Routledge Studies in the Fashion Industry – serie
Visar alla böcker i serien Routledge Studies in the Fashion Industry. Handla med fri frakt och snabb leverans.
14 produkter
Marketing Fashion
Critical Perspectives on the Power of Fashion in Contemporary Culture
Häftad, 2023
637 kr
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Fashion as a societal phenomenon has fascinated scholars in different disciplines such as history, sociology, anthropology, psychology, and marketing often from an interdisciplinary perspective. Fashion mirrors societal changes, cultural norms, and values over time. It can be interpreted as mundane …
Marketing Fashion
Critical Perspectives on the Power of Fashion in Contemporary Culture
Inbunden, 2023
2585 kr
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Fashion as a societal phenomenon has fascinated scholars in different disciplines such as history, sociology, anthropology, psychology, and marketing often from an interdisciplinary perspective. Fashion mirrors societal changes, cultural norms, and values over time. It can be interpreted as mundane …
Cross-Cultural Fashion Marketing
Ethnic Fashion, Diversity and Inclusion
Inbunden, 2025
888 kr
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Often neglected by fashion academics, culture underpins diversity and inclusivity of fashion, and more socially aware consumers exhibit ways in which fashion can be displayed within culturally diverse contexts. This book develops an understanding of the role culture plays in fashion and how the …
Cross-Cultural Fashion Marketing
Ethnic Fashion, Diversity and Inclusion
Häftad, 2026
377 kr
Kommande
Often neglected by fashion academics, culture underpins diversity and inclusivity of fashion, and more socially aware consumers exhibit ways in which fashion can be displayed within culturally diverse contexts. This book develops an understanding of the role culture plays in fashion and how the …
Social Media in the Fashion Industry
Fundamentals, Strategy and Research Methods
Av Patricia SanMiguel, Tekila Harley Nobile m. fl.
Inbunden, 2024
2588 kr
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This book introduces social network fundamentals in the fashion domain. It addresses the creation of social media marketing plans, highlighting strategic approaches that allow fashion brands to differentiate themselves in the ephemeral and challenging fashion context.Through a variety of academic …
Social Media in the Fashion Industry
Fundamentals, Strategy and Research Methods
Av Patricia SanMiguel, Tekila Harley Nobile m. fl.
Häftad, 2024
652 kr
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This book introduces social network fundamentals in the fashion domain. It addresses the creation of social media marketing plans, highlighting strategic approaches that allow fashion brands to differentiate themselves in the ephemeral and challenging fashion context.Through a variety of academic …
Public Discourse and the Fashion Industry
Inbunden, 2026
2513 kr
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This book explores what happens when fashion discourse migrates from specialised media to mainstream newspapers. Analysis of 2,263 texts across five Dutch and international case studies (animal welfare, disability, repair practices, smart wearables, and metaverse fashion) demonstrates systematic …
Dynamic Fashion Marketing
Internationalisation, Sustainability and Technology
Av Huifeng Bai, Vito Tassiello
Inbunden, 2026
2588 kr
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Fashion and luxury fashion marketing represents a significant area of discussion and transformation for academicians and practitioners. This book bridges the gap between academia and business to provide new evidence and findings in fashion marketing from the perspectives of internationalisation, …
Fashion Consumption
Unravelling Consumer Insights in the Fashion Industry
Inbunden, 2026
2442 kr
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This book offers an interdisciplinary exploration of consumer behaviour in the fashion industry and the factors driving consumer decision-making.Divided into four key themes, international contributors at the forefront of fashion and consumer insight investigate the cultural evolution and …
Cultural Heritage in the Fashion Industry
From Tradition to Innovation in India
Av Sadhna, Rajesh Kumar m. fl.
Inbunden, 2025
2588 kr
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Exploring the intersection between traditional textile crafts and modern fashion practices, this book brings together leading scholars and practitioners to delve into how ancient techniques, designs and cultural heritage can inform and inspire sustainable innovation in the contemporary fashion …
Extended Reality and the Fashion Industry
Driving Engagement through Immersive Experience
Av Cherniece J. Plume, Haoye Sun m. fl.
Inbunden, 2026
1028 kr
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Extended Reality and the Fashion Industry: Driving Engagement through Immersive Experience offers a comprehensive and forward-looking exploration of how immersive technologies are transforming fashion. Covering virtual, augmented and mixed reality, the book examines how XR reshapes design, …
Fashion, Textiles and the Circular Economy
The Transition to a Sustainable Future
Av Olga Dziubaniuk, Rumy Narayan m. fl.
Inbunden, 2026
2552 kr
Kommande
This book delves into historical insights, contemporary and future dynamics of circular processes that shape the material, knowledge, and financial flows within the fashion and textile industry. The chapters move beyond studies of drivers and barriers to circular economy adoption in the sector. …
History of the Italian Fashion Industry
Business and Economics Behind the Glamour
Inbunden, 2026
998 kr
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This book presents an original economic history of the Italian fashion industry, exploring its rise, development, and international achievement from the 1950s to 2019. Moving beyond the celebrated glamour of Italian designers and the conventional stereotypes of Made in Italy, it investigates the …
Fashion and Affect in the Digital Age
Emotional, Sensorial and Embodied Dimensions
Av Rosa Crepax
Inbunden, 2027
2477 kr
Kommande
This volume examines current debates and critical issues that emerge from the entanglement of fashion and technology, as it unfolds through sensuous and embodied registers of affect, emotion and digital intimacy.Beginning with a multidisciplinary discussion of the potential of affective experiences …
