Strategic Alliance Casebook

Every organisation talks about partnership. Far fewer know how to make it work. The Strategic Alliance Casebook is the book that shows you how — through the unfiltered experience of the people who do it for a living.The third volume in Mike Nevin's strategic alliances trilogy (Routledge), the Casebook completes the journey begun in The Strategic Alliance Handbook and The Strategic Alliance Fieldbook. Where those books set out the principles and the practical tools of alliance management, this one puts them to the test in the real world. It is a collection of candid, first-hand cases from senior practitioners who have built, led, rescued and reinvented some of the most significant partnerships in modern business. Readers are taken inside alliances at the world's leading organisations — with contributions drawn from figures at AWS, KPMG, Oracle, Capgemini, Google Cloud, Atos, SAP, Cognizant, Salesforce, NTT DATA, Rolls-Royce and NatWest, among others. Alongside them stand some of the most influential voices in the field, including Robert Porter Lynch, Neil Rackham, Ard-Pieter de Man, Ben Gomes-Casseres and Yves Doz. Together they reveal what really happens when two organisations decide to succeed together: the moments of trust and tension, the deals that transform markets, and the hard-won lessons that rarely make it into the boardroom presentation. This is not theory at a distance. Each case is grounded in genuine engagements, offering practical, transferable insight you can apply to your own partnerships from the very first chapter. You will learn how experienced professionals structure agreements, align competing interests, navigate conflict, and turn fragile collaborations into lasting sources of growth.Whether you are an alliance or partnership manager, a business development leader, a consultant, or an executive betting your growth strategy on collaboration — or a student seeking to understand how alliances truly operate — the Casebook offers a rare seat at the table. It is the difference between hoping a partnership works and knowing how to make it work. Read the Handbook to understand alliances. Read the Fieldbook to build them. Read the Casebook to master them.