Global Business

Past, Present and Future

AvMark Casson

Inbunden, Engelska, 2023

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Beskrivning

This fascinating book examines international business and multinational enterprise as part of a bigger picture, considering the importance of two main components: space and time. Summarising the past five years, Mark Casson reviews the changing role of multinational enterprises within the global economy and how leading firms have generated profitability and growth not only from innovations in technology and marketing, but also by exploiting legal loopholes in tax and regulatory systems. This book examines the evolution of international business activity since the Middle Ages and analyses current trends within this long-term perspective. By seeking out low-cost sources of labour, international businesses have stimulated growth in developing countries but created industrial wastelands in mature economies. Global Business proposes an integrated social scientific approach to analysing the economic, social and political consequences of these continuing trends in the international business system. With a wide-ranging review of the latest thinking in the field, this book identifies promising research avenues and agendas for the future and will be an invaluable resource for students and scholars of business management and economic finance. Its practical guidance will also benefit policymakers and practitioners with a focus on business development.

Produktinformation

Utgivningsdatum:2023-09-29
Mått:156 x 234 x undefined mm
Format:Inbunden
Språk:Engelska
Förlag:Edward Elgar Publishing Ltd
ISBN:9781035308033

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Mer om författaren

Mark Casson, Professor of Economics and Director, Centre for Economic Institutions and Business History, University of Reading, UK

Recensioner i media

‘Mark Casson remains the leading intellectual in international business research. Written in plain language, compellingly argued and charting a new path to think about international business, Casson’s book on Global Business is not for aficionados of mundane echo chambers, but for those who want to change the status quo.’

Innehållsförteckning

Contents: Introduction PART I POLICY ISSUES FOR THE FUTURE 1. International business in an age of political turbulence 2. Crises in international business: a new perspective 3. International rivalry and global business leadership: an historical perspective 4. Multinational enterprises and international cartels: the strategic implications of de-globalisation With Peter J. Buckley PART II THE PRESENT AGENDA: INNOVATIONS IN RESEARCH METHODS 5. The internalisation theory of the multinational enterprise: past, present and future With Peter J. Buckley 6. The theory of international business: the role of economic models 7. Complexity in international business: the implications for theory With Yutong Li. Appendix: case study of the measurement of structural complexity in a simple IB model 8. The geometry of international business PART III PRESENT CHALLENGES: INTEGRATING STRATEGY AND MANAGEMENT 9. Decision making in international business With Peter J. Buckley 10. Extending internalisation theory: integrating international business strategy with international management 11. Organizational innovation in the multinational enterprise: internalization theory and business history With Geoffrey Jones and Teresa Lopes 12. The making of global business in long-run perspective 13. The role of time in international business: an historical perspective With Teresa da Silva Lopes Index