Advancements in Business for Integrating Diversity, and Sustainability

Dimitrios A. Karras received his Diploma and M.Sc. Degree in Electrical and Electronic Engineering from the National Technical University of Athens (NTUA), Greece in 1985 and the Ph. Degree in Electrical Engineering, from the NTUA, Greece in 1995, with honours. From 1990 and up to 2004 he collaborated as visiting professor and researcher with several universities and research institutes in Greece. Since 2004 he has been with the Sterea Hellas Institute of Technology, Automation Dept., Greece as associate professor in Digital Systems and Signal Processing, till 12/2018, as well as with the Hellenic Open University, Dept. Informatics as a visiting professor in Communication Systems (the latter since 2002 and up to 2010). Since 1/2019 is Associate Prof. in Digital Systems and Intelligent Systems, Signal Processing , in National & Kapodistrian University of Athens, Greece, School of Science, Dept. General. He is, also, adjunct professor with GLA University. Mathura, India and BIHER, BHARATH univ. India as well as with EPOKA and CIT universities Tirana. Moreover, he is with AICO EDV-Beratung GmbH as senior researcher as well as Director of Research and Documentation at ADIafrica N. G. O. He has published more than 80 research refereed journal papers in various areas of pattern recognition, image/signal processing and neural networks as well as in bioinformatics and more than 185 research papers in International refereed scientific Conferences. His research interests span the fields of pattern recognition and neural networks, image and signal processing, image and signal systems, biomedical systems, communications, networking and security. He has served as program committee member in many international conferences, as well as program chair and general chair in several international workshops and conferences in the fields of signal, image, communication and automation systems. He is, also, former editor in chief (2008-2016) of the International Journal in Signal and Imaging Systems Engineering (IJSISE), academic editor in the TWSJ, ISRN Communications and the Applied Mathematics Hindawi journals as well as associate editor in various scientific journals. He has been cited in more than 2560 research papers, his H/G-indices are 20/52 (Google Scholar) and his Erdos number is 5. His RG score is 32.78.Srinesh Singh Thakur is a distinguished hardware engineer with a profound expertise in FPGA and embedded systems. With a notable tenure at the Laser Research Institute of the esteemed IIS Fraunhofer in Germany, Srinesh contributed significantly to cutting-edge research in the field. Holding a Masters in Electrical Engineering from Darmstadt University of Applied Sciences, Germany, he honed his skills in the heart of technological innovation.Currently, Srinesh wears multiple hats, demonstrating his entrepreneurial prowess. He stands as the founder of Anvita Electronics Pvt. Ltd., a company at the forefront of technological advancements. Likewise, as the founder of Atya Technologies Pvt. Ltd., he continues to push boundaries in the ever-evolving tech landscape. Additionally, Srinesh serves as a co-founder of the SPAST Foundation in Hyderabad, India, demonstrating his commitment to social causes and community development. With a rich tapestry of experience and a visionary approach, Srinesh Singh Thakur is a driving force in the realms of technology and philanthropy, leaving an indelible mark on both the industry and society at large.Sai Kiran Oruganti, a seasoned academic and researcher, held the position of Assistant Professor at the Indian Institute of Technology Tirupati from 2016 to 2017. His Ph.D. work made significant strides in the domain of Zenneck Wave Power transmission across shielded metal zones, resulting in the filing of 16 patents. Following his tenure in India, Dr. Oruganti played a key role in establishing ZN Ocean Technologies in South Korea. Between 2019 and 2022, he continued his academic journey as a Full Professor at Jiangxi University of Science and Technology in China, under the Foreign Talents Program, where he continued to specialize in Zenneck Wave type Wireless Power Transfer. He also co-founded the SPAST Foundation and currently holds the position of CEO at the Technology Innovation Hub of the Indian Institute of Technology Patna.

• 1. Transforming Insurance Industry through InsurTechUmasankar M, Kavitha Desai and Padmavathy Sb2. Impact of e-Service Quality on Perceived Value, Brand Experience and Loyalty in D2C ChannelPriyansha Shami and Leena Fukey3. A Comprehensive Review on the Implementation of Social Media in Business-to-Business (B2B) MarketingN. Madhumitha, G. Nirmala, Jayasree Krishnan and Monisha4. A Cross Country Analysis of the Opportunities and Challenges in the Banking SectorAngelin S. Kiruba, Safeer Pasha M., A. Pankajam and Girish Lakhera5. A Deep Learning Based Analysis of the Human Resource Management and the Organizational PerformanceSujay Mugaloremutt Jayadeva, Harmeet Matharu, Runumoni Lahkar Das and Rajesh Deb Barman6. An Innovative Model for Financial Crisis in HR ManagementK. Guru, S. Raja, G. Jitendra and Navaneetha Krishnan Rajagopal7. Role of Strategic Management in Developing Business Organizations—A Meta-AnalysisE. Hymavathi, Kalpana Koneru, Sanjay Modi and Shubhendu Shekher Shukla8. Financial Management Procedures: a detailed Analysis of CEOS of Small and Medium-Sized BusinessesNiyati Joshi, Muhammed Shafi M. K., Rajesh Verma and Shruti Sharma9. An Extensive Survey of the Field of Interactive Digital Marketing Using a Bibliographic Network AnalysisDinesh Gabhane, A. Celina, Manish Gupta and Deepak Kaushal10. “What Fuels the Employees in Startups?”: Hybrid/Colocated/Virtual Working Environment towards EfficiencyJenifer Esther D. and Rashmi Rai11. Prediction of Customer Default in E-commerce based on Spider Monkey Optimized Scalar Random Forest AlgorithmShashi Kant Gupta, Bhadrappa Haralayya, Vikas Kumar and Iskandar Muda12. An Empirical Analysis of Critical Success Factors for E-Commerce ApplicationsMahesh Singh, Veer P. Gangwar, Vikas Kumar and Iskandar Muda13. Role of Customer Relationship Management in Marketing Decision Making: Predictive Analytics ApproachSathish A. S., Neha Jain, Somya Choubey and Priyank Kumar Singh14. Impact of Artificial Intelligence in Effective Knowledge Management: An Application of Stepwise Multiple RegressionR. Indradevi, P. Horsley Solomon, Shankar Ramamoorthy and Ity Patni15. A Study on the Performance of the Banking Industry During the COVID-19 CrisisBhadrappa Haralayya, Amit Mishra, Mahesh Singh and Iskandar Muda16. An Analysis of Commercial Bank Customers’ Intentions to Utilize Online Banking Services to Identify its Influencing ElementsVeer P. Gangwar, Mahesh Singh, Amit Mishra and Iskandar Muda17. Credit Risk Assessment in Banking Industry Using Optimization Based ML AlgorithmManoj Kumar Rao, Bhadrappa Haralayya, Amit Mishra and Iskandar Muda18. Analysis of the Integration of Digital Marketing and the Business Strategy of the OrganizationSunil Kumar Vohra, Bhadrappa Haralayya, Veer P. Gangwar and Iskandar Muda19. Green HR Techniques: A Sustainable Strategy to Boost Employee EngagementNavaneetha Krishnan Rajagopal, L. Anitha, Pooja Nagpal and G. Jitendra20. Work Satisfaction and Green HRM Mediate the Effect of Corporate Ecological Culture on Employee PerformanceB. Sakthimala and G. Deepalakshmi21. Analysis on the Impact of Mediating role of Human Capital on the HR Management PracticesBrijendra Singh Yadav, Bhadrappa Haralayya, Vikas Kumar and Iskandar Muda22. Impact of Financial Management Practices on SMEs Profitability with Moderating Role of Agency CostRaseem Abdul Khader P., Nawal Mohammed P. K., Vishnuprasad T. and P. Nissar23. Human Resource Development Equity: A Serious Awareness for BusinessesV. Vidya Chellam, S. Praveenkumar, Amit Dutt and KVB Ganesh11. Prediction of Customer Default in E-commerce based on Spider Monkey Optimized Scalar Random Forest AlgorithmShashi Kant Gupta, Bhadrappa Haralayya, Vikas Kumar and Iskandar Muda12. An Empirical Analysis of Critical Success Factors for E-Commerce ApplicationsMahesh Singh, Veer P. Gangwar, Vikas Kumar and Iskandar Muda13. Role of Customer Relationship Management in Marketing Decision Making: Predictive Analytics ApproachSathish A. S., Neha Jain, Somya Choubey and Priyank Kumar Singh14. Impact of Artificial Intelligence in Effective Knowledge Management: An Application of Stepwise Multiple RegressionR. Indradevi, P. Horsley Solomon, Shankar Ramamoorthy and Ity Patni15. A Study on the Performance of the Banking Industry During the COVID-19 CrisisBhadrappa Haralayya, Amit Mishra, Mahesh Singh and Iskandar Muda16. An Analysis of Commercial Bank Customers’ Intentions to Utilize Online Banking Services to Identify its Influencing ElementsVeer P. Gangwar, Mahesh Singh, Amit Mishra and Iskandar Muda17. Credit Risk Assessment in Banking Industry Using Optimization Based ML AlgorithmManoj Kumar Rao, Bhadrappa Haralayya, Amit Mishra and Iskandar Muda18. Analysis of the Integration of Digital Marketing and the Business Strategy of the Organization 98Sunil Kumar Vohra, Bhadrappa Haralayya, Veer P. Gangwar and Iskandar Muda19. Green HR Techniques: A Sustainable Strategy to Boost Employee EngagementNavaneetha Krishnan Rajagopal, L. Anitha, Pooja Nagpal and G. Jitendra20. Work Satisfaction and Green HRM Mediate the Effect of Corporate Ecological Culture on Employee PerformanceB. Sakthimala and G. Deepalakshmi21. Analysis on the Impact of Mediating role of Human Capital on the HR Management PracticesBrijendra Singh Yadav, Bhadrappa Haralayya, Vikas Kumar and Iskandar Muda22. Impact of Financial Management Practices on SMEs Profitability with Moderating Role of Agency CostRaseem Abdul Khader P., Nawal Mohammed P. K., Vishnuprasad T. and P. Nissar23. Human Resource Development Equity: A Serious Awareness for BusinessesV. Vidya Chellam, S. Praveenkumar, Amit Dutt and KVB Ganesh24. A Statistical Analysis of the Effect of E-Commerce in the Banking IndustryS. Praveenkumar, K. Madhavi, K. Kavita and P. Krishna Priya25. Big Data-based System Enhancement for Corporate Financial Management and Decision-MakingNaila Iqbal Qureshi, Abhay Arvind Bedekar, Ginni Nijhawan and Dinesh Chandra Pandey26. Factors Determining the Efficiency in Indian Banking Sector—An Empirical AnalysisN. Saranya Devi, R. Meenambigai, Namita Kaur,and Rupa Khanna27. Adoption of Artificial Intelligence Technology for Effective Human Resource ManagementAnchal Pathak, Priyanka Tyagi, Bhavana Sharma and Rajesh Natarajan28. Low-cost Technology Diffusion: How WhatsApp is used by Small RetailersChakshu Mehta, Naveen Nandal, Parul dhaka and Nisha Nandal29. Challenges of Green Marketing in the Indian Context 162Parul Dhaka, Naveen Nandal, Neeraj Sehgal and Aarushi Kataria30. Customer Perceived Value of Luxury Brands with a Perspective of Price Sensitivity and AestheticsRitika Malik, Swati Luthra and Naveen Nandal, Chakshu Mehta31. Marketing Approach to Boost Contemporary Businesses’ Performance 177Sunil Kumar Vohra, Manoj Kumar Rao and Manoj B Pandey32. Factors Influencing Investor’s Wealth Management Behaviour in Delhi NCR Naveen Nandal, Chakshu Mehta, Aarushi Kataria and Shevata Singhal33. Human Resource Development as a Component of Long-term HR Management Emphasizing Production EngineersAlex Khang and Anchal Pathak34. Research on Organizational Behavior and Human Resource Management’s Policy RecommendationsSunil Kumar Vohra and Anchal Pathak35. The Evolution of Human Resource Management through DigitalizationSunil Kumar Vohra and Anchal Pathak36. Traffic Management and Decision Support System Based on the Internet of ThingsAlex Khang and Shashi Kant Gupta37. Micro, Small, and Medium-sized Businesses’ Financial Management Evaluation During the COVID 19 Epidemic Prabhdeep Singh38. Green Marketing and its Impact on Supply Chain Management in Industrial MarketsAshish Kumar Pandey39. Metaverse Technology in HR and Evaluating its Impact on Balance Scorecard MetricSmita Singh, Anjali Saluja, Namrata Singh and Meenakshi Sharma40. Enhancing a Commercial Bank’s Risk Management Framework as a Prerequisite for Reducing Financial DistressG. Nirmala, R. Monisha, Amandeep Nagpal and Dinesh Chandra Pandey41. Study on the Effects of Credit Risk Management on Commercial Banks’ Financial Performance in IndiaR. Monisha, Muhammed Shafi M. K., Navdeep Singh and Shruti Sharma42. A Study of Consumer Buying Behaviour and Their Shopping Styles for Branded Apparels in NCRNaveen Nandal, Aarushi Kataria, Nisha Nandal and Anuradha43. Research on the Effect of Talent Management on Employee Attrition and Retention IntentionsSugandha Agarwal, Mahesh Singh, Sunil Kumar Vohra and Shashi Kant Gupta44. Implementation of Sustainable Human Resource Management Techniques to Encourage Employees’ Pro-environmental BehaviorPadma Mahadevan, Juliet Gladies Jayasuria, Bala V. S. C and Mukund P. Singh45. Sustainability in Organisations and the Role of Eco-friendly Human Resource Management PracticesShubhendu Shekher Shukla, Kolachina Srinivas, Lavanya L and Praveen Singh46. Investigation on Influence of Sustainable Social and Environmental Practices on Financial Behavior of Banking SectorK. Bhavana Raj, J. P. Senthil Kumar, D. Saravanan and Priti Sharma47. Influence of Globalization of SMEs on Digitalization: The Moderating Effect of Marketing and Entrepreneurial BehaviorNiyati Joshi, Padma Mahadevan, M. V. Rama Prasad and Dinesh Chandra Pandey48. Sales Promotion, Advertising and Product Appeal: Effects on Customer Impulsive Buying BehaviorAlden O. Obuyes, Rayan C. Soriano, Mark Justine P. Vicera, Rock Bryan B. Matias and Cresilda M. Bragas49. The Effect Between ServQual, Trust, and Leadership Toward Inpatient’s Satisfaction at Lawang Municipal’s CMCBambang Sugiyono Agus Purwono, Mochammad Jasin, Imanuel Teguh Harisantoso and M. Fahim Tharaba, Ali Nasith50. Stock Accuracy Analysis in Warehouse: A Daily Cycle Calculation Based on ABC MethodResista Vikaliana, Eric Hermawan, Rifan Indra Setiawan and Irwansyah51. 365 Days of Business 2 Business (B2b) Marketing Turnaround: A Fact Driven, Bullet Proof Showcase GuideRadhika Bajaj, Pankaj Pethe, Shweta Pethe and Amit Sahu52. Study of Determinants of Follow-on Round in SaaS Subsectors: Venture Capitalist’s OutlookKavita Ingale, Babasaheb Jadhav, Paridhi Singhania and Manisha Paliwal53. Sustainable and Technology-Driven Solutions for Overcoming the Impact of Energy Consumption and Pollution on Consumer’s HealthRenuka Deshmukh, Babasaheb Jadhav, Pragati Hiwarkar and Sangjukta Halder54. Study of Prospects of Pre- and Post-Pandemic Transnational Mergers and Acquisitions in IndiaBabasaheb Jadhav, Nilesh Limbore, Dhanashri Havale and Ashish Kulkarni55. Transitions and Developments in Indian Aviation Industry (2022)Ravi Phadke, Babasaheb Jadhav, Sonali Dharmadhikari and Ameya Lonkar56. Agro Tourism: An Opportunity to Doubling Farmer’s IncomeDhanashri Havale, Babasaheb Jadhav, Sphurti Birajdar and Hrishikesh Kokate57. Study of Impact of Employer Branding on Employee Attraction and Retention in the Education SectorSphurti Birajdar, Dhanashri Havale, Babasaheb Jadhav and Komal Singh58. Market Growth and the Impact of IoT: the Moderating Effect of an Entrepreneurial PerformanceV. J. Chakravarthy, Anitha Christy Angelin P., Rajalakshmi R. and K. Vimala