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    1. Ekonomi och Ledarskap
    2. Företagsekonomi
    3. Entreprenörskap

    Cases on Entrepreneurship and Artificial Intelligence

    AvRobin Bell,Scott Andrews

    Inbunden, Engelska, 2026

    Del i serien Elgar Cases in Entrepreneurship

    1 830 kr

    Beställningsvara. Skickas inom 5-8 vardagar. Fri frakt över 249 kr.

    Beskrivning

    This timely book presents case studies chosen to showcase the transformative potential of AI in entrepreneurship. It explores key opportunities and challenges introduced by this emerging technology, alongside essential ethical and governance considerations. Providing ready-to-use teaching tools and discussion questions, the cases highlight how AI can be used responsibly to enhance entrepreneurial practices, processes and business models.Key Features:Draws on case studies from four continents, establishing diverse cultural and market insightsCritically examines the moral dilemmas, regulatory considerations and ethical uses of AI in businessDemonstrates how AI can be used to effectively manage employees and organisations, including positions, duties and structural frameworksHighlights the role of AI in reducing entry barriers, enhancing productivity, accelerating decision-making and fostering innovationCases on Entrepreneurship and Artificial Intelligence is an essential read for scholars and students of business, innovation and technology. Entrepreneurs will similarly benefit from its insights into how AI can enhance business and facilitate competitive advantage.

    Produktinformation

    • Utgivningsdatum:2026-05-12
    • Mått:138 x 216 x undefined mm
    • Format:Inbunden
    • Språk:Engelska
    • Serie:Elgar Cases in Entrepreneurship
    • Förlag:Edward Elgar Publishing Ltd
    • ISBN:9781035347834

    Utforska kategorier

    • Entreprenörskap inom Ekonomi och Ledarskap
    • Artificiell intelligens inom Data och IT

    Mer om författaren

    Edited by Robin Bell, Ph.D., Professor of Entrepreneurship and Scott Andrews, Ph.D., Head of Worcester Business School, Worcester Business School, University of Worcester, UK

    Recensioner i media

    ‘Cases on Entrepreneurship and Artificial Intelligence is a powerful, practice-rich, timely, and much-needed guide. Its vivid, global cases demystify AI for entrepreneurs and educators, showing how it reshapes opportunity, risk, and ethics in venture creation, and will spark critical, imaginative classroom conversations for years to come.’

    Innehållsförteckning

    • ContentsForeword xviiIntroduction 11 Entrepreneurship and artificial intelligence 2Robin Bell and Scott AndrewsPART I APPLICATION AND IMPLICATIONS OFARTIFICIAL INTELLIGENCE IN ENTREPRENEURSHIP2 Keyboard Co.: AI enabling expressive digitalcommunications 10Robin Bell3 Alibaba.com: running ahead and leaving the rest behind 24Joachim Timlon4 LC Waikiki’s AI-powered personalization journey:balancing open innovation 31Kutay Güneştepe and Deniz Tunçalp5 Arthur Technologies: AI-driven virtual realitycollaboration in Brazil 50Evaristo Doria and Christoph Fleischmann6 ND Construction Limited: the impact of artificialintelligence on project management and the projectmanagement lifecycle in Nigeria 68Vessela Warren, Eseoghene Barbara Fakoya-Smith and Robin BellPART II BARRIERS, CHALLENGES, ANDOPPORTUNITIES OF IMPLEMENTINGARTIFICIAL INTELLIGENCE WITHINENTREPRENEURSHIP7 NextTel: generative artificial intelligence drivendigital transformation in requirements engineering 90Thorsten Schrameyer8 Miele & Cie. KG: leveraging generative artificialintelligence in research and development forinnovative product development 112Elisabeth Grashoff9 dormakaba: integrating artificial intelligence intoaccess control systems for enhanced security andefficiency 137Luca Moheb, Andreas Robbert, Robin Bell andScott Andrews10 Transformative potential of artificial intelligence infostering inclusive entrepreneurship in sub-SaharanAfrica 154Lemun Yatu, Reuel Dakung and Robin BellPART IIIETHICS AND GOVERNANCE OF ARTIFICIALINTELLIGENCE IN ENTREPRENEURSHIP11 Chess.com: use of artificial intelligence in playingchess and ensuring fair play 169Barış Parkan and Faisal Khwaileh12 Labbaik VR: innovating at the intersection of faith,technology, and entrepreneurship 182Hasibe Aysan13 Replika: selling artificial connection – ethicalimplications of the service model 193James Frederick Green and Ria Wiid14 Aave-Gauntlet: the dependent decentralisationparadox in artificial intelligence adoption withindecentralised autonomous organisations 206Luca Sabia, Kaddijatou Manneh and Esin Yoruk15 Aclima: digital innovation with speed and safety forgreen business building at scale 222Joachim TimlonPART IV CASE STUDY ANALYSIS16 Preparing your case study analysis 233Scott Andrews