Sport Technology Insights

Constantino Stavros is Professor of Marketing at RMIT University, Australia, and a Visiting Fellow at the Institute for Sport Business, Loughborough University London, UK. His research examines sport from multiple perspectives, and his current work sits at the intersection of consumer behaviour and technology. Aaron CT Smith is Professor of Management at Newcastle Business School, University of Newcastle, Australia, and Professorial Fellow of Sport Business and Innovation in the Institute for Sport Business at Loughborough University London, UK. Aaron’s research considers the intersections between sport’s economic and social dividends, including sport for social innovation, the cognitive mechanisms of sport performance, decisions and belief change, fan-to-brand engagement, digital marketing, and innovation ecosystems. Daniel Read is a Senior Lecturer in Sport Business at the Institute for Sport Business, Loughborough University London, UK. His research applies qualitative and quantitative methods to understand the causes and consequences of pressing integrity issues in sport including athlete welfare, governance, sponsorship, fan behaviour, and social media. Central to all these issues is the role technology plays in changing behaviours and the impact of digital business models in the sport sector.

• 1. Sport and Technology: Partners in Time 2. Sport Consumers and Technology: Fan-centric Innovation 3. Sport Organisations and Technology: Managing Transformation 4. Sport Intermediaries and Technology: Maximising Relationships, Influence, and Function 5. The Sport Technology Future: Insights and Opportunities