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Bart Cambré, Karen Elliott, Janick Fierens - How to Design and Develop a Business Research Project, Häftad

Häftad, Engelska, 2025

How to Design and Develop a Business Research Project

Demystifying Academic Research for Business Professionals

Av Bart Cambré, Karen Elliott, Janick Fierens

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Beskrivning
Through a fascinating exploration of the advantages and pitfalls of business research methods, this essential book encourages the reader to make well-informed decisions in an often fast-paced environment. It sets out key rules and procedures to ultimately improve the accuracy and authenticity of research ventures.Providing crucial insight from highly regarded business professionals, this innovative book offers an illustrative guide to aid practitioners in the following:Designing and evaluating business research on its reliability, validity, and rigour.Understanding the utilization of data and digital technologies in research projects.Fully grasping research terminology and employing a succinct research template in practical contexts.How to Design and Develop a Business Research Project will be vital for business and management professionals seeking to further develop strategies and collaborative research skills within the sector. It will additionally be highly beneficial for academics striving to grasp the context and mindset of business and management research.
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Bart Cambré, Professor of Business Research Methods, Antwerp Management School and University of Antwerp, Belgium, Karen Elliott, Professor/Chair of Practice in Finance and Fintech, University of Birmingham Business School, University of Birmingham, UK and Janick Fierens, Adjunct Professor Consulting Methods, Antwerp Management School, Belgium and Independent Consultant, Dagger Consulting, Belgium

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‘In an era of rapid change and profound disruption, learning how to learn, learning how to ask the right questions, and then how to methodically answer them, is the single most valuable skill and one that has been overlooked for too long. This book is an invaluable manual for those wanting to stay with a complex question until it’s solved (rather than just living with it) and a great piece of advocacy for why remaining curious and teachable is good for business.’

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