Jonny Holmström is a renowned scholar and advisor at the forefront of digital innovation and AI management. He serves as a Professor of Informatics at Umeå University in Sweden, where he co-founded and directs the Swedish Center for Digital Innovation (SCDI), a leading interdisciplinary research center that collaborates with industry to advance digital transformation knowledge. Over a career spanning two decades, Dr. Holmström has built an international reputation for bridging academic insights with real-world impact.

"The margin between AI hype and substance is extremely thin. But AI Innovation in Business cuts right through the AI hype and offers a clear, practitioner-ready playbook. Timely, grounded, insightful, and immediately useful—Jonny Holmström wrote the concise guide managers need to create sustainable value from AI." Jan Recker, Professor, University of Hamburg"A sharp and inspiring take on the AI-first paradigm, Holmström’s book positions AI as a 'generative engine' reshaping how organizations think and act. Through the Organizational, Relational, and Ecosystem views, it captures the profound shift toward an AI-first world where intelligence drives every layer of value creation, where machine learning is at the core of business strategy." Carl Piva, CEO, The Swedish Internet Foundation"As an accomplished digital innovation researchers and close collaborator with industry leaders, Holmström has over the past decade developed cutting-edge knowledge about the opportunities and challenges afforded by AI. His recent book AI Innovation in Business presents the key insights from these efforts, in an easy to read and comprehensive form that professionals, entrepreneurs and executives will find engaging, provocative and useful. It is a must read." Lars Mathiassen, Professor, Georgia State University

• 1. From AI to Digital Transformation: How to Avoid the AI Experimentation Trap 2. Leveraging AI and Data Work for Value Creation 3. AI in an Organizational Context: Rethinking the Organization 4. AI Readiness 5. The Fundamental Role of Data: Data Strategy Begets AI Strategy 6. AI in Society 7. How AI Can Generate Value Creation

Jonny Holmström is a renowned scholar and advisor at the forefront of digital innovation and AI management. He serves as a Professor of Informatics at Umeå University in Sweden, where he co-founded and directs the Swedish Center for Digital Innovation (SCDI), a leading interdisciplinary research center that collaborates with industry to advance digital transformation knowledge. Over a career spanning two decades, Dr. Holmström has built an international reputation for bridging academic insights with real-world impact.

"The margin between AI hype and substance is extremely thin. But AI Innovation in Business cuts right through the AI hype and offers a clear, practitioner-ready playbook. Timely, grounded, insightful, and immediately useful—Jonny Holmström wrote the concise guide managers need to create sustainable value from AI." Jan Recker, Professor, University of Hamburg"A sharp and inspiring take on the AI-first paradigm, Holmström’s book positions AI as a 'generative engine' reshaping how organizations think and act. Through the Organizational, Relational, and Ecosystem views, it captures the profound shift toward an AI-first world where intelligence drives every layer of value creation, where machine learning is at the core of business strategy." Carl Piva, CEO, The Swedish Internet Foundation"As an accomplished digital innovation researchers and close collaborator with industry leaders, Holmström has over the past decade developed cutting-edge knowledge about the opportunities and challenges afforded by AI. His recent book AI Innovation in Business presents the key insights from these efforts, in an easy to read and comprehensive form that professionals, entrepreneurs and executives will find engaging, provocative and useful. It is a must read." Lars Mathiassen, Professor, Georgia State University

• 1. From AI to Digital Transformation: How to Avoid the AI Experimentation Trap 2. Leveraging AI and Data Work for Value Creation 3. AI in an Organizational Context: Rethinking the Organization 4. AI Readiness 5. The Fundamental Role of Data: Data Strategy Begets AI Strategy 6. AI in Society 7. How AI Can Generate Value Creation

Jonny Holmström is a renowned scholar and advisor at the forefront of digital innovation and AI management. He serves as a Professor of Informatics at Umeå University in Sweden, where he co-founded and directs the Swedish Center for Digital Innovation (SCDI), a leading interdisciplinary research center that collaborates with industry to advance digital transformation knowledge. Over a career spanning two decades, Dr. Holmström has built an international reputation for bridging academic insights with real-world impact.

"The margin between AI hype and substance is extremely thin. But AI Innovation in Business cuts right through the AI hype and offers a clear, practitioner-ready playbook. Timely, grounded, insightful, and immediately useful—Jonny Holmström wrote the concise guide managers need to create sustainable value from AI." Jan Recker, Professor, University of Hamburg"A sharp and inspiring take on the AI-first paradigm, Holmström’s book positions AI as a 'generative engine' reshaping how organizations think and act. Through the Organizational, Relational, and Ecosystem views, it captures the profound shift toward an AI-first world where intelligence drives every layer of value creation, where machine learning is at the core of business strategy." Carl Piva, CEO, The Swedish Internet Foundation"As an accomplished digital innovation researchers and close collaborator with industry leaders, Holmström has over the past decade developed cutting-edge knowledge about the opportunities and challenges afforded by AI. His recent book AI Innovation in Business presents the key insights from these efforts, in an easy to read and comprehensive form that professionals, entrepreneurs and executives will find engaging, provocative and useful. It is a must read." Lars Mathiassen, Professor, Georgia State University

• 1. From AI to Digital Transformation: How to Avoid the AI Experimentation Trap 2. Leveraging AI and Data Work for Value Creation 3. AI in an Organizational Context: Rethinking the Organization 4. AI Readiness 5. The Fundamental Role of Data: Data Strategy Begets AI Strategy 6. AI in Society 7. How AI Can Generate Value Creation