Sustainable Consumption and Resilience in Central and Eastern European Business and Economics

This edited collection examines how individuals, communities, and organizations can foster responsible and adaptable consumption patterns in an era of economic, environmental, and social uncertainty. Divided into two complementary parts, the book combines theoretical depth with applied perspectives. The first section explores key concepts such as resilience, trust, consumer protection, and the influence of emerging technologies like artificial intelligence (AI), while critically examining the ethical and social challenges associated with their application. The second section presents diverse case studies from Central and Eastern Europe, illustrating how ethical choices, educational initiatives, and community-driven innovations are reshaping consumer behavior, food systems, and business strategies. By integrating interdisciplinary perspectives from economics, behavioral science, management, and sustainability studies, this book offers a unique lens that bridges abstract ideas with applied solutions. It provides fresh insights into sustainable consumption and resilience, emphasizing their interdependence as pathways to shaping adaptive, ethical, and future-ready societies. The inclusion of empirical evidence and real-world applications ensures relevance for both academic inquiry and practical implementation. Intended for postgraduate students, researchers, and academics in business, economics, and the social sciences, the book will also be of interest to policymakers and practitioners seeking evidence-based strategies for developing sustainable and resilient consumption systems in times of global uncertainty.