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Hemanth Kumar S, Kaup Mohamed, Kalavathy K S - Sustainable Marketing and Responsible Tourism in the Digital Era, Inbunden

Inbunden, Engelska, 2027

Sustainable Marketing and Responsible Tourism in the Digital Era

Av Hemanth Kumar S, Kaup Mohamed, Kalavathy K S

Del i serien Taylor and Francis Proceedings in Business, Management and Economics

2540 kr

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Beskrivning
Sustainable Marketing and Responsible Tourism in the Digital Era presents selected research contributions from the International Conference on Sustainable Marketing and Responsible Tourism in the Digital Era (SMART 2026). The volume explores how digital technologies, responsible business practices, and sustainable marketing strategies can shape tourism and related industries. It offers contemporary perspectives on balancing economic development, environmental protection, technological innovation, and social inclusion. The book covers sustainable marketing, responsible tourism, digital transformation, consumer behaviour, destination management, green branding, artificial intelligence, social media marketing, circular economy practices, community involvement, and inclusive tourism development. The volume discusses the impact of new technologies on customer engagement, service provision, operational efficiency, and sustainable decision-making in customer service. The research draws on conceptual, qualitative, quantitative, bibliometric, and case-based approaches to explore contemporary challenges around tourism and marketing. Digital technologies can enhance sustainability performance when they are supported by ethics and collaboration, stakeholder engagement, environmental responsibility, and community participation, findings from research suggest. The studies further show that green consumer interest, authentic sustainability dialogues, data-driven marketing, and inclusive business practices are central to organisational resilience, destination competitiveness, and responsible consumption. Thus, the volume offers practical and research-based pathways to develop greener, digitally enabled, and socially equitable development.The book is intended for researchers, academicians, postgraduate students, tourism professionals, marketing practitioners, policymakers, destination managers, entrepreneurs, and sustainability consultants.
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Hemanth Kumar S is a distinguished academician, researcher, author, and life coach with over 19 years of teaching experience and a decade of corporate training expertise. Currently serving as Professor & DRC Co-Chairman at CMS Business School, JAIN (Deemed-to-be University), Bengaluru, he is recognized for his multifaceted contributions in academia, research, leadership, and personal growth training. A certified Neuro Linguistic Programming Practitioner (NFNLP, USA) and French Council trainer, Dr. Hemanth has conducted more than 70+ workshops on research methodology, SPSS, AMOS, and innovative teaching practices, impacting students, researchers, and faculty across Karnataka and beyond. His prolific research includes 100+ publications in reputed national and international journals, over 50 international and national conference papers. Dr. Hemanth is also a Guinness World Record and Limca Book of Records contributor for his unique research in chronology and numismatics. He has been honored with the Rajya Puraskar and Rashtrapathi Awards in Scouts and has featured as a panelist in 40+ business and budget-related discussions in popular media. With vast expertise in accreditation processes (ISO, NAAC, AICTE, CRISIL, NBA, AMBA, AACSB), he has played a pivotal role in institutional development and quality assurance. Additionally, his patent on “Method for Accessing Data Records of a Master Data” reflects his innovative approach to research and problem-solving.Kaup Mohamed serves as the Dean & Managing Director of London American City College (LACC), UAE, where he leads academic strategy and institutional partnerships. He also holds the role of Vice Chancellor at London American University College, Zambia, reflecting his cross-border leadership in higher education. With extensive experience in management education, Dr. Mohamed champions American and European degree pathways and industry-aligned programs that prepare students for global careers. A frequent speaker and mentor, he engages schools and communities on education and career planning. His contributions have been recognized with international honours, including the 2019 International Quality Award for Excellence in Education.Kalavathy K S, an Associate Professor at CMS Business School, Jain (Deemed-to-be University), brings over 29 years of rich teaching and research experience to her role. She excels in guiding postgraduate students through interactive discussions, case studies, and role plays, creating a dynamic learning environment. Dr. Kalavathy finds fulfilment in mentoring inquisitive minds and actively engages in academic pursuits. Her scholarly work includes published articles in prestigious national and international journals, focusing on Marketing Management, Consumer Behavior, Services Marketing, and Strategic Marketing. She is also a Reviewer for prestigious journals.

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