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7 produkter

Contemporary Issues in Luxury Brand Management
AvSylvie Studente,Eleonora Cattaneo
Inbunden, Engelska, 2023
2 490 kr
Skickas inom 10-15 vardagar
This book provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury firms today. The luxury industry has undergone a series of dynamic changes in the past twenty years. Economic trends, digital transformation, and changing consumer habits are creating a new competitive landscape where traditional strategies will not necessarily provide continued growth and profitability.Approaching luxury from a realistic brand management perspective, this book works step-by-step through a typical luxury course structure, covering sustainability, heritage, emerging brands, digital marketing and analytics, curation, intellectual property, and start-ups. Each chapter is illustrated by a relevant international case study and further examples, as well as reflective questions to help gain insight from contemporary practice.With additional PowerPoint slides and a test bank of questions available online, this comprehensive textbook should be core reading for postgraduate students studying luxury brand management or luxury strategy.
Contemporary Issues in Luxury Brand Management
AvSylvie Studente,Eleonora Cattaneo
Häftad, Engelska, 2023
686 kr
Skickas inom 10-15 vardagar
This book provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury firms today. The luxury industry has undergone a series of dynamic changes in the past twenty years. Economic trends, digital transformation, and changing consumer habits are creating a new competitive landscape where traditional strategies will not necessarily provide continued growth and profitability.Approaching luxury from a realistic brand management perspective, this book works step-by-step through a typical luxury course structure, covering sustainability, heritage, emerging brands, digital marketing and analytics, curation, intellectual property, and start-ups. Each chapter is illustrated by a relevant international case study and further examples, as well as reflective questions to help gain insight from contemporary practice.With additional PowerPoint slides and a test bank of questions available online, this comprehensive textbook should be core reading for postgraduate students studying luxury brand management or luxury strategy.
Contemporary Issues in Luxury Brand Management
AvEleonora Cattaneo,Sylvie Studente
E-bok
PDF, Engelska, 2023
812 kr
Läs direkt efter köp
This book provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury firms today. The luxury industry has undergone a series of dynamic changes in the past twenty years. Economic trends, digital transformation, and changing consumer habits are creating a new competitive landscape where traditional strategies will not necessarily provide continued growth and profitability.
Approaching luxury from a realistic brand management perspective, this book works step-by-step through a typical luxury course structure, covering sustainability, heritage, emerging brands, digital marketing and analytics, curation, intellectual property, and start-ups. Each chapter is illustrated by a relevant international case study and further examples, as well as reflective questions to help gain insight from contemporary practice.
With additional PowerPoint slides and a test bank of questions available online, this comprehensive textbook should be core reading for postgraduate students studying luxury brand management or luxury strategy.
Contemporary Issues in Luxury Brand Management
AvEleonora Cattaneo,Sylvie Studente
E-bok
Engelska, 2023
812 kr
Läs direkt efter köp
This book provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury firms today. The luxury industry has undergone a series of dynamic changes in the past twenty years. Economic trends, digital transformation, and changing consumer habits are creating a new competitive landscape where traditional strategies will not necessarily provide continued growth and profitability.
Approaching luxury from a realistic brand management perspective, this book works step-by-step through a typical luxury course structure, covering sustainability, heritage, emerging brands, digital marketing and analytics, curation, intellectual property, and start-ups. Each chapter is illustrated by a relevant international case study and further examples, as well as reflective questions to help gain insight from contemporary practice.
With additional PowerPoint slides and a test bank of questions available online, this comprehensive textbook should be core reading for postgraduate students studying luxury brand management or luxury strategy.
Introduction to User Experience Design
Integrating Research, Practitioner, and Student Perspectives
AvSylvie Studente
Häftad, Engelska, 2026
776 kr
Kommande
This book offers a comprehensive guide to mastering the principles and practices of UX design, weaving together insights from academics, postgraduate students, and industry professionals to create a unique and well-rounded resource. It equips contemporary UX designers with the essential ‘know-how’ of key frameworks, industry insights, current techniques, and future-facing research.The book is structured step-by-step to mirror a typical UX design course, encompassing twelve chapters arranged into three key themes: UX Design Fundamentals, Leading UX Projects, and Forward-Facing Perspectives. It covers critical topics such as design thinking, cognitive psychology, prototyping, testing, visualizing data, web marketing, analytics, consumer behavior, leadership skills, and project management. Within each theme, chapters are presented by academics and enriched with ‘student perspectives’ from postgraduate alumni of an MA User Experience Design course, alongside ‘industry perspectives’ offering real-world insights from UX professionals. Each chapter is further supported by seminar discussion topics and study group exercises, encouraging readers to explore UX topics in depth and apply principles effectively.Designed for undergraduate and postgraduate students of UX, interaction design, human-computer interaction, and related disciplines, this textbook also serves as an accessible overview for anyone seeking a holistic introduction to UX design. Combining academic rigor, industry insights, and student perspectives, its unique approach makes it an invaluable resource for those aspiring to excel in the dynamic and evolving field of UX design.
Introduction to User Experience Design
Integrating Research, Practitioner, and Student Perspectives
AvSylvie Studente
Inbunden, Engelska, 2026
1 856 kr
Kommande
This book offers a comprehensive guide to mastering the principles and practices of UX design, weaving together insights from academics, postgraduate students, and industry professionals to create a unique and well-rounded resource. It equips contemporary UX designers with the essential ‘know-how’ of key frameworks, industry insights, current techniques, and future-facing research.The book is structured step-by-step to mirror a typical UX design course, encompassing twelve chapters arranged into three key themes: UX Design Fundamentals, Leading UX Projects, and Forward-Facing Perspectives. It covers critical topics such as design thinking, cognitive psychology, prototyping, testing, visualizing data, web marketing, analytics, consumer behavior, leadership skills, and project management. Within each theme, chapters are presented by academics and enriched with ‘student perspectives’ from postgraduate alumni of an MA User Experience Design course, alongside ‘industry perspectives’ offering real-world insights from UX professionals. Each chapter is further supported by seminar discussion topics and study group exercises, encouraging readers to explore UX topics in depth and apply principles effectively.Designed for undergraduate and postgraduate students of UX, interaction design, human-computer interaction, and related disciplines, this textbook also serves as an accessible overview for anyone seeking a holistic introduction to UX design. Combining academic rigor, industry insights, and student perspectives, its unique approach makes it an invaluable resource for those aspiring to excel in the dynamic and evolving field of UX design.
Impact of COVID-19 on Teaching and Learning in Higher Education
AvSylvie Studente
E-bok
PDF, Engelska, 2021
2 454 kr
Läs direkt efter köp
The outbreak of the COVID-19 pandemic has generated much uncertainty around the HE landscape. Global lockdown measures led to university campuses closing and moving to an online mode for teaching and learning. Scholars have reported that the physical closure of HE institutions has been detrimental to student learning worldwide, whilst others have advocated the possible opportunities that may arise from reshaping HE through technologies. The disruption caused to education by the pandemic has had a significant impact on the learning experience for students; self-directed study time has increased, levels of stress and anxiety experienced by students has increased, and the lack of face-to-face interaction with lecturers and other students has led to feelings of isolation. Educators have reported that due to the immediate urgency of the lockdown there was little time to plan in advance for online delivery and assessment. From a financial perspective, the effects of the pandemic led to a loss for UK universities of £790 million during 2020, which is forecast to increase to a loss of £2.6bn during 2021. Enrolment numbers have declined, and the recruitment of international students, who make up a high number of the market sector, has been severely impacted. It is clear that HE institutions as a whole are facing significant challenges in these uncertain times. This edited collection addresses the need to examine the far-reaching impacts of the COVID-19 pandemic upon teaching and learning in higher education, examining the challenges and opportunities associated with the impact of the COVID-19 pandemic and outlining current perspectives, practices and innovations which will contribute to an understanding of the current situation for higher education institutions. Research and best practices on adapting to online modes of delivery and the implications of this are reported upon. The need for this edited collection is to share best practices with educators during this time of uncertainty.

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Sylvie Studente – författare

Contemporary Issues in Luxury Brand Management

Contemporary Issues in Luxury Brand Management

Contemporary Issues in Luxury Brand Management

Contemporary Issues in Luxury Brand Management

Introduction to User Experience Design

Introduction to User Experience Design

Impact of COVID-19 on Teaching and Learning in Higher Education

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