Frans H. van Eemeren is Professor Emeritus of Speech Communication, Argumentation Theory, and Rhetoric in the Faculty of Humanities at the University of Amsterdam, the Netherlands. He is the co-author of Argumentation, Communication, and Fallacies (Routledge, 1992), Fundamentals of Argumentation Theory (Routledge, 1996), and Argumentation (Routledge, 2017).Ton van Haaften is Professor Emeritus of Dutch Discourse Studies at the University Centre for Linguistics in the Faculty of Humanities at Leiden University, the Netherlands.

“Twenty years ago, van Eemeren and Houtlosser introduced the concept of strategic maneuvering with the potential to combine insights from dialectic and rhetoric. This new book by van Eemeren and van Haaften brings the concept to the center, strengthening the power of argumentative discourse”.David Zarefsky, Professor Emeritus, Northwestern University, USA“Argumentative Discourse stands out for its brilliantly systematic structure and clarity, making the study of argumentation highly accessible. This comprehensive and up-to-date guide is profoundly reader-friendly, masterfully balancing theoretical depth with practical utility. It effectively equips readers with the tools to analyze, evaluate and construct argumentation”.Peng Wu, Professor at Jiangsu University, China

• 1.Getting a grip on argumentative discourse 2. The combined pursuit of reasonableness and effectiveness 3. Communicative acts conveying argumentative moves 4. Argumentation to convince the intended audience 5. Reasonableness requirements in argumentative discourse 6. Engaging in oral or written argumentative discourse

Frans H. van Eemeren is Professor Emeritus of Speech Communication, Argumentation Theory, and Rhetoric in the Faculty of Humanities at the University of Amsterdam, the Netherlands. He is the co-author of Argumentation, Communication, and Fallacies (Routledge, 1992), Fundamentals of Argumentation Theory (Routledge, 1996), and Argumentation (Routledge, 2017).Ton van Haaften is Professor Emeritus of Dutch Discourse Studies at the University Centre for Linguistics in the Faculty of Humanities at Leiden University, the Netherlands.

“Twenty years ago, van Eemeren and Houtlosser introduced the concept of strategic maneuvering with the potential to combine insights from dialectic and rhetoric. This new book by van Eemeren and van Haaften brings the concept to the center, strengthening the power of argumentative discourse”.David Zarefsky, Professor Emeritus, Northwestern University, USA“Argumentative Discourse stands out for its brilliantly systematic structure and clarity, making the study of argumentation highly accessible. This comprehensive and up-to-date guide is profoundly reader-friendly, masterfully balancing theoretical depth with practical utility. It effectively equips readers with the tools to analyze, evaluate and construct argumentation”.Peng Wu, Professor at Jiangsu University, China

• 1.Getting a grip on argumentative discourse 2. The combined pursuit of reasonableness and effectiveness 3. Communicative acts conveying argumentative moves 4. Argumentation to convince the intended audience 5. Reasonableness requirements in argumentative discourse 6. Engaging in oral or written argumentative discourse

Frans H. van Eemeren is Professor Emeritus of Speech Communication, Argumentation Theory, and Rhetoric in the Faculty of Humanities at the University of Amsterdam, the Netherlands. He is the co-author of Argumentation, Communication, and Fallacies (Routledge, 1992), Fundamentals of Argumentation Theory (Routledge, 1996), and Argumentation (Routledge, 2017).Ton van Haaften is Professor Emeritus of Dutch Discourse Studies at the University Centre for Linguistics in the Faculty of Humanities at Leiden University, the Netherlands.

“Twenty years ago, van Eemeren and Houtlosser introduced the concept of strategic maneuvering with the potential to combine insights from dialectic and rhetoric. This new book by van Eemeren and van Haaften brings the concept to the center, strengthening the power of argumentative discourse”.David Zarefsky, Professor Emeritus, Northwestern University, USA“Argumentative Discourse stands out for its brilliantly systematic structure and clarity, making the study of argumentation highly accessible. This comprehensive and up-to-date guide is profoundly reader-friendly, masterfully balancing theoretical depth with practical utility. It effectively equips readers with the tools to analyze, evaluate and construct argumentation”.Peng Wu, Professor at Jiangsu University, China

• 1.Getting a grip on argumentative discourse 2. The combined pursuit of reasonableness and effectiveness 3. Communicative acts conveying argumentative moves 4. Argumentation to convince the intended audience 5. Reasonableness requirements in argumentative discourse 6. Engaging in oral or written argumentative discourse