Cathrine V. Jansson-Boyd is a consumer psychologist with over 20 years of experience conducting research to understand how consumers think and act.

• 1. Introduction Part I - Cultural Influences 2. From Hollywood Icons to Hashtags: How Fashion Consumption Has Evolved from the 19th to the 21st Century 3. Who Wears the Trousers? The Psychology of Gender and Fashion Part II - Individualism 4. To Be a Not to Be, To Buy or Not to Buy 5. Fashion Consumption, Identity and the Marketing System 6. A Conceptual Exploration of Why We Embrace Discomfort in Fashion Choices 7. Tactile Information and How it Affects Apparel Perception Part III - The Digital Clothing Market 8. Phygital Fashion: How We Really Shop 9. From Hype to Habit: How AR, VR and Immersive Tech Reshape Fashion Consumer Behaviour Part IV - Fashion Matters 10. Redefining Luxury: Millennials' Affects on Second-Hand Fashion and the Circular Economy 11. The Impacts of Veganism on Material Meaning, Fashion Use and Fashion Consumption 12. Seeing Interconnected Cycles

Cathrine V. Jansson-Boyd is a consumer psychologist with over 20 years of experience conducting research to understand how consumers think and act.

• 1. Introduction Part I - Cultural Influences 2. From Hollywood Icons to Hashtags: How Fashion Consumption Has Evolved from the 19th to the 21st Century 3. Who Wears the Trousers? The Psychology of Gender and Fashion Part II - Individualism 4. To Be a Not to Be, To Buy or Not to Buy 5. Fashion Consumption, Identity and the Marketing System 6. A Conceptual Exploration of Why We Embrace Discomfort in Fashion Choices 7. Tactile Information and How it Affects Apparel Perception Part III - The Digital Clothing Market 8. Phygital Fashion: How We Really Shop 9. From Hype to Habit: How AR, VR and Immersive Tech Reshape Fashion Consumer Behaviour Part IV - Fashion Matters 10. Redefining Luxury: Millennials' Affects on Second-Hand Fashion and the Circular Economy 11. The Impacts of Veganism on Material Meaning, Fashion Use and Fashion Consumption 12. Seeing Interconnected Cycles

Cathrine V. Jansson-Boyd is a consumer psychologist with over 20 years of experience conducting research to understand how consumers think and act.

• 1. Introduction Part I - Cultural Influences 2. From Hollywood Icons to Hashtags: How Fashion Consumption Has Evolved from the 19th to the 21st Century 3. Who Wears the Trousers? The Psychology of Gender and Fashion Part II - Individualism 4. To Be a Not to Be, To Buy or Not to Buy 5. Fashion Consumption, Identity and the Marketing System 6. A Conceptual Exploration of Why We Embrace Discomfort in Fashion Choices 7. Tactile Information and How it Affects Apparel Perception Part III - The Digital Clothing Market 8. Phygital Fashion: How We Really Shop 9. From Hype to Habit: How AR, VR and Immersive Tech Reshape Fashion Consumer Behaviour Part IV - Fashion Matters 10. Redefining Luxury: Millennials' Affects on Second-Hand Fashion and the Circular Economy 11. The Impacts of Veganism on Material Meaning, Fashion Use and Fashion Consumption 12. Seeing Interconnected Cycles