• Nyhet

Cases on Entrepreneurship and Artificial Intelligence

AvRobin Bell,Scott Andrews

Inbunden, Engelska, 2026

Del i serien Elgar Cases in Entrepreneurship

1 780 kr

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Beskrivning

This timely book presents case studies chosen to showcase the transformative potential of AI in entrepreneurship. It explores key opportunities and challenges introduced by this emerging technology, alongside essential ethical and governance considerations. Providing ready-to-use teaching tools and discussion questions, the cases highlight how AI can be used responsibly to enhance entrepreneurial practices, processes and business models.Key Features:Draws on case studies from four continents, establishing diverse cultural and market insightsCritically examines the moral dilemmas, regulatory considerations and ethical uses of AI in businessDemonstrates how AI can be used to effectively manage employees and organisations, including positions, duties and structural frameworksHighlights the role of AI in reducing entry barriers, enhancing productivity, accelerating decision-making and fostering innovationCases on Entrepreneurship and Artificial Intelligence is an essential read for scholars and students of business, innovation and technology. Entrepreneurs will similarly benefit from its insights into how AI can enhance business and facilitate competitive advantage.

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