Fashion Consumption

Unravelling Consumer Insights in the Fashion Industry

AvCathrine V. Jansson-Boyd

Inbunden, Engelska, 2026

Del i serien Routledge Studies in the Fashion Industry

2 194 kr

Kommande

Beskrivning

This book offers an interdisciplinary exploration of consumer behaviour in the fashion industry and the factors driving consumer decision making.Divided into four key themes, international contributors at the forefront of fashion and consumer insight investigate the cultural evolution and attributes of fashion consumption, the individual characteristics of consumers that influence the purchase of fashion garments, online fashion behaviours and the emergence of second-hand shopping and sustainability on fashion choices. Chapters explore the use of fashion as an extension of self, the role of augmented reality as well as the impact that ideological shifts, such as veganism, have on fashion consumption.This book will be essential resource for scholars across fashion, consumer psychology, and marketing. It will also appeal to students pursuing advanced courses in fashion.

Produktinformation

Utforska kategorier

Mer om författaren

Innehållsförteckning

Hoppa över listan

Du kanske också är intresserad av