Ksenia Kirillova is an Associate Professor of Hospitality Marketing and Vice-Head for research at Institut Lyfe (ex-Institut Paul Bocuse) in France. Ksenia is the author of over 50 publications in leading tourism and hospitality academic journals in the domains of consumer experiences, with the special focus on transformative intra-personal changes. Prior to the academic career, Ksenia enjoyed nine years in the high-end food and beverage sector.Henri Kuokkanen is an Associate Professor at Institut Lyfe (ex-Institut Paul Bocuse), France, with expertise in corporate social responsibility (CSR), ethical consumption experience, and revenue management. His industry background includes treasury and business control management in the global telecoms industry; he has also been a partner in a consulting business focused on transforming CSR into a strategic tool to instigate stakeholder benefits.Xinran Lehto is a Professor in the White Lodging-J.W. Marriott, Jr. School of Hospitality and Tourism Management (HTM) at Purdue University, USA. Dr Lehto’s areas of expertise lie in experience design, management, and marketing in tourism and hospitality. Her research focuses on delivering optimal experiences and services that enhance consumer well-being. Dr Lehto views the well-being of travelers and communities as the foundation for all tourism marketing and planning strategies. She considers the design of wellness-centered tourism as both a social responsibility and a strategic advantage for destinations and hospitality businesses.

• '1. Transformation and Transformative Experiences in Hospitality: Introducing the Basics. Part 1. Personal Transformation: The Individual Journey in Hotels. 2. Hotel for Holistic Health and Wellness Paradigms: Futuristic Approaches to Holistic Health, Integrating Physical, Mental, and Spiritual Well-being. 3. Hotel for Consciousness Expansion: Focusing on Consciousness Expansion and Personal Growth. 4. Hotel as Space for Competency Building- Designing Spaces that Stimulate Creativity, Learning, and Skill Development. Part 2. Social Transformation: The Communal Journey in Hotels. 5. Global-Local Interplay: Hospitality as a Catalyst for Social Transformation. 6. Cultural Continuity Through Hospitality: Redefining Hotels as Living Heritage Anchors. 7. Human-Centric Hospitality: Co-Living and Co-Creation through Culinary Transformation. Part 3. Sustainability Transformation: The New Role of the Hotel. 8. The Environmental Crises of Our Time and the Hotel Industry. 9. Socially and Environmentally Regenerative Practices. 10. Beyond ESG: The Transformed Purpose of Hotels. 11. Conclusion: Transitioning to Hospitality Without Borders.

Ksenia Kirillova is an Associate Professor of Hospitality Marketing and Vice-Head for research at Institut Lyfe (ex-Institut Paul Bocuse) in France. Ksenia is the author of over 50 publications in leading tourism and hospitality academic journals in the domains of consumer experiences, with the special focus on transformative intra-personal changes. Prior to the academic career, Ksenia enjoyed nine years in the high-end food and beverage sector.Henri Kuokkanen is an Associate Professor at Institut Lyfe (ex-Institut Paul Bocuse), France, with expertise in corporate social responsibility (CSR), ethical consumption experience, and revenue management. His industry background includes treasury and business control management in the global telecoms industry; he has also been a partner in a consulting business focused on transforming CSR into a strategic tool to instigate stakeholder benefits.Xinran Lehto is a Professor in the White Lodging-J.W. Marriott, Jr. School of Hospitality and Tourism Management (HTM) at Purdue University, USA. Dr Lehto’s areas of expertise lie in experience design, management, and marketing in tourism and hospitality. Her research focuses on delivering optimal experiences and services that enhance consumer well-being. Dr Lehto views the well-being of travelers and communities as the foundation for all tourism marketing and planning strategies. She considers the design of wellness-centered tourism as both a social responsibility and a strategic advantage for destinations and hospitality businesses.

• '1. Transformation and Transformative Experiences in Hospitality: Introducing the Basics. Part 1. Personal Transformation: The Individual Journey in Hotels. 2. Hotel for Holistic Health and Wellness Paradigms: Futuristic Approaches to Holistic Health, Integrating Physical, Mental, and Spiritual Well-being. 3. Hotel for Consciousness Expansion: Focusing on Consciousness Expansion and Personal Growth. 4. Hotel as Space for Competency Building- Designing Spaces that Stimulate Creativity, Learning, and Skill Development. Part 2. Social Transformation: The Communal Journey in Hotels. 5. Global-Local Interplay: Hospitality as a Catalyst for Social Transformation. 6. Cultural Continuity Through Hospitality: Redefining Hotels as Living Heritage Anchors. 7. Human-Centric Hospitality: Co-Living and Co-Creation through Culinary Transformation. Part 3. Sustainability Transformation: The New Role of the Hotel. 8. The Environmental Crises of Our Time and the Hotel Industry. 9. Socially and Environmentally Regenerative Practices. 10. Beyond ESG: The Transformed Purpose of Hotels. 11. Conclusion: Transitioning to Hospitality Without Borders.