Entrepreneurship and the Market Economy

This thoroughly updated second edition radically revises the economic analysis of business by applying linear programming to segmented market modelling. Mark Casson provides a novel approach that integrates mainstream economic theories of industry with cutting-edge approaches to trade and innovation.Casson identifies the key role that innovative entrepreneurs play in creating markets, investigating how markets are sustained through competition and rivalry between entrepreneurs. These relationships are examined in detail and illustrated with worked examples, with revised content extending the range of practical applications and relating theory more closely to marketing, business history and finance.Entrepreneurship and the Market Economy imparts key insights into the financial capital market and the networks of trade, acting as a vital read for academics and students across entrepreneurship, history of economic thought, international business and economics.