Natalia Berger is Senior Researcher at the Applied Research and Creativity Research Centre (ARC) at Inholland University of Applied Sciences, Haarlem, The Netherlands. She is a philologist specialising in public discourse analysis from both historical and contemporary perspectives. Over the past decade, her research has examined fashion discourse at the margins of the fashion industry, analysing how fashion language functions beyond traditional fashion journalism. Her work explores how mainstream and social media construct fashion narratives that influence public understanding, focusing on the "non-native" contexts where wider audiences encounter and interpret fashion's meaning in their everyday lives.

• Introduction 1. Fashion Discourse Analysis Framework 2. The Confluence of Fashion and Animal Rights Discourses in the Wool Industry 3. Fashion's Intersection with Disability 4. Present and Past of Needlework in the Netherlands through the Lens of Dutch Public Media 5. Discursive Shifts and Public Acceptance of Smart Fashion 6. Discovering the Myth of Metaverse Fashion Conclusion

Natalia Berger is Senior Researcher at the Applied Research and Creativity Research Centre (ARC) at Inholland University of Applied Sciences, Haarlem, The Netherlands. She is a philologist specialising in public discourse analysis from both historical and contemporary perspectives. Over the past decade, her research has examined fashion discourse at the margins of the fashion industry, analysing how fashion language functions beyond traditional fashion journalism. Her work explores how mainstream and social media construct fashion narratives that influence public understanding, focusing on the "non-native" contexts where wider audiences encounter and interpret fashion's meaning in their everyday lives.

• Introduction 1. Fashion Discourse Analysis Framework 2. The Confluence of Fashion and Animal Rights Discourses in the Wool Industry 3. Fashion's Intersection with Disability 4. Present and Past of Needlework in the Netherlands through the Lens of Dutch Public Media 5. Discursive Shifts and Public Acceptance of Smart Fashion 6. Discovering the Myth of Metaverse Fashion Conclusion

Natalia Berger is Senior Researcher at the Applied Research and Creativity Research Centre (ARC) at Inholland University of Applied Sciences, Haarlem, The Netherlands. She is a philologist specialising in public discourse analysis from both historical and contemporary perspectives. Over the past decade, her research has examined fashion discourse at the margins of the fashion industry, analysing how fashion language functions beyond traditional fashion journalism. Her work explores how mainstream and social media construct fashion narratives that influence public understanding, focusing on the "non-native" contexts where wider audiences encounter and interpret fashion's meaning in their everyday lives.

• Introduction 1. Fashion Discourse Analysis Framework 2. The Confluence of Fashion and Animal Rights Discourses in the Wool Industry 3. Fashion's Intersection with Disability 4. Present and Past of Needlework in the Netherlands through the Lens of Dutch Public Media 5. Discursive Shifts and Public Acceptance of Smart Fashion 6. Discovering the Myth of Metaverse Fashion Conclusion