This book offers a comprehensive guide to mastering the principles and practices of UX design, weaving together insights from academics, postgraduate students, and industry professionals to create a unique and well-rounded resource. It equips contemporary UX designers with the essential ‘know-how’ of key frameworks, industry insights, current techniques, and future-facing research.The book is structured step-by-step to mirror a typical UX design course, encompassing twelve chapters arranged into three key themes: UX Design Fundamentals, Leading UX Projects, and Forward-Facing Perspectives. It covers critical topics such as design thinking, cognitive psychology, prototyping, testing, visualizing data, web marketing, analytics, consumer behavior, leadership skills, and project management. Within each theme, chapters are presented by academics and enriched with ‘student perspectives’ from postgraduate alumni of an MA User Experience Design course, alongside ‘industry perspectives’ offering real-world insights from UX professionals. Each chapter is further supported by seminar discussion topics and study group exercises, encouraging readers to explore UX topics in depth and apply principles effectively.Designed for undergraduate and postgraduate students of UX, interaction design, human-computer interaction, and related disciplines, this textbook also serves as an accessible overview for anyone seeking a holistic introduction to UX design. Combining academic rigor, industry insights, and student perspectives, its unique approach makes it an invaluable resource for those aspiring to excel in the dynamic and evolving field of UX design.
