Mira Burri is a senior lecturer at the University of Lucerne and the principal investigator of the research project 'The Governance of Big Data in Trade Agreements.' For more than a decade now, she has worked in the area of digital trade law, publishing a number of key studies and advising governments, the European Parliament and NGOs on the topic.

'This timely book is essential reading for all intrigued by the great transition from analogue to digital trade rules. The collection and its authors take stock of rule-making in major jurisdictions, preferential trade agreements and current work at the World Trade Organization. It offers prospects for regulating Big Data and Artificial Intelligence in services and intellectual property, taking into account the protection of human rights and of data protection in the process of global norm diffusion. Challenges and prospects are ably mapped. The book will assist scholars and policy-makers in harnessing digitalization in coming years.' Thomas Cottier, Word Trade Institute, University of Bern

• Big data and global trade law: An introduction Mira Burri; Part I. Global Trade Law and Policy in the Age of Big Data: 1. Data flows and global trade law Mira Burri; 2. Data flow-related provisions in preferential trade agreements: trends and patterns of diffusion Manfred Elsig and Sebastian Klotz; 3. The costs of data protectionism Martina F. Ferracane; 4. WTO law and cross-border data flows: an unfinished agenda Andrew D. Mitchell and Neha Mishra; Part II. From E-commerce to Big Data and AI: Emerging Issues in Global Trade Law: 5. Artificial intelligence and trade Anupam Chander; 6. Blockchain's practical and legal implications for global trade and global trade law Emmanuelle Ganne; 7. TRIPS meets big data Daniel J. Gervais; 8. Big data, AI and border enforcement of intellectual property rights: impact on trade flows Xavier Seuba; Part IV. Safeguarding Privacy and Other Users' Rights in the Age of Big Data: 9. Futuring digital privacy: reimaging the law/tech interplay Urs Gasser; 10. The algorithmic learning deficit: artificial intelligence, data protection, and trade Svetlana Yakovleva and Joris van Hoboken; 11. Panta Rhei: a European perspective on ensuring a high-level of protection of human rights in a world in which everything flows Kristina Irion; Part IV. Global Perspectives on Digital Trade Governance: 12. Data regulation with Chinese characteristics Henry S. Gao; 13. Regulatory convergence of data rules in Latin America Rodrigo Polanco Lazo; 14. Uploading CPTPP and USMCA provisions to the WTO's digital trade negotiations poses challenges for national data regulation: example from Canada Patrick Leblond; 15. Data ownership and data access rights: meaningful tools for promoting the EU digital single market? Florent Thouvenin and Aurelia Tamò-Larrieux; 16. Data is different, so policymakers should pay close attention to its governance Susan A. Aaronson.