E-bok, Engelska, 2012
Event Marketing
706 kr
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Beskrivning
Authored by a well-known figure in the field.
- Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising.
- Individual chapters address the differences involved in marketing different types of events.
- Examines future trends and key issues such as how to reach new event attendees.
- Includes appendices with sample forms, contracts, and more.
Produktinformation
- Utgivningsdatum: 2012-03-06
- Format: E-bok
- Språk: Engelska
- Förlag: Wiley
- ISBN: 9781118110713
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