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3 produkter
3 produkter
Measuring Exposure and Attention to Media and Communication
Solutions to Wicked Problems
Häftad, Engelska, 2025
635 kr
Skickas inom 10-15 vardagar
Valid and reliable measurement of media and communication exposure is crucial for communication science, psychology, political science, sociology, pedagogy, economics, and law, and the practitioners in media, communication, and information. At the same time, this is a wicked problem for which there are no simple solutions. That was never the case, but in today's digital and abundant media landscape it is even more difficult. The book discusses the ways in which media and communication exposure can be conceptualized, operationalized, and measured. Methods examined include self-reports, recall, recognition, ecological momentary assessment, think aloud, digital traces, data donation, human observation, eye-tracking, EEG, fMRI, heart rate, and skin conductance, their pros and cons, complexities, and performance. The book concludes with recommendations for the application and further development of these methods, as well as an extensive bibliography with references to in-depth insights into specific aspects of media exposure measurement.
Communication Research into the Digital Society
Fundamental Insights from the Amsterdam School of Communication Research
Häftad, Engelska, 2024
689 kr
Skickas inom 10-15 vardagar
This book provides a broad overview of the ways in which people create, use, and experience their media environment, and the role of media and communication for individuals, organisations, and society. The chapters in the book were written by researchers from the Amsterdam School of Communication Research (ASCoR) on the occasion of its 25th anniversary.
Measuring Exposure and Attention to Media and Communication
Solutions to Wicked Problems
Inbunden, Engelska, 2024
1 440 kr
Skickas inom 10-15 vardagar
This book is the first that gives a complete overview of a topic crucial for media and communication studies, including theoretical foundations, practical applications in the field, and a toolbox with all measures and their characteristics.