"One is tempted to say ''the only book you''ll need on starting a business.'' Brilliant! Genius! Choose your superlative-it''ll fit."-Tom Peters

People starting out in business tend to seek step-by-step formulas or rules, but in reality there are no magic bullets. Rather, says veteran company-builder Norm Brodsky, there''s a mentality that helps street- smart entrepreneurs solve problems and pursue opportunities as they arise.

Brodsky shares his hard-earned wisdom every month in Inc. magazine, in the hugely popular "Street Smarts" column he cowrites with Bo Burlingham. Now they''ve adapted their best advice into a comprehensive guide for anyone running a small business.

"One is tempted to say ''the only book you''ll need on starting a business.'' Brilliant! Genius! Choose your superlative-it''ll fit."-Tom Peters

People starting out in business tend to seek step-by-step formulas or rules, but in reality there are no magic bullets. Rather, says veteran company-builder Norm Brodsky, there''s a mentality that helps street- smart entrepreneurs solve problems and pursue opportunities as they arise.

Brodsky shares his hard-earned wisdom every month in Inc. magazine, in the hugely popular "Street Smarts" column he cowrites with Bo Burlingham. Now they''ve adapted their best advice into a comprehensive guide for anyone running a small business.

"One is tempted to say ''the only book you''ll need on starting a business.'' Brilliant! Genius! Choose your superlative-it''ll fit."-Tom Peters

People starting out in business tend to seek step-by-step formulas or rules, but in reality there are no magic bullets. Rather, says veteran company-builder Norm Brodsky, there''s a mentality that helps street- smart entrepreneurs solve problems and pursue opportunities as they arise.

Brodsky shares his hard-earned wisdom every month in Inc. magazine, in the hugely popular "Street Smarts" column he cowrites with Bo Burlingham. Now they''ve adapted their best advice into a comprehensive guide for anyone running a small business.