The hospitality and leisure industry is continues to be reshaped by rapid and continuous digital change. Evolving guest expectations, new digital-first competitors, and emerging technologies are fundamentally transforming how organisations in the industry operate, compete, and deliver value.This fully updated second edition equips current and aspiring hospitality and tourism managers with the strategic insights and practical competencies required to succeed in this environment. It goes beyond explaining digital technologies to show managers what they must do differently - how they must think, decide, and lead in digitally transforming organisations.Bridging theory and practice, the book combines clear explanations of core digital concepts with realistic industry cases and practical guidance on the expanding roles and responsibilities of managers. Readers are placed in real-world situations where they must navigate uncertainty, competing priorities, and the challenges of digital transformation.Key features of the book include:Compelling opening case studies that place readers in realistic managerial decision-making situationsManager’s Playbooks that translate concepts into clear, actionable guidanceStrong focus on the evolving competencies required of modern hospitality and tourism leadersStrong focus on the digital capabilities required of hospitality and tourism organisationsCoverage of key digital technologies, how they work, and their practical applications across the industryRich discussion questions, reflections, and activities to support deeper learning and critical thinking Designed for advanced undergraduate and postgraduate courses in hospitality and tourism management, this book is also highly relevant for industry professionals and executive education programs seeking to strengthen digital leadership capability.Supported by comprehensive online teaching and learning resources.
