Waldemar Cudny, PhD, is an associate professor specialising in human geography, tourism geography, and event studies. His research focuses on festivals, events, city branding, and sustainable tourism. He is affiliated with the University of Lodz's Institute of Urban Geography, Tourism Studies, and Geoinformation, Faculty of Geographical Sciences, Poland.Andrzej Stasiak, PhD, is an assistant professor at the Institute of Urban Geography, Tourism Studies, and Geoinformation, Faculty of Geographical Sciences, University of Łódź. Since 2019, he has been the chief editor of Turyzm/Tourism. His work focuses on the tourist product, cultural tourism, and research on tourism in the experience economy.Bogdan Włodarczyk, PhD, is an associate professor and director of the Institute of Urban Geography, Tourism Studies, and Geoinformation at the University of Łódź. A former dean of the Faculty of Geographical Sciences, he specialises in tourism geography, has authored numerous scientific publications, and enjoys mountain and bicycle tourism.

• 1. Introduction 2. The Formation and Occurrence of Amber 3. Amber as a Resource and Tourist Attraction 4. Division of Amber-Related Tourist Attractions 5. Amber Tourism: Motivations, Tourist Typology, and Definition 6. Amber Tourism as a Sustainable Form of Travel 7. The Use of Amber in Tourism Branding 8. Conclusions.