services in a global context. It will also be key reading for students and researchers across psychology and marketing, as well as professionals interested in a deeper understanding of the field.
2 194 kr
Kommande
This book offers an interdisciplinary exploration of consumer behaviour in the fashion industry and the factors driving consumer decision making.Divided into four key themes, international contributors at the forefront of fashion and consumer insight investigate the cultural evolution and attributes of fashion consumption, the individual characteristics of consumers that influence the purchase of fashion garments, online fashion behaviours and the emergence of second-hand shopping and sustainability on fashion choices. Chapters explore the use of fashion as an extension of self, the role of augmented reality as well as the impact that ideological shifts, such as veganism, have on fashion consumption.This book will be essential resource for scholars across fashion, consumer psychology, and marketing. It will also appeal to students pursuing advanced courses in fashion.
3 506 kr
Skickas inom 10-15 vardagar
This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars across four continents, the book reflects the cross-cultural and multidisciplinary character of the field. Chapters relate the key consumer concepts to the progressive globalization of markets in which consumers act and consumption takes place.The book is divided into seven sections, offering a truly comprehensive reference work that covers:The historical foundations of the discipline and the rise of globalizationThe role of cognition and multisensory perception in consumers’ judgementsThe social self, identity and well-being, including their relation to advertisingSocial and cultural influences on consumption, including politics and religionDecision making, attitudes and behaviorally based researchSustainable consumption and the role of brandingThe particularities of online settings in framing and affecting behaviorThe Routledge International Handbook of Consumer Psychology will be essential reading for anyone interested in how the perceptions, feelings and values of consumers interact with the decisions they make in relation to products and services in a global context. It will also be key reading for students and researchers across psychology and marketing, as well as professionals interested in a deeper understanding of the field.