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    1. Ekonomi och Ledarskap
    2. Företagsekonomi
    3. Entreprenörskap

    Cases on Entrepreneurship in the Asia-Pacific

    AvAngathevar Baskaran,VGR Chandran Govindaraju

    Inbunden, Engelska, 2026

    Del i serien Elgar Cases in Entrepreneurship

    2 175 kr

    Beställningsvara. Skickas inom 5-8 vardagar. Fri frakt över 249 kr.

    Beskrivning

    This casebook explores the dynamic world of entrepreneurship in the Asia-Pacific through diverse, real-world case studies. Drawing on examples ranging from a tech incubator to a family-run export business, contributors illustrate how entrepreneurs navigate local customs, scarce resources, evolving regulations and rapid technological shifts. By outlining both successful pivots and hard-won lessons, this book provides crucial insights into how entrepreneurial ventures thrive in one of the world’s most vibrant economic regions.Key Features:Explores Asia-centric models of entrepreneurshipPresents case studies that span a range of countries, sectors and socio-economic contextsShowcases the impact of individual passion, community networks and institutional support on creating unique business modelsLinks personal entrepreneurial journeys to broader institutional, cultural and market dynamics, highlighting practical strategies for overcoming common hurdles including market entry and funding gapsWith structured teaching notes and accessible case studies that demonstrate entrepreneurial concepts in action, this book is an essential resource for scholars, students and educators in the fields of entrepreneurship, innovation, business and Asia-Pacific studies. Policymakers and practitioners in development agencies will also benefit from the book’s insights into structural enablers and barriers across different economies.

    Produktinformation

    • Utgivningsdatum:2026-06-05
    • Mått:169 x 244 x undefined mm
    • Format:Inbunden
    • Språk:Engelska
    • Serie:Elgar Cases in Entrepreneurship
    • Förlag:Edward Elgar Publishing Ltd
    • ISBN:9781035328383

    Utforska kategorier

    • Entreprenörskap inom Ekonomi och Ledarskap

    Mer om författaren

    Edited by Angathevar Baskaran, Professor of Innovation and Entrepreneurship, VGR Chandran Govindaraju, Professor of Industrial Development and Sonia Kumari Selvarajan, Senior Lecturer, Faculty of Business and Economics, Universiti Malaya, Malaysia

    Recensioner i media

    ‘This is a fascinating and rare collection of twenty case studies explaining how different types of entrepreneurship contribute to business performance and innovation, economic development, sustainability, and social transformation in Asia Pacific. The cases are diverse and context-specific but offer both theoretical and practical implications.’

    Innehållsförteckning

    • ContentsPreface xiiIntroduction: cases of entrepreneurship in the Asia-Pacific 1Angathevar Baskaran, VGR Chandran Govindaraju and Sonia KumariSelvarajan1 Hong Kong: Professor Tang and SenseTime: navigating theentrepreneurial journey as an academic 12Julian Seng and Olivia Yijian Liu2 Thailand: academic entrepreneurship in Thammasat University 24Wesley L. Harris and Jarunee Wonglimpiyarat3 Pakistan: Government Innovation Lab in driving socio-economicchange 36Madiha Shafique Dar4 Australia: Maxton Fox – digital transformation and productstewardship 53Dilupa Nakandala and Inu Rana5 China: TIMEMORE’s journey of product innovation in coffeeappliances 66Mingfeng Tang, Chuanyue Liu and Yakung Zhang6 India: Hero Cycles Ltd: journey of the bicycle manufacturer fromLudhiana 82Swati Mehta7 Pakistan: Z Pharma’s journey from vision to reality 96Muhammad Shujaat Mubarik and Rehan Muzamil Butt8 Singapore: digitally delivered: how Ninja Van used AI and automationto reinvent logistics in Southeast Asia 117Angathevar Baskaran, Yew Jia Ling and Sharifah Muhairah Shahabudin9 India: from classroom to cloud – the rise and decline of Byju’s inIndia’s EdTech revolution 133Rituparna Kaushik10 Vietnam: NTQ Solution’s cyber entrepreneurship success story 149Phuong Thi Hoai Nguyen and Anh The Khue11 South Korea digital transformation in hospitality: a case study ofYanolja Co., Ltd. 159S. Sarpaneswaran, Faten Amirah Binti Mohd A’rifinAngathevar Baskaran12 Sri Lanka: THURU – championing green entrepreneurship 176Dehiwalage Anne Sharmini Perera13 China: community-centred social eEntrepreneurship of GEO+ 186Li Hong Wei and Sonia Kumari Selvarajan14 Japan: farming, hunting, innovating: how Ino-P Inc. redefines socialenterprise in rural Japan 197Kanako Sakimura and Michiko Iizuka15 Brunei: Veena Hijab & Couture and VHC Company – womenentrepreneurs in navigating environmental challenges 216Lukman Raimi and Annie Dayani Ahad Abdullah16 Indonesia: CV Baru Berkah Lampung: the journey of a resilient femaleentrepreneur 230Munjiati Munawarohand Romi Bhakti Hartarto17 Cambodia: Chy Sila: serial entrepreneur’s strategies in managingglobalization, professionalization, and diversification 237Michiel Verver, Maud van Merriënboer, Chy Sila and Heidi Dahles18 Malaysia: building an entrepreneurial empire – the journey ofMR.D.I.Y. 251Sonia Kumari Selvarajan and Wan Mohamad Sanusi Bin Wan Jusoh19 Bangladesh: Bashundhara Group – balancing business success andsocial responsibility in Bangladesh 264A.S.M. Shamem and Muhammad Mehedi Masud20 Myanmar: Moe Pyan – from local family restaurant to global foodinnovation 281Mie Mie Kyaw, Angathevar Baskaran and Sonia Kumari SelvarajanConclusion: postscript: insights from the cases of entrepreneurship in Asia-Pacific – reflections and future directions 294Angathevar Baskaran, VGR Chandran Govindaraju and Sonia KumariSelvarajan