James Price is the founder and Managing Director of Experience Matters, a firm that helps organisations to do amazing things through making their data, information and knowledge high quality and available as required. He is the lead author of Information Asset Management: Why You Must Manage Your Data, Information and Knowledge the Way You Manage Your Money, a book based on ethics-approved, peer-reviewed research and a quarter of a century of business experience. James designed, developed and delivered a lecture series on Data Privacy, Governance and Quality to postgraduate students at the Business School of the University of South Australia. He is the Chair of the Data Leaders, a worldwide volunteer group of some of the greatest minds in this space. He is internationally recognised as a peer-reviewed author of, and a keynote presenter to, business and academic journals and conferences.Nina Evans is an Associate Professor and experienced academic who serves as Professorial Lead in STEM at Adelaide University. Nina holds tertiary qualifications in Chemical Engineering, Computer Science, Education, a Master of Information Technology, an MBA and a PhD. Nina has held various leadership and mentoring roles, led several research projects, and taught across diverse programmes. Her research interests centre on the crucial role of data, information, and knowledge (Information Assets) in driving business outcomes. The research collaboration with Experience Matters demonstrates the significant gains achieved when challenges are addressed from both academic and industry perspectives. Another research interest is Digital Business Transformation, not merely as a technological upgrade, but through genuine business innovation, effective leadership, seamless integration of business and technology professionals, rigorous business process management, recognition of information assets as valuable resources, and an understanding of the human dynamics within organisations. She therefore advocates that, apart from advanced technical skills, IT students should also develop a deep appreciation of the people and behaviour-related dimensions of working with information assets and technology. She has taught Masters’ and Doctoral courses in a range of subjects: Information Governance, Knowledge Management, IT Leadership, Stakeholder Engagement, and Business Process Modelling. She has supervised more than 15 PhD and Doctorate of IT candidates to completion and published more than 130 papers in accredited journals and peer-reviewed academic conferences. She and James regularly address audiences consisting of executives and professionals to share the findings of their research.

“In politics, information is everything. Data is like gold. Everyone wants yours and no one wants to share theirs. When you leave politics, you realise what an asset you have accumulated but how much better it could be organised to achieve the outcomes you seek. This contribution with respect to information assets is timely and valuable. The business that manages its information assets best is putting itself in front of all its competitors.”Hon Christopher Pyne, Executive Chairman, Pyne and Partners, Former Minister for Defence of Australia“Nobody in the world has done more empirical research on the topic of data-as-an-asset than James Price and Nina Evans. So, it’s no surprise that Information Assets makes an irrefutable case that data belongs firmly alongside other traditional assets in how it is managed, measured, and monetized. And that businesses and their leaders who fail to do so will be also-rans in their industries and professions.”Doug Laney, author of Infonomics and Data Juice"For many years, I have tried to get different types of organizations to invest in producing holistic and integrated data strategies to guide data management and governance, but there has been little response. Finally, I found the perfect support for this in the 'Hard Questions' that James Price and Nina Evans include in this work. Supported by comprehensive research, these questions provide clear and irrefutable arguments to convince senior executives why it is crucial to manage information assets as they manage financial, human, and physical assets. This is a must-read book for board directors and all data leaders." Marilu Lopez, President, SEGDA. Author of Data Strategies for Data Governance “Victor Hugo observed that 'nothing is more powerful than an idea whose time has come.' And the time has come for the notion that companies and their leaders should manage data as pro-actively and professionally as other assets. Well done, Price and Evans.” Tom Redman, author of Data Driven and People and Data“Information assets of data, information, and knowledge underly EVERYTHING in our world today. With the rise of Artificial Intelligence, misinformation, and disinformation, the need to manage, govern, and ensure these assets are of high quality is critical. Information Assets is a business book that clearly outlines the importance of making Information Assets a priority. Every leader should read it and apply." Danette McGilvray, Author of 10 Steps to Data Quality"This new book by James Price and Nina Evans, Information Assets: An Executive Guide to the Untapped Driver of Business Success, is a wake-up call for every executive. For too long, leaders have undervalued the most critical resource at their disposal—data. Price and Evans dismantle that complacency with precision, showing how neglecting data governance and accountability can destroy enterprise value, while disciplined stewardship drives growth, innovation, and a competitive edge. This is not theory; it is a boardroom mandate. Executives who ignore this message do so at their peril. Those who act will future-proof their organizations. Drawing on their deep experience, these two data experts make a compelling case for why leaders must elevate data to the boardroom agenda. This book is not just informative—it is a call to action for every executive who aspires to compete in a data-driven world. Clear, direct, and uncompromising, this book sets the new standard for treating data as the strategic asset it truly is."Theresa Kushner, co-author of Managing Your Business Data and B2B Data-Driven Marketing"Prodago is globally unique in its role as an aggregator of standards and methodologies in the governance and management of data. We bring together the best of global thinking and proven practice - integrating diverse frameworks to expose gaps, remove overlaps and recommend the optimal path for every business situation. While many organisations aspire to manage data as an asset, most struggle to make data management truly business-driven. The result is all too common: data and AI strategies that are rigid, disconnected from business needs and ultimately fail to deliver measurable outcomes. This is where Experience Matters and Adelaide University lead the way. Their research goes beyond surface-level fixes to address the root causes of this disconnect. Their Holistic Model defines, assesses and structures the enterprise capabilities that ensure an agile and continuous connection between business objectives and data management. Through extensive research, frameworks and real-world expertise, Experience Matters and Adelaide University are shaping the future of how organisations unlock the value of their information assets - transforming data from a technical challenge into a true strategic advantage."Mario Cantin, Founder and CEO, Prodago, Montreal, Canada

• Foreword By Jim Mcdowell. Commendation By David Johnson. Preface. Acknowledgements. Glossary. Chapter 1: What Do Organisations Do and How Do They Do It? Chapter 2: What Are Your Information Assets and Why Are They Important to You? Chapter 3: The Barriers to Managing Information Assets and A Holistic Model to Help You Govern and Manage Them Well. Chapter 4: What Is the Business Impact of How You Manage Your Information Assets? Chapter 5: How Important Is Executive Awareness? Chapter 6: Why Is the Governance and Management of Your Business So Important? Chapter 7: What Is the Role of Leadership and Management in Encouraging Good Information Asset Management Practices? Chapter 8: What Is Required to Govern and Manage Your Information Assets Well? Chapter 9: What Is the Contribution of Your Information Technology? Chapter 10: What Is the Impact Of Behaviour on the Way Information Assets Are Managed? Chapter 11: Why Is the Quality of Information Assets So Important? Chapter 12: What Is Required to Leverage and Exploit Your Information Assets? Chapter 13: Why Is It So Difficult to Justify Investing in the Effective Management of Your Information Assets? Chapter 14: How Does the Effective Management of Your Information Assets Support the Digital Transformation of Your Organisation? Chapter 15: What You Can Do. About The Authors. Bibliography. Index.

James Price is the founder and Managing Director of Experience Matters, a firm that helps organisations to do amazing things through making their data, information and knowledge high quality and available as required. He is the lead author of Information Asset Management: Why You Must Manage Your Data, Information and Knowledge the Way You Manage Your Money, a book based on ethics-approved, peer-reviewed research and a quarter of a century of business experience. James designed, developed and delivered a lecture series on Data Privacy, Governance and Quality to postgraduate students at the Business School of the University of South Australia. He is the Chair of the Data Leaders, a worldwide volunteer group of some of the greatest minds in this space. He is internationally recognised as a peer-reviewed author of, and a keynote presenter to, business and academic journals and conferences.Nina Evans is an Associate Professor and experienced academic who serves as Professorial Lead in STEM at Adelaide University. Nina holds tertiary qualifications in Chemical Engineering, Computer Science, Education, a Master of Information Technology, an MBA and a PhD. Nina has held various leadership and mentoring roles, led several research projects, and taught across diverse programmes. Her research interests centre on the crucial role of data, information, and knowledge (Information Assets) in driving business outcomes. The research collaboration with Experience Matters demonstrates the significant gains achieved when challenges are addressed from both academic and industry perspectives. Another research interest is Digital Business Transformation, not merely as a technological upgrade, but through genuine business innovation, effective leadership, seamless integration of business and technology professionals, rigorous business process management, recognition of information assets as valuable resources, and an understanding of the human dynamics within organisations. She therefore advocates that, apart from advanced technical skills, IT students should also develop a deep appreciation of the people and behaviour-related dimensions of working with information assets and technology. She has taught Masters’ and Doctoral courses in a range of subjects: Information Governance, Knowledge Management, IT Leadership, Stakeholder Engagement, and Business Process Modelling. She has supervised more than 15 PhD and Doctorate of IT candidates to completion and published more than 130 papers in accredited journals and peer-reviewed academic conferences. She and James regularly address audiences consisting of executives and professionals to share the findings of their research.

“In politics, information is everything. Data is like gold. Everyone wants yours and no one wants to share theirs. When you leave politics, you realise what an asset you have accumulated but how much better it could be organised to achieve the outcomes you seek. This contribution with respect to information assets is timely and valuable. The business that manages its information assets best is putting itself in front of all its competitors.”Hon Christopher Pyne, Executive Chairman, Pyne and Partners, Former Minister for Defence of Australia“Nobody in the world has done more empirical research on the topic of data-as-an-asset than James Price and Nina Evans. So, it’s no surprise that Information Assets makes an irrefutable case that data belongs firmly alongside other traditional assets in how it is managed, measured, and monetized. And that businesses and their leaders who fail to do so will be also-rans in their industries and professions.”Doug Laney, author of Infonomics and Data Juice"For many years, I have tried to get different types of organizations to invest in producing holistic and integrated data strategies to guide data management and governance, but there has been little response. Finally, I found the perfect support for this in the 'Hard Questions' that James Price and Nina Evans include in this work. Supported by comprehensive research, these questions provide clear and irrefutable arguments to convince senior executives why it is crucial to manage information assets as they manage financial, human, and physical assets. This is a must-read book for board directors and all data leaders." Marilu Lopez, President, SEGDA. Author of Data Strategies for Data Governance “Victor Hugo observed that 'nothing is more powerful than an idea whose time has come.' And the time has come for the notion that companies and their leaders should manage data as pro-actively and professionally as other assets. Well done, Price and Evans.” Tom Redman, author of Data Driven and People and Data“Information assets of data, information, and knowledge underly EVERYTHING in our world today. With the rise of Artificial Intelligence, misinformation, and disinformation, the need to manage, govern, and ensure these assets are of high quality is critical. Information Assets is a business book that clearly outlines the importance of making Information Assets a priority. Every leader should read it and apply." Danette McGilvray, Author of 10 Steps to Data Quality"This new book by James Price and Nina Evans, Information Assets: An Executive Guide to the Untapped Driver of Business Success, is a wake-up call for every executive. For too long, leaders have undervalued the most critical resource at their disposal—data. Price and Evans dismantle that complacency with precision, showing how neglecting data governance and accountability can destroy enterprise value, while disciplined stewardship drives growth, innovation, and a competitive edge. This is not theory; it is a boardroom mandate. Executives who ignore this message do so at their peril. Those who act will future-proof their organizations. Drawing on their deep experience, these two data experts make a compelling case for why leaders must elevate data to the boardroom agenda. This book is not just informative—it is a call to action for every executive who aspires to compete in a data-driven world. Clear, direct, and uncompromising, this book sets the new standard for treating data as the strategic asset it truly is."Theresa Kushner, co-author of Managing Your Business Data and B2B Data-Driven Marketing"Prodago is globally unique in its role as an aggregator of standards and methodologies in the governance and management of data. We bring together the best of global thinking and proven practice - integrating diverse frameworks to expose gaps, remove overlaps and recommend the optimal path for every business situation. While many organisations aspire to manage data as an asset, most struggle to make data management truly business-driven. The result is all too common: data and AI strategies that are rigid, disconnected from business needs and ultimately fail to deliver measurable outcomes. This is where Experience Matters and Adelaide University lead the way. Their research goes beyond surface-level fixes to address the root causes of this disconnect. Their Holistic Model defines, assesses and structures the enterprise capabilities that ensure an agile and continuous connection between business objectives and data management. Through extensive research, frameworks and real-world expertise, Experience Matters and Adelaide University are shaping the future of how organisations unlock the value of their information assets - transforming data from a technical challenge into a true strategic advantage."Mario Cantin, Founder and CEO, Prodago, Montreal, Canada

• Foreword By Jim Mcdowell. Commendation By David Johnson. Preface. Acknowledgements. Glossary. Chapter 1: What Do Organisations Do and How Do They Do It? Chapter 2: What Are Your Information Assets and Why Are They Important to You? Chapter 3: The Barriers to Managing Information Assets and A Holistic Model to Help You Govern and Manage Them Well. Chapter 4: What Is the Business Impact of How You Manage Your Information Assets? Chapter 5: How Important Is Executive Awareness? Chapter 6: Why Is the Governance and Management of Your Business So Important? Chapter 7: What Is the Role of Leadership and Management in Encouraging Good Information Asset Management Practices? Chapter 8: What Is Required to Govern and Manage Your Information Assets Well? Chapter 9: What Is the Contribution of Your Information Technology? Chapter 10: What Is the Impact Of Behaviour on the Way Information Assets Are Managed? Chapter 11: Why Is the Quality of Information Assets So Important? Chapter 12: What Is Required to Leverage and Exploit Your Information Assets? Chapter 13: Why Is It So Difficult to Justify Investing in the Effective Management of Your Information Assets? Chapter 14: How Does the Effective Management of Your Information Assets Support the Digital Transformation of Your Organisation? Chapter 15: What You Can Do. About The Authors. Bibliography. Index.

James Price is the founder and Managing Director of Experience Matters, a firm that helps organisations to do amazing things through making their data, information and knowledge high quality and available as required. He is the lead author of Information Asset Management: Why You Must Manage Your Data, Information and Knowledge the Way You Manage Your Money, a book based on ethics-approved, peer-reviewed research and a quarter of a century of business experience. James designed, developed and delivered a lecture series on Data Privacy, Governance and Quality to postgraduate students at the Business School of the University of South Australia. He is the Chair of the Data Leaders, a worldwide volunteer group of some of the greatest minds in this space. He is internationally recognised as a peer-reviewed author of, and a keynote presenter to, business and academic journals and conferences.Nina Evans is an Associate Professor and experienced academic who serves as Professorial Lead in STEM at Adelaide University. Nina holds tertiary qualifications in Chemical Engineering, Computer Science, Education, a Master of Information Technology, an MBA and a PhD. Nina has held various leadership and mentoring roles, led several research projects, and taught across diverse programmes. Her research interests centre on the crucial role of data, information, and knowledge (Information Assets) in driving business outcomes. The research collaboration with Experience Matters demonstrates the significant gains achieved when challenges are addressed from both academic and industry perspectives. Another research interest is Digital Business Transformation, not merely as a technological upgrade, but through genuine business innovation, effective leadership, seamless integration of business and technology professionals, rigorous business process management, recognition of information assets as valuable resources, and an understanding of the human dynamics within organisations. She therefore advocates that, apart from advanced technical skills, IT students should also develop a deep appreciation of the people and behaviour-related dimensions of working with information assets and technology. She has taught Masters’ and Doctoral courses in a range of subjects: Information Governance, Knowledge Management, IT Leadership, Stakeholder Engagement, and Business Process Modelling. She has supervised more than 15 PhD and Doctorate of IT candidates to completion and published more than 130 papers in accredited journals and peer-reviewed academic conferences. She and James regularly address audiences consisting of executives and professionals to share the findings of their research.

“In politics, information is everything. Data is like gold. Everyone wants yours and no one wants to share theirs. When you leave politics, you realise what an asset you have accumulated but how much better it could be organised to achieve the outcomes you seek. This contribution with respect to information assets is timely and valuable. The business that manages its information assets best is putting itself in front of all its competitors.”Hon Christopher Pyne, Executive Chairman, Pyne and Partners, Former Minister for Defence of Australia“Nobody in the world has done more empirical research on the topic of data-as-an-asset than James Price and Nina Evans. So, it’s no surprise that Information Assets makes an irrefutable case that data belongs firmly alongside other traditional assets in how it is managed, measured, and monetized. And that businesses and their leaders who fail to do so will be also-rans in their industries and professions.”Doug Laney, author of Infonomics and Data Juice"For many years, I have tried to get different types of organizations to invest in producing holistic and integrated data strategies to guide data management and governance, but there has been little response. Finally, I found the perfect support for this in the 'Hard Questions' that James Price and Nina Evans include in this work. Supported by comprehensive research, these questions provide clear and irrefutable arguments to convince senior executives why it is crucial to manage information assets as they manage financial, human, and physical assets. This is a must-read book for board directors and all data leaders." Marilu Lopez, President, SEGDA. Author of Data Strategies for Data Governance “Victor Hugo observed that 'nothing is more powerful than an idea whose time has come.' And the time has come for the notion that companies and their leaders should manage data as pro-actively and professionally as other assets. Well done, Price and Evans.” Tom Redman, author of Data Driven and People and Data“Information assets of data, information, and knowledge underly EVERYTHING in our world today. With the rise of Artificial Intelligence, misinformation, and disinformation, the need to manage, govern, and ensure these assets are of high quality is critical. Information Assets is a business book that clearly outlines the importance of making Information Assets a priority. Every leader should read it and apply." Danette McGilvray, Author of 10 Steps to Data Quality"This new book by James Price and Nina Evans, Information Assets: An Executive Guide to the Untapped Driver of Business Success, is a wake-up call for every executive. For too long, leaders have undervalued the most critical resource at their disposal—data. Price and Evans dismantle that complacency with precision, showing how neglecting data governance and accountability can destroy enterprise value, while disciplined stewardship drives growth, innovation, and a competitive edge. This is not theory; it is a boardroom mandate. Executives who ignore this message do so at their peril. Those who act will future-proof their organizations. Drawing on their deep experience, these two data experts make a compelling case for why leaders must elevate data to the boardroom agenda. This book is not just informative—it is a call to action for every executive who aspires to compete in a data-driven world. Clear, direct, and uncompromising, this book sets the new standard for treating data as the strategic asset it truly is."Theresa Kushner, co-author of Managing Your Business Data and B2B Data-Driven Marketing"Prodago is globally unique in its role as an aggregator of standards and methodologies in the governance and management of data. We bring together the best of global thinking and proven practice - integrating diverse frameworks to expose gaps, remove overlaps and recommend the optimal path for every business situation. While many organisations aspire to manage data as an asset, most struggle to make data management truly business-driven. The result is all too common: data and AI strategies that are rigid, disconnected from business needs and ultimately fail to deliver measurable outcomes. This is where Experience Matters and Adelaide University lead the way. Their research goes beyond surface-level fixes to address the root causes of this disconnect. Their Holistic Model defines, assesses and structures the enterprise capabilities that ensure an agile and continuous connection between business objectives and data management. Through extensive research, frameworks and real-world expertise, Experience Matters and Adelaide University are shaping the future of how organisations unlock the value of their information assets - transforming data from a technical challenge into a true strategic advantage."Mario Cantin, Founder and CEO, Prodago, Montreal, Canada

• Foreword By Jim Mcdowell. Commendation By David Johnson. Preface. Acknowledgements. Glossary. Chapter 1: What Do Organisations Do and How Do They Do It? Chapter 2: What Are Your Information Assets and Why Are They Important to You? Chapter 3: The Barriers to Managing Information Assets and A Holistic Model to Help You Govern and Manage Them Well. Chapter 4: What Is the Business Impact of How You Manage Your Information Assets? Chapter 5: How Important Is Executive Awareness? Chapter 6: Why Is the Governance and Management of Your Business So Important? Chapter 7: What Is the Role of Leadership and Management in Encouraging Good Information Asset Management Practices? Chapter 8: What Is Required to Govern and Manage Your Information Assets Well? Chapter 9: What Is the Contribution of Your Information Technology? Chapter 10: What Is the Impact Of Behaviour on the Way Information Assets Are Managed? Chapter 11: Why Is the Quality of Information Assets So Important? Chapter 12: What Is Required to Leverage and Exploit Your Information Assets? Chapter 13: Why Is It So Difficult to Justify Investing in the Effective Management of Your Information Assets? Chapter 14: How Does the Effective Management of Your Information Assets Support the Digital Transformation of Your Organisation? Chapter 15: What You Can Do. About The Authors. Bibliography. Index.