Andreas Hinterhuber is Associate Professor of Marketing, Venice School of Management, Università Ca' Foscari, Venezia, Italy. Tiziano Vescovi is Full Professor of Strategic Marketing, Venice School of Management, Università Ca' Foscari, Venezia, Italy. Francesca Checchinato is Associate Professor of Marketing, Venice School of Management, Università Ca' Foscari, Venezia, Italy.

• Part 1 INTRODUCTION: 1. Introduction Managing Digital Transformation Part 2 DIGITAL TRANSFORMATION AND ORGANIZATIONAL CAPABILITIES: 2. Leading Digital Transformation: Strategies for Sustainable Growth and Competitive Advantage 3. Understanding digital transformation: A review and a research agenda 4. The three pillars of the digital transformation: improving the core, building new business models and developing digital capabilities 5. Big Data and Analytics: Opportunities and Challenges for Firm Performance Part 3 THE DIGITAL TRANSFORMATION AND BUSINESS MODEL INNOVATION: 6. Digital transformation and business models 7. Digital Transformation: Driving Innovation, Customer Engagement, and Business Model Evolution 8. From disruptively digital to proudly analog: A holistic typology of digital transformation strategies 9. Digital transformation, the Holy Grail and the disruption of business models: Interview with Michael Nilles, Chief Digital Officer, Henkel 10. The Point of View of a Digital Company 11. Advising Companies for Digital Transformation 12. L’Oréal Digital Consumer Operating System 13. Internal start-ups as driving force in the digitalization of traditional businesses: Interview with Jörg Hellwig, Chief Digital Officer, Lanxess Part 4 ARTIFICIAL INTELLIGENCE: 14. Adopting and implementing Artificial Intelligence 15. How artificial intelligence and the digital transformation change business and society – an interview with venture capitalist Vinod Khosla 16. Navigating the digital transformation: AI’S Role in redefining business processes, models, and capabilities Part 5 DIGITAL TRANSFORMATION, MARKETING AND CUSTOMER VALUE CREATION: 17. Digital transformation and consumer behavior: how the analysis of consumer data reshapes the marketing approach 18. Digital transformation and the role of customer-centric innovation 19. Unlocking Growth: Digitalization in B2B Marketing 20. Digital challenges in luxury industry 21. The Importance of Data in Transforming a Traditional Company to a Digital Thinking Company: The Case of Etro Part 6 THE DIGITAL TRANSFORMATION IN SME's - CHALLENGES AND BEST PRACTICES: 22. Digital Transformation of Manufacturing Firms: Opportunities and Challenges for SMEs 23. Crafting a legacy: how Loison uses digital transformation to innovate Italian excellence 24. Supporting pervasive digitization in Italian SMEs through an open innovation process 25. Upstream and downstream digital transformation for development CONCLUSION 26. Our road map to digital transformation

Andreas Hinterhuber is Associate Professor of Marketing, Venice School of Management, Università Ca' Foscari, Venezia, Italy. Tiziano Vescovi is Full Professor of Strategic Marketing, Venice School of Management, Università Ca' Foscari, Venezia, Italy. Francesca Checchinato is Associate Professor of Marketing, Venice School of Management, Università Ca' Foscari, Venezia, Italy.

• Part 1 INTRODUCTION: 1. Introduction Managing Digital Transformation Part 2 DIGITAL TRANSFORMATION AND ORGANIZATIONAL CAPABILITIES: 2. Leading Digital Transformation: Strategies for Sustainable Growth and Competitive Advantage 3. Understanding digital transformation: A review and a research agenda 4. The three pillars of the digital transformation: improving the core, building new business models and developing digital capabilities 5. Big Data and Analytics: Opportunities and Challenges for Firm Performance Part 3 THE DIGITAL TRANSFORMATION AND BUSINESS MODEL INNOVATION: 6. Digital transformation and business models 7. Digital Transformation: Driving Innovation, Customer Engagement, and Business Model Evolution 8. From disruptively digital to proudly analog: A holistic typology of digital transformation strategies 9. Digital transformation, the Holy Grail and the disruption of business models: Interview with Michael Nilles, Chief Digital Officer, Henkel 10. The Point of View of a Digital Company 11. Advising Companies for Digital Transformation 12. L’Oréal Digital Consumer Operating System 13. Internal start-ups as driving force in the digitalization of traditional businesses: Interview with Jörg Hellwig, Chief Digital Officer, Lanxess Part 4 ARTIFICIAL INTELLIGENCE: 14. Adopting and implementing Artificial Intelligence 15. How artificial intelligence and the digital transformation change business and society – an interview with venture capitalist Vinod Khosla 16. Navigating the digital transformation: AI’S Role in redefining business processes, models, and capabilities Part 5 DIGITAL TRANSFORMATION, MARKETING AND CUSTOMER VALUE CREATION: 17. Digital transformation and consumer behavior: how the analysis of consumer data reshapes the marketing approach 18. Digital transformation and the role of customer-centric innovation 19. Unlocking Growth: Digitalization in B2B Marketing 20. Digital challenges in luxury industry 21. The Importance of Data in Transforming a Traditional Company to a Digital Thinking Company: The Case of Etro Part 6 THE DIGITAL TRANSFORMATION IN SME's - CHALLENGES AND BEST PRACTICES: 22. Digital Transformation of Manufacturing Firms: Opportunities and Challenges for SMEs 23. Crafting a legacy: how Loison uses digital transformation to innovate Italian excellence 24. Supporting pervasive digitization in Italian SMEs through an open innovation process 25. Upstream and downstream digital transformation for development CONCLUSION 26. Our road map to digital transformation

Andreas Hinterhuber is Associate Professor of Marketing, Venice School of Management, Università Ca' Foscari, Venezia, Italy. Tiziano Vescovi is Full Professor of Strategic Marketing, Venice School of Management, Università Ca' Foscari, Venezia, Italy. Francesca Checchinato is Associate Professor of Marketing, Venice School of Management, Università Ca' Foscari, Venezia, Italy.

• Part 1 INTRODUCTION: 1. Introduction Managing Digital Transformation Part 2 DIGITAL TRANSFORMATION AND ORGANIZATIONAL CAPABILITIES: 2. Leading Digital Transformation: Strategies for Sustainable Growth and Competitive Advantage 3. Understanding digital transformation: A review and a research agenda 4. The three pillars of the digital transformation: improving the core, building new business models and developing digital capabilities 5. Big Data and Analytics: Opportunities and Challenges for Firm Performance Part 3 THE DIGITAL TRANSFORMATION AND BUSINESS MODEL INNOVATION: 6. Digital transformation and business models 7. Digital Transformation: Driving Innovation, Customer Engagement, and Business Model Evolution 8. From disruptively digital to proudly analog: A holistic typology of digital transformation strategies 9. Digital transformation, the Holy Grail and the disruption of business models: Interview with Michael Nilles, Chief Digital Officer, Henkel 10. The Point of View of a Digital Company 11. Advising Companies for Digital Transformation 12. L’Oréal Digital Consumer Operating System 13. Internal start-ups as driving force in the digitalization of traditional businesses: Interview with Jörg Hellwig, Chief Digital Officer, Lanxess Part 4 ARTIFICIAL INTELLIGENCE: 14. Adopting and implementing Artificial Intelligence 15. How artificial intelligence and the digital transformation change business and society – an interview with venture capitalist Vinod Khosla 16. Navigating the digital transformation: AI’S Role in redefining business processes, models, and capabilities Part 5 DIGITAL TRANSFORMATION, MARKETING AND CUSTOMER VALUE CREATION: 17. Digital transformation and consumer behavior: how the analysis of consumer data reshapes the marketing approach 18. Digital transformation and the role of customer-centric innovation 19. Unlocking Growth: Digitalization in B2B Marketing 20. Digital challenges in luxury industry 21. The Importance of Data in Transforming a Traditional Company to a Digital Thinking Company: The Case of Etro Part 6 THE DIGITAL TRANSFORMATION IN SME's - CHALLENGES AND BEST PRACTICES: 22. Digital Transformation of Manufacturing Firms: Opportunities and Challenges for SMEs 23. Crafting a legacy: how Loison uses digital transformation to innovate Italian excellence 24. Supporting pervasive digitization in Italian SMEs through an open innovation process 25. Upstream and downstream digital transformation for development CONCLUSION 26. Our road map to digital transformation