Business Economics introduces the theory and practice of economics for non-specialist students new to the topic. This second edition of Business Economics is designed to provide a general introduction to the discipline of business economics, covering an important part of first-year studies and beyond. The new edition retains the successful structure of the previous edition but, like any good business economics text, includes new and updated case studies and examples to reflect present-day economic global realities. Suitable for introductory-level students who are seeking a comprehensive but accessible way into the subject, Business Economics is bolstered by a host of activities, review questions and further reading, making it the ideal choice for undergraduate students and lecturers.

Produktinformation

Utgivningsdatum:2024-10-21
Mått:174 x 246 x 34 mm
Vikt:1 100 g
Format:Häftad
Språk:Engelska
Serie:360 Degree Business
Antal sidor:580
Upplaga:2
Förlag:Taylor & Francis Ltd
ISBN:9781032777139

Utforska kategorier

Mikroekonomi inom Ekonomi och Ledarskap
Entreprenörskap inom Ekonomi och Ledarskap
Internationell ekonomi inom Ekonomi och Ledarskap

Mer om författaren

Rob Dransfield helped to develop and is currently the moderator for the Financial Times Non-Executive Directors course and has authored a number of introductory and international economics books. He was previously Head of Business and Economics Education at Nottingham Trent University. He believes that the economic frameworks (institutions) that provide the scaffolding for economic, social, environmental and political decision-making will be most effective when they represent the wishes and intentions of individuals and communities. Better institutional arrangements produce better outcomes. For example, better governance arrangements involving more informed and empowered non-executive directors of companies (and not-for-profits) can enable organisations to make better decisions to the benefit of all stakeholders.

Innehållsförteckning

1.INTRODUCTION TO ECONOMICS FOR BUSINESS2.QUANTITATIVE ANALYSIS FOR ECONOMISTS3.HOW MARKETS WORK4.COSTS AND REVENUES5.DIFFERENT TYPES OF MARKET STRUCTURES6.BUSINESS STRATEGY IN AN ECONOMIC CONTEXT7.GOVERNMENT REGULATION AND COMPETITION8.WIDER ROLE OF GOVERNMENT IN THE ECONOMY9.ECONOMIC IDEAS AND POLICY10.ECONOMIC INDICATORS11.THE INTERNATIONAL ECONOMY12.THE ECONOMICS OF GLOBALISATION13.MONEY, BANKING AND FINANCE14.GOVERNMENT FISCAL POLICY15.GREEN ECONOMICS16.BUSINESS IN THE ECONOMY