Public Relations and the Rise of AI

Häftad, Engelska, 2025

595 kr

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Beskrivning

This book explores the potential of artificial intelligence (AI) to transform public relations (PR) and offers guidance on maintaining authenticity in this new era of communication.One of the main challenges PR educators, researchers, and practitioners face in the AI era is the potential for miscommunication or unintended consequences of using AI tools. This volume provides insights on how to mitigate these risks and ensure that PR strategies are aligned, offering practical guidance on maintaining trust and authenticity in PR practices. Readers will learn to leverage AI for enhanced communication strategies and real-time audience engagement while navigating the ethical and legal implications of AI in PR. Featuring contributions from leading scholars, the book includes case studies and examples of AI-driven PR practices, showcasing innovative approaches and lessons from well-known brands. It offers a global perspective on AI’s impact on PR, with insights for practitioners and scholars worldwide.This book equips public relations educators, researchers, and professionals with the knowledge and tools they need in the changing landscape of communication in the age of AI.

Produktinformation

Utgivningsdatum:2025-02-19
Mått:152 x 229 x 19 mm
Vikt:560 g
Format:Häftad
Språk:Engelska
Antal sidor:280
Förlag:Taylor & Francis Ltd
ISBN:9781032671321

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Mer om författaren

Regina Luttrell is a senior associate dean and associate professor of public relations at S.I. Newhouse School of Public Communications at Syracuse University, USA.Adrienne A. Wallace is an associate professor of advertising and public relations in the School of Communications at Grand Valley State University, USA.

Innehållsförteckning

List of ContributorsEditors IntroductionPart I: Creative & StorytellingChapter 1: Examining Generative Artificial Intelligence’s Role and Influence in DEI Creative ContentRosalynn A. Vasquez, Baylor UniversityChapter 2: Ethical Frontiers: Balancing Innovation and Integrity in AI-Enhanced Public RelationsJamie Ward, University of ToledoPart II: Personalization & Targeted CommunicationChapter 3: Unpacking AI Discrimination from a DEI-Conscious PR PerspectiveMyungok Chris Yim, Loyola University ChicagoChapter 4: Artificial Intelligence and Stakeholder Engagement in Public Relations: Industry Promises, Potential Pitfalls and a Proposed Framework for a Path ForwardNathan Gilkerson, Marquette University and Rebecca Swenson, University of MinnesotaChapter 5: AI Regulation and Ethical Considerations Surrounding the Use of Artificial Intelligence in PR: The Need for Transparency and AccountabilityMarina Vujnovic, Monmouth University; Dean Kruckeberg, UNC Charlotte; Lukasz Swiatek, University of New South Wales; and Chris Galloway, Massey UniversityPart III: Media Monitoring, Influencer Relations, and Reputation ManagementChapter 6: AI-Powered Synthetic Personas: Impacting the Future of Public Relations CampaignsRegina Luttrell, Syracuse University and Carrie Welch, Syracuse UniversityChapter 7: AI-powered Enhancements in Media Relations: Exploring Potential and Ethical Considerations in Public RelationsHollin Nies, Gannon University and Liang Zhao, VansaryChapter 8: Digital Dilemmas: AI's Influence on Ethical Crisis CommunicationErika J. Schneider, Syracuse University and Courtney D. Boman, University of AlabamaPart IV: Data AnalyticsChapter 9: A Dual Perspective: A Review of Recent Research on Artificial Intelligence in Public RelationsChristopher J. McCollough, Jacksonville State UniversityChapter 10: Listening & AITravis Loof, Independent ResearcherChapter 11: Leveraging Artificial Intelligence in SEO and SEM for Public RelationsAdrienne A. Wallace, Grand Valley State UniversityPart V: Mis/DisInformation & AI + PRChapter 12: Generating AI Pasts and Futures, Doing Public Relations in the PresentDavid Gurney, Texas A&M University-Corpus Christi and Michelle Maresh-Fuehrer, Texas A&M University-Corpus ChristiChapter 13: Generative AI, Algorithms, and Ethics: A Case for Critical Digital Literacy in PRLaurence José, Grand Valley State UniversityChapter 14: Disinformation in the Era of Generative AI: Challenges, Detection Strategies, and CountermeasuresJason Davis, Syracuse UniversityGlossaryIndex