Prashant Chaudhary (PhD) is currently working as associate professor at Dr. Vishwanath Karad MIT World Peace University, Pune, India. He previously worked with the Symbiosis Skills and Professional University (SSPU) and other leading institutions. He has also worked with several MNCs in different positions and capacities.

• List of Figures. List of Tables. Preface. Acknowledgements 1. Selling: Fundamentals and Modern Practices 2. Selling Process: Journey towards Closing the Deal 3. Fundamental Concepts, Types and Conceptual Instruments of Negotiation 4. Styles, Strategies and Tactics of Negotiation 5. Negotiation Process – Journey towards Agreement, Consensus and Collaboration 6. Dealing with ‘Difficult’ People and Situations. Index.

Prashant Chaudhary (PhD) is currently working as associate professor at Dr. Vishwanath Karad MIT World Peace University, Pune, India. He previously worked with the Symbiosis Skills and Professional University (SSPU) and other leading institutions. He has also worked with several MNCs in different positions and capacities.

• List of Figures. List of Tables. Preface. Acknowledgements 1. Selling: Fundamentals and Modern Practices 2. Selling Process: Journey towards Closing the Deal 3. Fundamental Concepts, Types and Conceptual Instruments of Negotiation 4. Styles, Strategies and Tactics of Negotiation 5. Negotiation Process – Journey towards Agreement, Consensus and Collaboration 6. Dealing with ‘Difficult’ People and Situations. Index.

Prashant Chaudhary (PhD) is currently working as associate professor at Dr. Vishwanath Karad MIT World Peace University, Pune, India. He previously worked with the Symbiosis Skills and Professional University (SSPU) and other leading institutions. He has also worked with several MNCs in different positions and capacities.

• List of Figures. List of Tables. Preface. Acknowledgements 1. Selling: Fundamentals and Modern Practices 2. Selling Process: Journey towards Closing the Deal 3. Fundamental Concepts, Types and Conceptual Instruments of Negotiation 4. Styles, Strategies and Tactics of Negotiation 5. Negotiation Process – Journey towards Agreement, Consensus and Collaboration 6. Dealing with ‘Difficult’ People and Situations. Index.