Andreas Hinterhuber – författare
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32 produkter
ROI of Pricing
Measuring the Impact and Making the Business Case
Av Stephan Liozu, Andreas Hinterhuber
Häftad, 2014
772 kr
Lägg i varukorg
As with executives and managers in so many other business functions, pricing specialists are being challenged more and more to substantiate the added value of their activities. Pricing is a core function of every business, and needs not only to contribute positively to short- and long-term results, …
ROI of Pricing
Measuring the Impact and Making the Business Case
Av Stephan Liozu, Andreas Hinterhuber
Inbunden, 2014
2588 kr
Lägg i varukorg
As with executives and managers in so many other business functions, pricing specialists are being challenged more and more to substantiate the added value of their activities. Pricing is a core function of every business, and needs not only to contribute positively to short- and long-term results, …
Pricing Strategy Implementation
Translating Pricing Strategy into Results
Av Stephan M. Liozu, Andreas Hinterhuber
E-bok, 2019
963 kr
Lägg i varukorg
Pricing can truly transform organizations. The impact of pricing on organizations is a result of two factors: pricing strategy development and the implementation of these strategies. Implementation is arguably the most difficult part in the pricing strategy process where even seasoned practitioners …
Pricing Strategy Implementation
Translating Pricing Strategy into Results
Av Stephan M. Liozu, Andreas Hinterhuber
E-bok, 2019
942 kr
Lägg i varukorg
Pricing can truly transform organizations. The impact of pricing on organizations is a result of two factors: pricing strategy development and the implementation of these strategies. Implementation is arguably the most difficult part in the pricing strategy process where even seasoned practitioners …
Value First, Then Price
Building Value-Based Pricing Strategies
Av Todd C. Snelgrove, Andreas Hinterhuber
E-bok, 2021
907 kr
Lägg i varukorg
Value-based pricing – pricing a product or service according to its value to the customer rather than its cost – is the most effective and profitable pricing strategy. Value First, Then Price is an innovative collection that proposes a quantitative methodology to value pricing and road-tests this …
Value First, Then Price
Building Value-Based Pricing Strategies
Av Todd C. Snelgrove, Andreas Hinterhuber
E-bok, 2021
907 kr
Lägg i varukorg
Value-based pricing – pricing a product or service according to its value to the customer rather than its cost – is the most effective and profitable pricing strategy. Value First, Then Price is an innovative collection that proposes a quantitative methodology to value pricing and road-tests this …
Digital Pricing Strategy
Capturing Value from Digital Innovations
Av Andreas Hinterhuber, Stephan M. Liozu
E-bok, 2023
838 kr
Lägg i varukorg
Digital Pricing Strategy provides a best-practice overview of how companies design, analyze, and execute digital pricing strategies. Bringing together insights from academic and professional experts globally, the text covers essential areas of the value and pricing of data, platform pricing, …
Digital Pricing Strategy
Capturing Value from Digital Innovations
Av Andreas Hinterhuber, Stephan M. Liozu
E-bok, 2023
838 kr
Lägg i varukorg
Digital Pricing Strategy provides a best-practice overview of how companies design, analyze, and execute digital pricing strategies. Bringing together insights from academic and professional experts globally, the text covers essential areas of the value and pricing of data, platform pricing, …
Value First, Then Price
Building Value-Based Pricing Strategies
Av Andreas Hinterhuber, Todd C. Snelgrove
Häftad, 2021
787 kr
Lägg i varukorg
Value-based pricing – pricing a product or service according to its value to the customer rather than its cost – is the most effective and profitable pricing strategy. Value First, Then Price is an innovative collection that proposes a quantitative methodology to value pricing and road-tests this …
Value First, Then Price
Building Value-Based Pricing Strategies
Av Andreas Hinterhuber, Todd C. Snelgrove
Inbunden, 2021
2633 kr
Lägg i varukorg
Value-based pricing – pricing a product or service according to its value to the customer rather than its cost – is the most effective and profitable pricing strategy. Value First, Then Price is an innovative collection that proposes a quantitative methodology to value pricing and road-tests this …
Digital Pricing Strategy
Capturing Value from Digital Innovations
Av Stephan M. Liozu, Andreas Hinterhuber
Inbunden, 2023
2588 kr
Lägg i varukorg
Digital Pricing Strategy provides a best-practice overview of how companies design, analyze, and execute digital pricing strategies. Bringing together insights from academic and professional experts globally, the text covers essential areas of the value and pricing of data, platform pricing, …
Digital Pricing Strategy
Capturing Value from Digital Innovations
Av Stephan M. Liozu, Andreas Hinterhuber
Häftad, 2023
712 kr
Lägg i varukorg
Digital Pricing Strategy provides a best-practice overview of how companies design, analyze, and execute digital pricing strategies. Bringing together insights from academic and professional experts globally, the text covers essential areas of the value and pricing of data, platform pricing, …
Managing Digital Transformation
Understanding the Strategic Process
Av Andreas Hinterhuber, Tiziano Vescovi m. fl.
Häftad, 2025
757 kr
Lägg i varukorg
Digital transformation is inevitable. The eras of ‘if and when’ are over and the urgent question of how to best lead, manage and navigate this process is upon us. Now in its second edition, Managing Digital Transformation brings together scientifically grounded insights into the design and …
Managing Digital Transformation
Understanding the Strategic Process
Av Andreas Hinterhuber, Tiziano Vescovi m. fl.
Inbunden, 2025
2588 kr
Lägg i varukorg
Digital transformation is inevitable. The eras of ‘if and when’ are over and the urgent question of how to best lead, manage and navigate this process is upon us. Now in its second edition, Managing Digital Transformation brings together scientifically grounded insights into the design and …
Elgar Encyclopedia of Pricing
Inbunden, 2024
3628 kr
Lägg i varukorg
The Elgar Encyclopedia of Pricing presents a holistic view of cutting-edge topics, practical insights, and global perspectives on pricing. In-depth entries cover everything from behavioral pricing and artificial intelligence to sustainability pricing strategies and dynamic online pricing.This …
Elgar Encyclopedia of Pricing
E-bok, 2024
907 kr
Lägg i varukorg
The Elgar Encyclopedia of Pricing presents a holistic view of cutting-edge topics, practical insights, and global perspectives on pricing. In-depth entries cover everything from behavioral pricing and artificial intelligence to sustainability pricing strategies and dynamic online pricing. This …
Managing Digital Transformation
Understanding the Strategic Process
Av Francesca Checchinato, Tiziano Vescovi m. fl.
E-bok, 2025
892 kr
Lägg i varukorg
Digital transformation is inevitable. The eras of 'if and when' are over and the urgent question of how to best lead, manage and navigate this process is upon us. Now in its second edition, Managing Digital Transformation brings together scientifically grounded insights into the design and …
Managing Digital Transformation
Understanding the Strategic Process
Av Francesca Checchinato, Tiziano Vescovi m. fl.
E-bok, 2025
873 kr
Lägg i varukorg
Digital transformation is inevitable. The eras of 'if and when' are over and the urgent question of how to best lead, manage and navigate this process is upon us. Now in its second edition, Managing Digital Transformation brings together scientifically grounded insights into the design and …
ROI of Pricing
Measuring the Impact and Making the Business Case
Av Andreas Hinterhuber, Stephan Liozu
E-bok, 2014
890 kr
Lägg i varukorg
As with executives and managers in so many other business functions, pricing specialists are being challenged more and more to substantiate the added value of their activities. Pricing is a core function of every business, and needs not only to contribute positively to short- and long-term results, …
ROI of Pricing
Measuring the Impact and Making the Business Case
Av Andreas Hinterhuber, Stephan Liozu
E-bok, 2014
881 kr
Lägg i varukorg
As with executives and managers in so many other business functions, pricing specialists are being challenged more and more to substantiate the added value of their activities. Pricing is a core function of every business, and needs not only to contribute positively to short- and long-term results, …
Pricing Strategy Implementation
Translating Pricing Strategy into Results
Av Andreas Hinterhuber, Stephan M. Liozu
Inbunden, 2019
2588 kr
Lägg i varukorg
Pricing can truly transform organizations. The impact of pricing on organizations is a result of two factors: pricing strategy development and the implementation of these strategies. Implementation is arguably the most difficult part in the pricing strategy process where even seasoned practitioners …
Pricing Strategy Implementation
Translating Pricing Strategy into Results
Av Andreas Hinterhuber, Stephan M. Liozu
Häftad, 2019
817 kr
Lägg i varukorg
Pricing can truly transform organizations. The impact of pricing on organizations is a result of two factors: pricing strategy development and the implementation of these strategies. Implementation is arguably the most difficult part in the pricing strategy process where even seasoned practitioners …
Innovation in Pricing
Contemporary Theories and Best Practices
Av Andreas Hinterhuber, Stephan Liozu
Inbunden, 2017
3158 kr
Lägg i varukorg
Pricing has a substantial and immediate impact on profitability. Most companies, however, still use costs or competition as their main basis for setting prices. Product or business model innovation has a high priority for many companies, yet innovation in pricing received scant attention until the …
Innovation in Pricing
Contemporary Theories and Best Practices
Av Andreas Hinterhuber, Stephan Liozu
Häftad, 2017
1058 kr
Lägg i varukorg
Pricing has a substantial and immediate impact on profitability. Most companies, however, still use costs or competition as their main basis for setting prices. Product or business model innovation has a high priority for many companies, yet innovation in pricing received scant attention until the …
Pricing and the Sales Force
Av Andreas Hinterhuber, Stephan Liozu
Inbunden, 2015
2588 kr
Lägg i varukorg
Pricing and the Sales Force is the first book to link pricing strategy and the sales force together. Pricing strategy is now well established as an important means of driving profits for many organizations. Countless companies are now mastering price-setting. But what about "price-getting" – …
Pricing and the Sales Force
Av Andreas Hinterhuber, Stephan Liozu
Häftad, 2015
892 kr
Lägg i varukorg
Pricing and the Sales Force is the first book to link pricing strategy and the sales force together. Pricing strategy is now well established as an important means of driving profits for many organizations. Countless companies are now mastering price-setting. But what about "price-getting" – …
Pricing and the Sales Force
Av Stephan Liozu, Andreas Hinterhuber
E-bok, 2015
945 kr
Lägg i varukorg
Pricing and the Sales Force is the first book to link pricing strategy and the sales force together. Pricing strategy is now well established as an important means of driving profits for many organizations. Countless companies are now mastering price-setting. But what about "price-getting" – …
Pricing and the Sales Force
Av Stephan Liozu, Andreas Hinterhuber
E-bok, 2015
945 kr
Lägg i varukorg
Pricing and the Sales Force is the first book to link pricing strategy and the sales force together. Pricing strategy is now well established as an important means of driving profits for many organizations. Countless companies are now mastering price-setting. But what about "price-getting" – …
Innovation in Pricing
Contemporary Theories and Best Practices
Av Andreas Hinterhuber, Stephan Liozu
E-bok, 2017
1221 kr
Lägg i varukorg
Pricing has a substantial and immediate impact on profitability. Most companies, however, still use costs or competition as their main basis for setting prices. Product or business model innovation has a high priority for many companies, yet innovation in pricing received scant attention until the …
Innovation in Pricing
Contemporary Theories and Best Practices
Av Andreas Hinterhuber, Stephan Liozu
E-bok, 2017
1248 kr
Lägg i varukorg
Pricing has a substantial and immediate impact on profitability. Most companies, however, still use costs or competition as their main basis for setting prices. Product or business model innovation has a high priority for many companies, yet innovation in pricing received scant attention until the …
