Häftad, Engelska, 2025

Measuring Exposure and Attention to Media and Communication

Solutions to Wicked Problems

Av Peter Neijens, Theo Araujo, Judith Möller, Claes de Vreese

690 kr

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Beskrivning

Valid and reliable measurement of media and communication exposure is crucial for communication science, psychology, political science, sociology, pedagogy, economics, and law, and the practitioners in media, communication, and information. At the same time, this is a wicked problem for which there are no simple solutions. That was never the case, but in today's digital and abundant media landscape it is even more difficult. The book discusses the ways in which media and communication exposure can be conceptualized, operationalized, and measured. Methods examined include self-reports, recall, recognition, ecological momentary assessment, think aloud, digital traces, data donation, human observation, eye-tracking, EEG, fMRI, heart rate, and skin conductance, their pros and cons, complexities, and performance. The book concludes with recommendations for the application and further development of these methods, as well as an extensive bibliography with references to in-depth insights into specific aspects of media exposure measurement.

Produktinformation

Utgivningsdatum: 2025-12-01
Mått: 156 x 234 x undefined mm
Vikt: 300 g
Format: Häftad
Språk: Engelska
Antal sidor: 164
Förlag: Taylor & Francis Ltd
ISBN: 9781041182610

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Mer om författaren

Peter Neijens is an Honorary Fellow and Emeritus Professor at ASCoR. He held the Chair in Media and Persuasion at the University of Amsterdam until 2019. His research focuses on persuasive communication, in particular media use and effects in advertising and public opinion. Theo Araujo is a Full Professor of Media, Organisations and Society, and Scientific Director of ASCoR. His research investigates the dynamic interplay between media and organizations, and what it means for society, with a special focus on trust and technology. His research has also a methodological focus on computational communication science and the implementation of large-scale data collection and analysis for communication research. Judith Möller was an Associate Professor of Political Communication at the Amsterdam School of Communication Research. Since 2023 she holds the chair of “Empirical communication research, especially media use and social media effects” at the University of Hamburg and the Leibniz Institute for Media Research Hans Bredow Institute (HBI).

Recensioner i media

“Although media and communication research is fascinated by studying the effect of media exposure, especially in an ever-changing media landscape, Neijens, Araujo, Möller, and de Vreese step back to address the fundamental question: How do we assess media exposure? Their work, Measuring Exposure and Attention to Media and Communication, synthesize years of engagement with media effects research. This book frames the Media and Communication Exposure (MCE) measurement as a “wicked problem,” given its technical complexity and multifaceted nature of conceptualization. This problem is further complicated by digital transformations, which pose an urgent need to understand more fragmented and diversified exposure on multiple platforms with highly personalized experiences. […] The central objective of this book is to provide researchers with a comprehensive diagnostic framework for assessing media exposure rather than prescribing a single best method. Organized across 10 chapters, it systematically addresses three dimensions of measurement challenges: conceptualization, operationalization, and measurement.” -- Yuhui Zhu, Cedar Crest College, USA, International Journal of Communication 20(2026)

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