Understanding Social Influence

In a world where social influence is a pervasive feature of everyday life, this book presents a timely analysis of the current key research in the field. Robyn L. Brouer examines both intra- and interpersonal, as well as intra- and intergroup, processes in order to identify the methods and impacts of social influence on society.Multidisciplinary in scope, the book analyses a wide range of topics including the effectiveness of social influence, the role of status and stereotypes, and its impact on the workplace. Chapters outline the historical foundations of social influence, demonstrating the importance of persuasion and impression management in maintaining social power. Detailing exciting growth areas, the book presents a compelling vision of directions for future scholarship.Understanding Social Influence is a vital resource for scholars and students of psychology, business management and marketing, sociology, political science and anthropology. Business and psychology practitioners interested in how social influence affects work life, purchasing habits and health will also greatly benefit from this book’s important insights.