Handbook of Tourism and Consumer Behavior

Edited by Danni Zheng, Associate Professor of Tourism, Department of Tourism, Fudan University, China, Metin Kozak, Professor of Marketing, School of Communication, Kadir Has University, Turkey and Jun Wen, Associate Professor of Tourism, Faculty of Hospitality and Tourism Management, Macau University of Science and Technology, Macau SAR, China

‘This publication represents a timely contribution to the field, authored by researchers from diverse disciplinary and cultural perspectives. It nicely integrates emerging topics and critical elements such as technology, social media, and sustainability, that shape consumer decision-making and behaviors. This book stands as an insightful resource for both academics and industry professionals.’

• ContentsForeword xvJigang BaoIntroduction to the Handbook of Tourism and Consumer Behavior 1Danni Zheng, Metin Kozak, and Jun WenPART I CONSUMER BEHAVIOR IN TOURISM: THEORIES,SCOPE, AND DEVELOPMENT1 Digital nomads: redefining tourism success or complicating destinationchallenges 12Anubha, Sarah Hussain, Priyakrushna Mohanty, and Mahender ReddyGavinolla2 Industry 4.0 in tourism and cultural heritage and impacts on tourist behavior 21Fatih Varol, Eren Yalcin, Gamze Temizel, and Merve .ksüzPART II RETHINKING TRAVEL BEHAVIOR AFTER COVID-193 Comparing tourist travel behaviour in crises and post-crises 39María del Pilar Pascual-Fraile, Pilar Talón-Ballestero, and TeresaVillacé-Molinero4 The role of destination, pandemic prevention, and personalcharacteristics in post-pandemic outbound travel 52Yuanyuan Shi, Danni Zheng, and Jiamin Chen5 Potential of spiritual tourism in providing healing and well-being in thepost-COVID era 67Jinyuan Xia, Salmi Mohd Isa, and Changchun Jiang6 Re-tourism: changes of tourism in the post-pandemic era 83Darius Liutikas, Gintarė Pociūtė-Sereikienė, Viktorija Baranauskienė, andEdis KriaučiūnasPART III EMERGING TOURISM EXPERIENCES, NICHE MARKETS,AND TRAVEL BEHAVIOR7 Gender differences in esports events, tourism experiences, andbehaviors among Gen Z 100Cenying Huang and Danni Zheng8 Behavior intention of low-altitude flight tourists based on the TAM-IDT model 114Yang Guo, Yu Wang, and Yue Lin9 Competitiveness of traditional Chinese medicine in health tourism 126Lin Wei, Sha Sha, Long Xin, and Deng JihangPART IV TOURISTS’ REACTIONS TO TECHNOLOGY-ENABLED SERVICES10 Consumer behaviour in tourism and hospitality after service robots 145Ahu Yazıcı-Ayyıldız, Muhammed Baykal, and Erdogan Koc11 Consumer-perceived ethical issues of service robots in tourism and hospitality 156Boyu Lin and Woojin Lee12 Would you embrace virtual reality tourism? The effect of experience quality 168Danping Liu, Hedan Fang, Shaohua Yang, Shaobo Mou, and Tingting Zhu13 Differences in servicescape perceptions between customers of differentnationalities 180Canan Aydin and Osman Nuri ÖzdoğanPART V SOCIAL MEDIA AND DECISION MAKING IN TOURISM14 Power and the visual consumption of tourist place in the digital age 193Mohan Li15 Factors affecting online hotel bookings in Singapore 204Kuan-Huei Lee, Chloe S. L. Ang, Joyce Y. N. Chua, Kennis Y. L. Ong, TerynY. L. Lee and Samuel K. W. Loo16 Driving force of well-being and tourism memory on eWOM behavior 223Yedan Fan, Salmi Mohd Isa and Shaohua Yang17 Social media and decision-making in tourism 236Lebogang Matholwane MatholePART VI RESPONSIBLE AND SUSTAINABLE TRAVEL BEHAVIOR:BARRIERS AND IMPLICATIONS18 Young adults and sustainable travel: on values, social networks andtransport systems 246Nanna Brunnstrøm Jensen, Martin Trandberg Jensen and Anette Therkelsen19 Barriers to gender-based pro-environmental travel behavior 260Vorakarn Chalermchaikit and Metin Kozak20 Sustainable travel behaviour in tourism development 275Huu Nghia LeIndex 291