Neil West is a former Apple veteran who spent sixteen years at the centre of the company's digital revolution. As Apple’s head of music in Europe, he helped grow iTunes into the world’s largest music retailer. He then ran all of Apple services for southern Europe, overseeing App Store, Apple Music, Apple TV+, Fitness+, Apple Books and more. It Just Works is his first book.

This book suggests that the secret of Apple's success is hiding in plain sight: it is the relentless pursuit of simplicity. Perhaps it says something about most of the world's other large corporations that, while they yearn to replicate the end result, they find it altogether impossible to replicate the means

Neil West is a former Apple veteran who spent sixteen years at the centre of the company's digital revolution. As Apple’s head of music in Europe, he helped grow iTunes into the world’s largest music retailer. He then ran all of Apple services for southern Europe, overseeing App Store, Apple Music, Apple TV+, Fitness+, Apple Books and more. It Just Works is his first book.

This book suggests that the secret of Apple's success is hiding in plain sight: it is the relentless pursuit of simplicity. Perhaps it says something about most of the world's other large corporations that, while they yearn to replicate the end result, they find it altogether impossible to replicate the means

Neil West is a former Apple veteran who spent sixteen years at the centre of the company's digital revolution. As Apple’s head of music in Europe, he helped grow iTunes into the world’s largest music retailer. He then ran all of Apple services for southern Europe, overseeing App Store, Apple Music, Apple TV+, Fitness+, Apple Books and more. It Just Works is his first book.

This book suggests that the secret of Apple's success is hiding in plain sight: it is the relentless pursuit of simplicity. Perhaps it says something about most of the world's other large corporations that, while they yearn to replicate the end result, they find it altogether impossible to replicate the means