Francisco Liébana-Cabanillas is a Full Professor in the Department of Marketing and Market Research at the University of Granada, Spain. With expertise in mobile and online banking, Internet consumer behavior, and digital marketing. He has been listed among Stanford University's top 2% scientists worldwide for 2021, 2022, 2023, and 2024.Francisco Muñoz-Leiva is a Full Professor in the Department of Marketing and Market Research at the University of Granada, Spain. With expertise in Internet consumer behavior, mobile and online banking, research methodologies, and more recently, consumer neuroscience. He has been listed as Stanford University's top 2% scientists in the world in 2022, 2023, and 2024.Juan F. Prados-Castillo is a Permanent Lecturer in the Department of Marketing and Market Research at the University of Granada, Spain. His research and teaching endeavors concentrate on tourism, the digital economy, and emerging technologies, with the objective of enhancing business efficiency and evaluating consumer impact.Elena Higueras-Castillo is a Permanent Lecturer in the Department of Marketing and Market Research at the University of Granada, Spain. Her area of specialization is digital marketing. Her primary research focuses on the adoption of environmentally friendly technologies and mobile and online banking services.

• Preface. Introduction. PART I: FUNDAMENTALS AND APPLICATIONS OF BIOMETRICS. Emerging Technologies in Biometrics: Artificial Intelligence and Machine Learning. Biometrics as a Key Factor for Emergent User Experience Evaluation. Application and Development of Emotional and Attentional Tools: A Face Reading, Eye Tracking, and Electrodermal Activity Approach. Biometric Authentication Systems in Banking: Improving Security and Customer Experience while Fighting Cybercrime. Exploring the Integration of Biometric Technologies in the Macedonian Banking Sector: A Qualitative Study. PART II: CHALLENGES, COMPARISONS, AND THE FUTURE OF BIOMETRICS. Knowledge and Perception of Biometric Payments by the Polish Public. Fingerprint vs. Voice. Integration of Blockchain and Biometrics: Applications, Benefits, and Challenges in Key Sectors. Index.